 | News about digital retail commerce |  | | |  | - Consumers hit stores armed with smartphones
 Smartphone usage is rising fast among U.S. consumers, along with a growing demand for mobile applications that help savvy shoppers find the best deal, compare products and search for similar items, all without ever leaving the store. "Consumers are no longer thinking they have to go home to the Internet," said Mitch Joel, president of Twist Image, at the Shop.org Summit. The Dallas Morning News (9/29)       | Webinar: Leveraging Facebook to Drive Online Sales
Join Fiona Dias, EVP of Strategy & Marketing, GSI Commerce on October 6 at 1:00 p.m. EDT for a webinar with Ethan Beard, Director of Platform, Facebook on how brands and retailers can leverage Facebook as part of their online strategy. Click here to register. | - Marin Software VP shares findings of latest online shopper research
 Online merchants are likely to see their biggest spike in business the first week of December, newly dubbed "peak week" by search management service provider Marin Software. A new report from Marin revealed that consumers spend much of their earlier online time browsing, waiting to hit the "buy" button until shipping deadlines loom. DMNews (9/27)  | At Walmart.com, Global eCommerce & VUDU, your reach and impact is well beyond the walls of our stores. With over 1,000,000 products online, we harness the versatility and convenience of the Internet to save people money so they can live better. Are you an experienced Software Architect or Engineer interested in eCommerce? Join Walmart eCommerce today! | - Southwest executive shares social media lessons
With more than a million Twitter followers and a similarly sized fan base on Facebook, Southwest Airlines has learned valuable social media lessons that may help merchants as they perfect their own strategies, marketing Vice President Kevin Krone told online retailers gathered at the Shop.org Summit. Among his 10 tips for getting started: Join the conversation, make messaging personal and positive, and don't forget to have fun. Shop.org Blog (9/28) - URBN CEO: Mobile may impact in-store more than online
 Glen Senk, CEO of the company that owns top retail brands including Urban Outfitters and Anthropologie, shared his thoughts on the emergence of mobile as retail's "fourth channel" at the Shop.org Summit. The mobile channel's ability to allow shoppers to shop and pay from their phones is poised to "revolutionize" the in-store experience, Senk said. Shop.org Blog (9/28)  | Introducing SearchManager from American Express Open.
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 - CheckPoints app rewards interaction with brands
A new mobile phone app called CheckPoints rewards customers for visiting stores and scanning bar codes of sponsored products. The company has signed on partners including Tyson Foods and Seventh Generation, and gives customers points that can be redeemed for airline miles, gift cards and products. Mashable (9/27)  | Reshaping Enterprise Workforce Management Software
Download this white paper to discover how Kronos has defined an entirely new generation of workforce management tools for today's tech-savvy "business consumer". Learn more about three breakthrough technologies: Instant Engagement, Guided Decisions, and Mobile Management — and how they will change the way you manage the workforce. |
 | Companies in the News |  | | | - Penney exits catalog business to drive Web traffic
J.C. Penney will cease publication of its remaining specialty catalogs and launch a "Look Book" that will contain a scaled-down merchandise selection and refer readers to the website for more information and to make a purchase. The switch means the company will need to stock merchandise only for its stores and website. The Dallas Morning News (9/25) - Google hopes to add a PayPal option for Android applications
Google has been rapidly ratcheting up its Android application offerings, but the growth highlights issues that complicate the payment process. Buyers must either enter credit card information or open Google Checkout accounts to pay for their purchases, a situation the company hopes to remedy by adding PayPal as a third payment option. TheStreet.com (9/28) - Kindle for the Web brings books closer to browsers
Amazon launched a beta version of Kindle for the Web this week, a service that makes free book excerpts available without requiring users to leave the browser or install a separate application. The launch is Amazon's latest move to retain its dominance in the e-book market. "Our vision is Buy Once, Read Everywhere, and that includes the browser," a spokesman says. The Wall Street Journal/Digits blog (9/28)
| Interactive Advertising | | | | - Twitter's ad program focuses on top brands
Twitter, despite reportedly high demand from marketers, is only allowing a limited number of campaigns while it develops its user-focused ad model, according to Dick Costolo, the microblog's chief operating officer. Twitter has focused on major brands and anticipates running campaigns for about 100 marketers by the end of 2010, Costolo said during a keynote at the MIXX Conference in New York. Mediaweek (9/28) | Shop.org Spotlight | | | | - Shop.org SmartStat: Sept. 29, 2010
 Americans are expected to spend an average of $66 each on Halloween this year, which is comparable to spending in 2008. Source: NRF survey conducted by BIGresearch - EXPO hall floor
What were some of the hottest trends on the EXPO floor during the first full day of the Shop.org Summit? See what three exhibitors had to say. Watch the video.
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