 | September 15, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Unilever research looks at senses and food
Research by Unilever is looking at how smell, appearance, texture and sound relate to the taste of food. Researchers are finding that perceptions of sweetness and saltiness decrease as background noise gets louder. FoodNavigator (9/14)        - Green Mountain to acquire Van Houtte
Green Mountain Coffee Roasters has acquired Van Houtte, which operates cafes in Canada and sells coffee-brewing equipment and gourmet coffee. Green Mountain makes K-Cup coffee packs, which can be used on the Keurig-branded machines sold by Van Houtte. The Wall Street Journal (9/15) - Survey finds holiday optimism among retailers
In a survey from Hay Group, retailers expressed confidence that holiday sales in 2010 will be better than in 2009. The survey found 64% expecting sales to go up, compared with 28% in 2009, and no expectations of decreased holiday sales, compared with 36% who predicted a decline the previous year. CandyAndSnackToday.com (9/14)  | |  | | | Sustainability Is a Journey — Begin With The Right Map!
There are many ways to take water, energy and miles out of operations — but not all approaches are equally impactful. Take advantage of GE's experience in finding hidden opportunities to reduce environmental impact and protect the bottom line: download our white paper on Information Strategies for Sustainable Manufacturing — and let us help you plan your route! | |  |  ADVERTISEMENT | |  |
 | In any industry, operational excellence revolves around key business outcomes including productivity, cost control, and quality of service. For retailers, all of these outcomes are highly, if not entirely, dependent on the quality of the workforce and how it is managed. Find out what challenges retailers are facing, and what a workforce management solution can do for your bottom line. |
 - P&G, Target team up on cancer effort
Shoppers at Target can support the St. Jude Children's Research Hospital with purchases of Procter & Gamble brands such as Tide, Charmin, Bounty and Pampers. Five percent of each purchase will be donated to help children with cancer. Drug Store News (9/14)  | Stop waiting for checks that are "in the mail."
Running your business can get in the way of actually doing business. With AcceptPay from American Express OPEN, the online payment and processing solution that helps you get paid faster, you can get back to business. Try it free for the first 60 days. AcceptPay.com. |
| Science & Technology |  | | | - Mars to share map of cacao DNA earlier than expected
Research, funded by Mars, reveals a nearly complete map of the DNA for the cacao tree. The discovery, which will be available to the public, is expected to lead to improvements in cocoa sustainability, flavor and healthfulness. Researchers at Penn State, with the support of Hershey, are working on mapping a sequence on another variety of cacao, according to The New York Times. The Washington Post (9/15) , Google/The Associated Press (9/15) , The New York Times (free registration) (9/15) | Health & Wellness | | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Has Coupon Clipping Become Chic?
In today's economy more consumers are leveraging the power of coupons to stretch limited budgets. For marketers, this offers a powerful way to drive purchase behavior and customer loyalty. The key — it must be done the right way. Click here to read the full article including the top 5 tactics for an effective coupon strategy. Contact us for a FREE Coupon Strategy Consultation.
Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| GMA News | | | | - Leveraging Social Media for Consumer Loyalty and Innovation: Only at Shopper Momentum 2010
GMA's Shopper Momentum Conference, Nov. 8 to 10 in Naples, Fla., will not only feature retail leaders from Kroger, Winn-Dixie and Delhaize on the main stage, but it will also give manufacturer and retail executives the opportunity to strengthen their grasp on the emerging issues impacting the industry and consumers with small, intimate breakout sessions like these:
Escaping the Marketers' Dilemmas: Innovative Alignment of Operating Model Solutions to Navigate the New Marketing Landscape
Geoff Jackson, Director, Integrated Shopper Marketing, Campbell Soup Co.
Gil Krakowsky, Principal, A.T. Kearney
Simpler Shelves: The Great Debate
Chris Shaw, Senior Manager, Client Business Planning, H.J. Heinz Co.
Stuart Taylor, Practice Lead, Assortment and Advanced Solutions, The Nielsen Co.
Leveraging Social Media for Consumer Loyalty and Internal Innovation
Bryce Ruiz, President and Co-CEO, Ruiz Foods
Bart Steiner, CEO and Founder, Bulbstorm
Visit www.shoppermomentum.com to register NOW at a discounted early bird rate and to secure your seat at this can't-miss industry forum!
| Government & Food Safety | | | |
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