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 | News about digital retail commerce |  | | |  | - Online game offers insight into fashion trends
One online game aims to glean the latest insight into the minds of fashion fans. The brainchild of First Insight founder and former Saks executive Greg Petro, the game lets players create, stock and price their own virtual stores with merchandise selected from actual assortments that his retailer clients are considering. Merchants get swift feedback that helps them make the next season's merchandising decisions. CNNMoney.com/Fortune (9/20)       | 10 Keys to Winning this Holiday Season
Listen to Jeff McCall, SVP of Strategy Services at GSI recap the "10 Keys to Winning this Holiday Season." You'll gain insight into this year's online retailing for the 2010 holiday season that includes a best practices checklist to help retailers develop a successful game plan. Watch the recorded version and download GSI's Holiday Planning Guide. | - Younger generation schools elders in m-commerce
Gen Y members are increasingly taking a teaching role when it comes to educating parents, grandparents and older friends in the ways of online shopping and mobile commerce, according to a new report. For merchants, the trend means older shoppers are joining their younger counterparts in the race to find mobile coupons and shop the best deals online. Investor's Business Daily (9/20) - U.K.'s online shoppers are catching up
Several social shopping trends detailed recently point to the fact that U.K. consumers are catching up with their U.S. counterparts when it comes to shopping online, writes Bazaarblog's Rebecca Dutta. One key finding: Social networking is now the most popular pastime in Britain. Bazaarblog (9/20)  | Video Commerce: 4 Tips to Fast Forward to More Revenue
Online video helps retailers close the gap between the "touch and feel" experience of being in a physical store. This free white paper offers 4 video commerce tips to help you showcase the right video at just the right moment in a customer's purchase path to increase order values, improve conversion rates, and lower product return rates. | - Marketing director shares mobile coupon strategy for Valpak
As Valpak prepares to launch daily deals in four U.S. cities, it brings a brand that consumers already associate with savings, says Kim Dominguez, marketing director for Valpak parent Cox Target Media. While the iconic blue envelope in the mailbox will continue to work best for big-ticket items, the company expects its online efforts to appeal to merchants in more high-frequency businesses such as dining. DMNews (9/20) - Coupon sites spur mixed feelings in eatery owners
Denver-area restaurateurs have mixed feelings about the outcomes of recent marketing efforts on daily-deal coupon sites such as Groupon and LivingSocial. For some, including Appaloosa Grill and others that don't typically offer coupons and discounts, recent offers paid off in attracting new customers likely to return. Others say they'll avoid the sites, amid concerns that deep discounts would devalue their brands in the minds of consumers. American City Business Journals/Denver (9/18) - Key questions help narrow the search for mobile marketing firm
Merchants may want to ask themselves several key questions before settling on a mobile marketing agency, writes Hipcricket Chief Marketing Officer Jeff Hasen. Start by narrowing the search to agencies that follow MMA guidelines, he advises, as those firms are more likely to help you avoid missteps that could tarnish your brand. iMedia Connection (9/21)  | |  | | | Turn Browsers into Buyers
See the new solution from MICROS-Retail that seamlessly blends eCommerce and OMS and offers robust functionality, affordable entry cost, and low ongoing TCO. Build relevance online, and feel the impact across all your channels. See a demo at Shop.org booth #413, or download info today.
MICROS-Retail is an IBM Business Partner. | |  |  ADVERTISEMENT | |  |
| Companies in the News |  | | | - Former Shop.org executive debuts virtual-goods marketing startup
Former Shop.org Executive Director Scott Silverman and his team have officially launched ifeelgoods, a marketing firm aimed at helping online merchants reward customers with virtual goods. The company, which has financial backing from several firms including Tugboat Ventures and Quest Venture Partners, plans to partner with social-game publishers to make their virtual goods and currencies available for merchants to use in their promotions. TechCrunch (9/20) , InternetRetailer.com (9/20) - Google acquisitions point to a social-media push
Google has made five acquisitions in the social-networking arena, stoking speculation that the company is gearing up to challenge Facebook. The company also has said it's gearing up to debut social components to several of its core products, according to this article. CNNMoney.com (9/20)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | | |  | |  |
| Shop.org Spotlight | | | | - Shop.org SmartStat: Sept. 21, 2010
 Total attendance for Shop.org's Annual Summit is quickly approaching the 3,000 mark. Source: Shop.org - How Wal-Mart is lifting supply chain value
Sustainability experts Jeff Rice from Wal-Mart and Jim Sullivan of SAP will discuss how to lift supply chain value with forward-thinking environmental solutions during a Sept. 29 webinar presented by the Sustainable Retail Consortium and moderated by USA Today's Jayne O'Donnell. Webinar attendees will also review the top three sustainability challenges for 2011. Register now or learn more.
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