 | September 27, 2010 | News for the retail industry |  |  | | - Barnes & Noble proxy fight is set to play out Tuesday
Barnes & Noble's shareholders will cast votes Tuesday that will determine the outcome of a public proxy fight pitting company founder and Chairman Leonard Riggio against billionaire investor Ronald Burkle. At stake are three contested board seats, including Riggio's, and potentially the ownership of the chain, which announced this year that it would consider selling itself. The Wall Street Journal (9/27)        | Why are you doing lose-lose-lose promotions?
I recently went to buy a pack of AAA batteries. I chose a 4-pack for $4.99 and walked to the register... however, right there was a stack of 40-pk for $9.99. Although I only needed 2 batteries, how could I pass up the "obvious" bargain of 10x the batteries for 2x the price? Read how you can avoid such lose-lose-lose promotions. | - More malls add supermarkets to the mix
A growing number of U.S. malls are adding grocery store tenants in an effort to fill vacant space and lure shoppers back more often, according to this article. Chains from Whole Foods to ALDI are joining post offices and public libraries as the new breed of mall tenant, helping shopping centers morph from fashion meccas into convenience-oriented centers of community. Chicago Tribune (9/26) - In fashion, the "Brawny Man" is back
The latest season of men's fashions has moved toward a retro-rugged look reminiscent of L.L.Bean catalogs, with fishermen sweaters and flannel shirts replacing skinny ties and pointy shoes, according to this article. Heritage brands including Stetson and Levi's are finding new fans among recession-weary consumers craving a return to simpler times. The Wall Street Journal (9/25) - Wealthy increase spending but profess caution
Wealthy consumers expanded their spending on luxury items in the second quarter, according to a new report from American Express, but a second survey lends a cautious note to the outlook for upscale merchants. Almost three-quarters of the high-income consumers surveyed by Unity Marketing said they believe the recession is ongoing and 44% said they plan to spend less and save more during the next year. MediaPost Communications/Marketing Daily (9/24)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 | Retail Technology |  | | | - Consumers can use smartphones to read bar codes on TV
Bar codes have become ubiquitous, found in magazines, on some billboards and now on televisions. Shoppers can use their smartphones to scan bar codes embedded in television commercials to obtain information about specific products. Bluefly, an online fashion retailer, is testing the retail strategy. "We see this as a great way to expand our audience in a measurable way," said Bradford Matson, chief marketing officer at Bluefly. "This is new for us, but we expect our page views to double." The New York Times (free registration) (9/26)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Retail clothing store opportunities are leaking out of ZIP Code 92704. Do you know what's happening in your market? Get a free ESRI Retail MarketPlace Profile report from Business Analyst Online to understand supply and demand, and review the number of businesses by industry sector such as clothing, shoes, furniture, electronics, and more.
Interested in learning more about advertising in NRF SmartBrief? Contact Susan W. Kim at (202) 407-7877 or skim@smartbrief.com.  | |  | |  |
| Hot Topics | | | | Top five news stories selected by NRF SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| NRF News | | | | - Food Marketing Institute joins NRF, eBay ORC partnership
NRF and eBay have found a new ally in the fight against organized retail crime: The groups announced today that the Food Marketing Institute has joined the partnership. "The addition of FMI to the existing partnership between NRF and eBay will foster greater collaboration and development of best practices to stop criminals from fencing their stolen goods to unsuspecting shoppers," said Joe LaRocca, NRF's Senior Asset Protection Adviser. Read more. - Expert names Wal-Mart, Best Buy, Office Depot as sustainability superstars
Want to know who's best in show for retail sustainability? In advance of a free webinar this week on going green in retail, SAP's Jim Sullivan shares thought-provoking insights on which retail companies are making great strides, how to start a program from the ground up, the power of a little "friendly competition," and ways to sell a sustainability program to management (hint: it's all about the green). Read more.
- In South Korea, Taco Bell hopes 2nd time is the charm
Taco Bell abandoned earlier efforts to build a following among Asian consumers, closing two South Korean stores in the 1990s and exiting China in 2008. Now, the chain is trying again, betting that a population known for quickly adopting and popularizing new trends -- and starved for something new after 20 years of burgers and pizza -- will rapidly become the chain's Asian ambassadors. The Washington Post (9/25) - CMO credits $5 Footlong for Subway's phenomenal growth
 Subway's $5 Footlong started with one Florida franchisee and grew into a phenomenon that drives about $4 billion in annual sales, says Tony Pace, CMO of Subway's Franchisee Advertising Fund Trust. The promotion's incredible popularity helped the chain increase sales during the recession and move from fifth to second on the list of the world's largest quickservice chains. Brandweek (9/26) - McDonald's makes the most of older workers
The face of McDonald's staffers has been skewing older in recent years, a fact that accelerated during the recession as laid-off workers from a variety of industries sought to create new careers, according to this report. Managers say older workers often bring more experience and superior customer service, and also can serve as mentors for their younger colleagues. Florida Today (Melbourne) (9/26)  | Recruiters from Microsoft, Starbucks, Facebook & more
Demystify the corporate recruitment process and find out what happens behind the scenes after you submit your resume. Top recruiters share tips & tools for getting your resume into the hands of hiring managers. This session and 12 more start on 10/26 during Career Summit 2010. Register today for 50% off! | | Career Track | | | |  | |  | | | | | | |  |  Human Resources Director, Merchant Development | Wal-Mart | Bentonville, AR | | Retail Solution/Application Consultant | MicroStrategy | Chicago, IL | | Director of Merchandising | Total Wine & More | Potomac, MD | | Controller | Pacific Gateway Concessions | South San Francisco, CA | | Web Analytics Manager | Neiman Marcus | Dallas, TX | | Inventory Accountant - Intermediate | Follett Higher Education Group | Oak Brook, IL | | Database Marketing Analyst | CSN Stores, LLC | Boston, MA | | Sales Forecast Manager | Carolina Pad | Charlotte, NC | | Head of eBusiness Operations | Crate and Barrel | Northbrook, IL | | Website Analyst | Follett Higher Education Group | Oak Brook, IL | | Manager, Strategic Retail Pricing | CVS Caremark | Woonsocket, RI | | Innovation Leader - Maximizer | Hallmark Cards | Kansas City, MO | | Manager of Children's Product Development | The TJX Companies, Inc. | Framingham, MA | | eCommerce Web Buyer | Belk | Charlotte, NC | | Category Manager | CVS Caremark | Woonsocket, RI | | Online Buyer - Home Electronics | Sears | Hoffman Estates, IL | | Analyst | Oakley, Inc | Foothill Ranch, CA | | North America Retail Accounting Manager | Nike, Inc. | Portland, OR | | Chief Merchandising Officer | Vanity | Fargo, ND | | Director of Strategic Pricing | Guitar Center | Westlake Village, CA | | Retail Buyer | University Co-operative Society, Inc | Austin, TX | | Principal Business Consultant | Oracle Corporation | Atlanta, GA | | VP of Business Systems & Process Implementation / Administration | Dick's Sporting Goods | Pittsburgh, PA | | | |  | |  | |
| SmartQuote | | | |  | The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will."
--Vince Lombardi,
American football coach  |
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In 2010, 11.5% of shoppers say they will dress up their pet for Halloween. Source: 
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