 | News about digital retail commerce |  | | |  | - Online shoppers on manufacturers' sites value brand over price
Online shoppers are increasing the amount of time they spend on manufacturers' websites and consumers who use the sites for research tend to care more about brand than price, according to new research from Forrester. The majority of shoppers who reported visiting manufacturers' sites say they stick with familiar brands. InternetRetailer.com (9/24)       | "M-commerce drives revenue 365/24/7 "
V.A.M.P. gives you access to your audience anywhere, anytime. Venda's integrated mobile solution, Powered by Digby, V.A.M.P. is a fully transactional mobile solution that allows your customers to search, shop, buy and pay. Easy implementation and High ROI. To find out more, "Request a Mobile Strategy Review" today. | - U.K.'s online retail sales to grow steadily until 2014
Verdict, a retail research firm, released a new report that shows average growth of online sales between 2009 and 2014 will hit about 12% annually, down from an average of 35% each year over the previous decade. After 2014, however, online sales growth will cool dramatically as competition increases and the channel matures, according to the study. Telegraph (London) (9/25)  | |  | | | The Total Economic Impact™ of Click to Call and Click to Chat
Forrester Consulting interviewed six ATG Live Help customers and found that those who use Click to Call and Click to Chat on their website saw incremental revenue and recovered online sales that would have otherwise been abandoned. Read the complete Forrester Consulting study today and get real ROI numbers and payback timeframes (measured in days!) | |  |  ADVERTISEMENT | |  |
- Online security expert shares how to protect customer data
 Post-recession, more consumers are less willing or able to shop online using their credit cards, a fact that's spurring growth for PayPal, BillMeLater and other non-card options, says First Data's Souheil Badran. In this interview on the first day of the 2010 Shop.org Annual Summit in Dallas, NRF's Ellen Davis spoke with Badran about trends in online payments and security issues surrounding online retail. Shop.org Blog (9/27)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - Asian consumers kick up social media activity
Consumers in China, Singapore and other Asian markets have become a significant presence on blogs, Facebook, Twitter and other social media sites, and online advertisers are paying attention. "Asia is ... the most exciting part of the world for what's going on in social media," said Ogilvy exec and social media expert Thomas Crampton. Yahoo!/Agence France-Presse (9/26) - Consumers can use smartphones to read bar codes on TV
Bar codes have become ubiquitous, found in magazines, on some billboards and now on televisions. Shoppers can use their smartphones to scan bar codes embedded in television commercials to obtain information about specific products. Bluefly, an online fashion retailer, is testing the retail strategy. "We see this as a great way to expand our audience in a measurable way," said Bradford Matson, chief marketing officer at Bluefly. "This is new for us, but we expect our page views to double." The New York Times (free registration) (9/26) - Weforia joins crowded field of group discount sites
Weforia.com is a group-buying startup slated to launch in Boston today. The new effort joins a crowded field peppered with a growing number of players including Groupon and LivingSocial. "People that sign up for one service are probably going to be less likely to sign up for a second and then even less likely to sign up for a third," said LivingSocial CEO Tim O'Shaughnessy. The Boston Globe (9/26)  | Stop waiting for checks that are "in the mail."
Running your business can get in the way of actually doing business. With AcceptPay from American Express OPEN, the online payment and processing solution that helps you get paid faster, you can get back to business. Try it free for the first 60 days. AcceptPay.com. |
 | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - John Lewis extends "never knowingly undersold" vow to Internet
John Lewis' "never knowingly undersold" creed was adopted generations ago and long before the Internet revolutionized the way people shop. Online retailing complicated John Lewis' principle, but the U.K. retailer is extending that pledge to online sales. The company is planning to double its online sales by 2014. Telegraph (London) (9/26) - Best Buy updates online and in-store shopping program
Consumers who order in-stock items from Best Buy's online portal will be able to pick up their products within 45 minutes. That's the latest wrinkle in the retailer's buy-online-pick-up-in-store program, which also now allows for someone else -- with a photo ID and order number -- to pick up the purchase for the actual buyer. InternetRetailer.com (9/24)
| Interactive Advertising | | | | - Ad industry execs debate fixes for online advertising
Online advertising generated about $22 billion in revenue last year, making it a significant ad channel. Still, the vast majority of the money came from direct-marketing ads rather than the brand-building campaigns we see on TV. Here, industry experts suggest fixes for transforming online advertising into more of a brand-building medium. Adweek (9/26) | Shop.org Spotlight | | | | - Expert names Wal-Mart, Best Buy, Office Depot as sustainability superstars
Want to know who's best in show for retail sustainability? In advance of a free webinar this week on going green in retail, SAP's Jim Sullivan shares thought-provoking insights on which retail companies are making great strides, how to start a program from the ground up, the power of a little "friendly competition," and ways to sell a sustainability program to management (hint: it's all about the green). Read more. - Shop.org SmartStat: Sept. 27, 2010
 Shop.org members recently elected 11 new directors to their Board who will convene for the first time this week at Annual Summit. View the new members. - Summit '10: Follow the action
Shop.org's Annual Summit officially kicks off today in Dallas and the conversation has started on Twitter. View staff and attendees' tweets by searching hashtag #shoporg10, or follow @shoporg to get live updates throughout the event. Learn more.
| SmartQuote | | | |  | The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will."
--Vince Lombardi,
American football coach  |
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