| News about digital retail commerce |  | | |  | - London online fashion seller sets sights on U.S.
U.K.-based fashion merchant ASOS already has an American fan base and it plans to build on it with a new U.S. site set to launch next week, says founder and CEO Nick Robertson. Robertson launched the site a decade ago to sell "as seen on TV" products, before widening the focus to include fashion and beauty products. "I started looking at the site as the Amazon of fashion," he says. Portfolio.com (9/23)       | Whitepaper: 10 Tips for Mobile Sites and Apps
How can you engage and convert mobile users as they deal with limited screen real estate and time? This free whitepaper outlines ten tips for creating compelling mobile sites and apps that will engage, convert and keep users coming back. | - Online merchants are lagging in digital gift-card game
Last-minute shoppers looking to cut out a trip to the store are heading online to order digital gift cards, but many may be disappointed with what they find, according to a new report from RSR Research. Only half of the top 100 online retailers offered digital gift cards -- Home Depot, CVS Caremark and Amazon.com led the list -- and many of them make it difficult to find and purchase the products, the report says. CNBC (9/23)  - Payment cards are not going away, but the magnetic stripe might
Payment-services companies aren't doing away with the rectangular pieces of plastic yet, but the next generation of cards is likely to look different and offer cardholders new options. One offering boasts the ability to switch the accounts that are tied to the card, and another, for use only online, removes the encoded magnetic stripe in favor of a secure password that's entered each time shoppers pay for a purchase. StorefrontBacktalk (9/23) - 5 strategies to boost holiday sales
Marketing strategies that create direct links to your customers range from simple to splashy, writes SEO consultant Justilien Gaspard. Gaspard offers five options aimed at boosting holiday season sales, including creating a viral contest that gets fans involved in creating branding content and asking customers to share their experiences with your products online. SearchEngineWatch.com (9/23)  | |  | | | Turn Browsers into Buyers
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- FreshDirect is looking to expand
 Rick Braddock, CEO of FreshDirect, said the online grocer has "paid our dues" and is ready to expand to new markets. "We are raising money for the expansion and when we get that we will announce the location of the expansion," he said. Google/The Associated Press (9/23) - Kindle Android app adds social component
Amazon has launched an upgraded Kindle for Android application that offers users access to Shelfari, a social-networking site for book lovers. The app allows users to perform full-text searches by voice or text and to search on Wikipedia. InformationWeek (9/23)  | Make MetLife Part of Your Family's Strategy for Success.
Safeguard your family's future with quality life insurance from MetLife. Find rates as low as $12 per month for $250,000 of coverage, or $18 per month for $500,000 of coverage. Set your family's future up for success with America's #1 Life Insurer - MetLife.
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| Interactive Advertising |  | | | - Nielsen to introduce new Web ad measurements
Nielsen is readying a system that will allow advertisers to better measure their audience reach on the Web, insiders revealed. The company plans to release details of the service during Advertising Week next week. Facebook is reportedly among the sites that will take part in an upcoming trial run of the system, which is based on the gross rating points system used to measure TV ads. The Wall Street Journal (9/23) | Shop.org Spotlight | | | | - Shop.org expecting more than 3,000 at next week's Summit
Attendee registration has surpassed 3,000 for this year's Annual Summit with almost 150 retail teams heading to Dallas for next week's event, and anyone who's anyone in multichannel or e-commerce will be in attendance. This week, Shop.org added execs from Google, eBay, Whole Foods, Best Buy and Patagonia to the Summit agenda. Haven't registered yet? It's not too late. The standard registration deadline ends today. Learn more. - Shop.org SmartStat: Sept. 24, 2010
 Annual Summit attendees heading to Dallas next week can choose from more than 50 roundtable discussions. Source: Shop.org - Shop.org releases alternative payments study
 According to a new survey, one in five retailers say that alternative payments are a high priority over the next year. While retailers are generally familiar with PayPal, alternative payments have evolved in recent years and have high potential to increase customer acquisition and sales conversion. In partnership with Javelin Strategy & Research, Shop.org has released a new study on merchant perspectives on online alternative payments. Shop.org members may download the full report now. Read more.
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