| News for SmartBrief prospective partners |  |  | | | What's Happening |  | | | - What if CAE meant Certified Association Entrepreneur?
 Jeff De Cagna, FRSA, chief strategist and founder of Principled Innovation and editor-at-large of SmartBlog Insights, shared this post on association leadership:
"If we're going to help associations make a full transition into the 21st century, association leaders need to think less like executives and managers, and more like entrepreneurs, designers and creators. We need to be less analytical and more empathic. We need to be less committed to the infallibility of data, and more open to capitalizing on all sources of meaningful insight. Most of all, we need to stop being fearful of the forces of transformation, and start embracing our responsibility to harness them in ways consistent with an intentional commitment to purposeful profitability."
Read his complete post and contribute to the discussion. - Miss Buzz? Get the recording
If you weren't able to attend our three-part summer series titled "Buzz2010: Social Media for Association Leaders," you still have the chance to learn how to leverage social media for your association. Check out the recordings of each session -- all available thanks to our media sponsor Peach New Media -- for one low price.
This is the same content that Buzz2010 attendees experienced in person. You'll get the recordings, the slides, the handouts and access to an ongoing private LinkedIn discussion group just for Buzz2010 attendees. Learn from these experts in leadership, social media, marketing and management:
- Session 1: Open Leadership -- Charlene Li, best-selling author and co-founder of the Altimeter Group
- Session 2: Managing Risk -- Wendy Harman, social-media manager of the American Red Cross; Alexandra Levit, workforce and career author and columnist; Mark Story, new-media director of the Securities and Exchange Commission
- Session 3: Social Media ROI -- Olivier Blanchard, principal and co-founder of BrandBuilder Marketing
Take advantage of this special opportunity and get the recordings today!
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| Leadership Focus | | | | - How to make your company less busy and more productive
Too many companies are getting bogged down in "busy work" that takes up time and energy but doesn't actually produce anything of value, writes Mitchell Osak. To get your team working smarter, try delegating more decisions to front-line managers and trimming back the amount of administrative work required for your workers' basic functions. "In a cost-conscious and competitive economy, companies can ill afford not to tackle [busy work]'s harmful waste of time and effort," Osak writes. Financial Post (Canada)/Post Executive blog (9/9) - Should you take your team for a walk?
Studies show that rodents are more creative when they're running on an exercise wheel -- and the same is broadly true of people, says Robert Gerrish. Workers should get out of their offices and flex their creative muscles, Gerrish argues. "Our best ideas do not come to us when we're sitting there at our desks," he says. BNET (9/12) - 3 ways to spot when someone is lying
There are both verbal and nonverbal cues that someone is not telling the truth, says Pamela Meyer, author of "Liespotting: Proven Techniques to Detect Deception." For example, someone may be lying if they provide too many inappropriate details, "as if to prove to you they are telling the truth," she says. Another sign: "They will look you in the eye too much, as if to appear honest, when in fact most people telling the truth only look you in the eye a comfortable 60% of the time." SmartBrief/SmartBlog on Workforce (9/14) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 3.4 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Facebook strategies for b-to-b marketers
Facebook isn't the perfect marketing venue, but it's simply too big and populous for b-to-b companies to ignore, writes Karlie Justus. To get the most out of your presence on the site, be sure to supply plenty of original content, including photos and videos, tag your content appropriately and insert explicit calls to action and conversation-starting questions into your brand's page. SocialMediaB2B.com (9/9) - How to mess up a social-media campaign
Social media is a powerful tool for companies and brands, writes Lisa Barone, but if your social-media team makes dumb mistakes, it can quickly become a liability. Companies that use their social-media platforms to whine, complain, spam their customers or abuse other social-media users are cruising for a bruising, Barone argues. "Do any of these social-media behaviors sound familiar? If so, smack yourself. Then stop doing them," she writes. The Business Insider (9/13) - How to become more influential online
At a recent event, 60 social-media experts tried to condense all they knew about boosting digital influence into a one-minute talk. Their top tips included the importance of picking the right partners, listening before speaking and mapping your social-media strategy onto your business' existing goals. HubSpot.com (9/8) | SmartNugget | | | |  | Employees seated in a circle or rectangle and able to easily see one another while working are more likely to be collaborative, experts say. Still, workers do need privacy at times to concentrate, so companies should also provide quiet spaces to maximize productivity, they say.
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