  | News about digital retail commerce |  | | |  | - Barneys' new digital catalogs move with the times
Barneys New York created a catalog for the digital age in August, with Barneysmag.com, an enhanced online catalog that features video, 3-D images and streaming music designed to sell more of its newest line of denim apparel. The company reports that some customers are spending up to 20 minutes viewing the catalog, which links directly to the featured styles for sale. InternetRetailer.com (9/9)       | 6 Steps for Building a Mobile Strategy
Being successful in the mobile channel hinges on the right technology. This whitepaper outlines how to approach your mobile strategy, drive cross-channel activity, and maximize your budget with the right technology foundation to achieve your mobile goals now, and in the future. | - Consumers head online for knockoff sales
About 8 million consumers have knowingly bought fake designer goods online, a trend that's spurring the rapid rise of websites dedicated solely to selling knockoffs. About 35% of young women surveyed by online payment service Moneybookers.com admitted to buying counterfeit fashions, purses, perfumes and accessories online. Telegraph (London) (9/9) - Lagerfeld takes line online in move to appeal to the masses
Designer Karl Lagerfeld is known for his elitist approach to fashion, but new online efforts spearheaded by the style icon aim to boost sales by appealing to a larger group of frugal fashionistas, BNET's Lydia Dishman reports. Lagerfeld's newest ready-to-wear line is aimed largely at the growing base of consumers who head to the Web to find deals on the high fashions they crave. BNET/Style Inc. blog (9/9)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - Fashion brands find valuable feedback on social sites
Lululemon boosted sales and profits after the athletic-wear chain began using customer input on Facebook and other social networks to make improvements to its products. The chain is among a growing number of fashion brands that are using the technology to get inside the minds of their customers. MarketingVOX (9/9) - Smartphone users are adding to their app collections
The average number of mobile apps downloaded by smartphone users is on the rise, with iPhone fans leading the way, according to a new Nielsen survey. Owners of Apple's popular device downloaded an average of 40 apps, considerably more than the overall average of 27 among all smartphone users surveyed. Popular categories include games, weather, maps and navigation, and social networking. The Wall Street Journal/Digits blog (9/9)  | For CEOs and their organizations, avoiding the complexity of the new economic environment is not an option—the choice comes in how they respond to it. Learn how CEOs are mastering this complexity by building operating dexterity, reinventing customer relationships, and embodying creative leadership. Download your complimentary executive summary now. |
 - Cloud-based system helps Container Store cut costs
The Container Store has cut orders of indirect goods in half after implementing a new cloud-based procurement and expense management system. The system helps the company prevent over-ordering and stockpiling of office supplies and other merchandise not meant for sale to Container Store customers. InternetRetailer.com (9/9)  | Increase conversion by enabling millions of Amazon account holders to purchase from your site. Patagonia says: "We are very happy with the results we've been seeing through Checkout by Amazon on Patagonia.com. We were blown away that this payment method immediately accounted for over 15% of our checkouts."*
Learn more about Checkout by Amazon.
*Individual results may vary |
| Legislative & Regulatory |  | | | - Online retailers largely ignore N.C. amnesty offer
Only 27 of the 450 online merchants invited to sign up for North Carolina's tax amnesty plan opted into the program by the Aug. 31 deadline. Participating merchants won't be required to collect tax on purchases made before Sept. 1, but will have to remit tax on sales made to in-state residents during a four-year period that started after the deadline. InternetRetailer.com (9/8) | Shop.org Spotlight | | | | - Pawnshop owner pleads guilty in money laundering case
Retailers have reason to celebrate, thanks to efforts by the Baltimore Police Department, U.S. Postal Inspection Service and FBI. A Baltimore pawnshop owner pleaded guilty to conspiracy to commit money laundering and attempting to evade taxes involving the sale of mass quantities -- $20 million or so -- of stolen merchandise. NRF's Joe LaRocca shares the details of how this organized retail crime ring worked and how law enforcement agencies brought them down. Read more. - Shop.org SmartStat: Sept. 10, 2010
 More than half of retailers surveyed track sales attributable to links on social networks as one measure of their social media effectiveness. Source: Shop.org's State of Retailing Online survey
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Amazon-owned Zappos reportedly has launched talks with Chinese shoe site Letao with a merger in mind. Zappos has had a small presence in the country since 2006, but an unfamiliarity with the foreign market and its consumers' tastes has kept the company from growing there. 
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