Tuesday, September 14, 2010

What small merchants need to know about mobile commerce

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September 14, 2010
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  Top Story 
 
  • Shop.org names interim executive director
    Shop.org has named Joan Broughton to serve as its interim executive director; the organization has launched a search for a permanent replacement for Scott Silverman, who left the post last month after nine years. Broughton is a former head of e-commerce at REI who joined Shop.org four years ago as vice president of content and education, and later moved to NRF to oversee Internet strategies. InternetRetailer.com (9/13) LinkedInFacebookTwitterEmail this Story
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  Online Retail Trends 
 
  • EBay's mobile efforts target bricks-and-mortar stores
    While merchants are discovering ways to use mobile technology to sell more to in-store customers, eBay is taking the opposite approach, Chris Dannen writes. The online merchant sees bricks-and-mortar stores as places for consumers to see, touch, feel and try on items, before using eBay's mobile application to find the best deal online. BNET/Upwardly Mobile blog (9/13) LinkedInFacebookTwitterEmail this Story
Do you know... Which long-tail terms perform best during the holidays? Your affiliates' search strategies? You should. Hitwise Search Intelligence™ provides retailers with actionable insights. Don't miss the full potential of your SEO and SEM programs this holiday season. Register for a list of the top terms driving traffic to a competitor or affiliate.
  New Media & Technology 
 
  • What small merchants need to know about mobile commerce
    Retail chains are moving quickly to adapt their online efforts to mobile devices, as consumer demand grows. The time is right for small merchants to evaluate their operations and start creating secure mobile commerce options, writes Laurie McCabe. McCabe offers a step-by-step strategy, starting with the question of whether it makes more sense to adapt your existing site to mobile or start from scratch. Small Business Computing (9/13) LinkedInFacebookTwitterEmail this Story
  • Agencies largely avoid social media in outreach to prospects
    More than half of ad agencies seeking to reach prospective new clients through their marketing chiefs are rarely or never reaching out through social media channels, despite the fast-growing use of social media among the very marketers they're trying to reach, according to consultancy RSW/US. Those that do use social media channels cited LinkedIn as the most productive of the sites. Brandweek/Adweek (9/13) LinkedInFacebookTwitterEmail this Story
 Turn Browsers into Buyers
See the new solution from MICROS-Retail that seamlessly blends eCommerce and OMS and offers robust functionality, affordable entry cost, and low ongoing TCO. Build relevance online, and feel the impact across all your channels. See a demo at Shop.org booth #413, or download info today.
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  Companies in the News 
 
  • L.L.Bean President Chris McCormick on creating a culture of service
    L.L.Bean has consistently placed at or near the top of NRF's annual consumer surveys, a fact President Chris McCormick attributes to a service-focused philosophy that's remained the same since the company began in 1912. New selling channels and increasingly sophisticated consumers create more need than ever before for attention to service, he says, which starts with listening to customers and acting on their requests. NRF Blog (9/14) LinkedInFacebookTwitterEmail this Story
 
  • 3-hour crash eats into Labor Day sales for Costco.com
    Costco's e-commerce site came to a crashing halt for three hours in the midst of its Labor Day sales earlier this month, the result of a network problem rather than an overload of shoppers, the company said. "This is a pretty extreme event for a major retailer like that," said Shawn White of Web tracking firm Keynote Systems. "Thank goodness it's not Black Friday." StorefrontBacktalk (9/12) LinkedInFacebookTwitterEmail this Story
  • Innovative thinking keeps Amazon ahead of its competitors
    Innovative thinking in product development and implementations has kept Amazon thriving despite the continual threat of upstarts aiming to grab pieces of the business, writes Cisco Senior Vice President Inder Sidhu. Amazon has learned to leverage partnerships and proprietary technology, staying a step ahead of competitors with such innovations as its online shopping carts and the latest version of the Kindle, Sidhu writes. Forbes (9/13) LinkedInFacebookTwitterEmail this Story
Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW!
  Featured Content 
 

  Shop.org Spotlight 
  • Last chance to sign up for free website critiques
    Find out what your website does wrong -- and what it's doing right. Registered attendees of Shop.org's Annual Summit, Sept. 27 to 29 in Dallas, can make personal appointments with multichannel, site design, merchandising and customer experience industry experts to evaluate their website -- for free. The deadline to sign up is Sept. 15. Learn more. LinkedInFacebookTwitterEmail this Story
 
  • The retail executive's talent checklist
    A recent survey by NRF and Deloitte reveals a strong desire by retailers to improve and capitalize on the talent market, but some companies are struggling to translate talent management strategy into action. Take a peek at the study findings to view the latest in retail talent trends, what it takes to grow and retain top talent and what's included on the retail executive's talent checklist. View the study. LinkedInFacebookTwitterEmail this Story
Learn more about Shop.org ->Website  |  Events  |  Research  |  Shop.org Blog  |  Join Shop.org

  SmartQuote 
Do not fear mistakes. You will know failure. Continue to reach out."
--Benjamin Franklin,
American author, statesman and inventor


 
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