 | September 16, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Kraft Foods' 3-year plan highlights benefits of Cadbury purchase
Kraft Foods says its acquisition of Cadbury will help generate $1 billion in revenue from its international business -- with much of the revenue coming from the chocolate business -- over the next three years. "The combination of Kraft Foods and Cadbury provides the scale necessary to grow sales and distribution in new and existing markets, delivering $1 billion in incremental revenue synergies ... to 2013," the company said. Reuters (9/15) , ConfectioneryNews.com (9/15)        - Ocean Spray CEO: "Our owners are 750 farmers"
 Randy Papadellis, chief executive officer of Ocean Spray, says the cooperative consists of 700 cranberry growers and 50 grapefruit growers who "are the only shareholders." He said the company is unusual in that "we actually seek to pay as much for those cranberries as we can, to compensate our grower-owners." Forbes (9/15) - What you can glean from the best social-media campaigns
A great social marketing campaign can be hard to describe; sometimes it's better just to study what works. Zachary Sniderman rounds up five of this year's best campaigns from the likes of Starbucks and Mountain Dew, offering tips on which elements created the most buzz -- and which just flopped. Mashable (9/14)  | |  | | | INFLUENCE-ING IDEATION FREE WEBINAR
September 29th @ 11AM ET
Join ICOM and WOMMA to learn how Influencers can be instrumental in the product development cycle. We will review the potential pitfalls to be aware of and provide tips on how to leverage this important group. Also learn how leading companies are pioneering this new approach to word-of-mouth marketing and product development. Register here. | |  |  ADVERTISEMENT | |  |
- Corona campaign leaves the beach
New ads for Corona Extra move beyond the previous campaign showing people relaxing on beaches to show people enjoying themselves on mountains, urban terraces and other settings. The tagline is "Find your beach," and the ads expand the "Corona state of mind beyond sun, sand and surf," explained a Crown Imports executive. MediaPost Communications/Marketing Daily (9/15)  | Your brand is in hundreds of places, in many it's wrong. Your brand is online, in print and on shelf, but information is often inconsistent or out of date. How do you deliver accurate and consistent information everywhere shoppers see your brand? Download Gladson's white paper, Informational Retailing to find out. | - Sam's Club redesign includes more fresh foods
A Sam's Club near Houston has been renovated and now sells prepared meals, imported cheeses and more fresh food. The revamp, which also includes wider aisles and lower shelves, is part of a national effort to remodel 150 stores in the Wal-Mart chain. Houston Chronicle (9/14)  | White Paper: Cash-Generating Strategies for Small & Midsize Business. Don't let slow-paying customers limit your company's growth. Download this white paper to learn cash-generating strategies, including online receivable auctions. Increase cash flow for your business today. Click here to download. |
| Science & Technology |  | | | - Experts say nanotech shows promise for food production
Scientists are seeing the potential role of nanotechnology in producing low-fat foods that could help fight conditions, such as obesity and diabetes, or encapsulated nutrients that could affect digestion. However, some experts are concerned that nonbiodegradable or "persistent" nanoparticles might cause harm by making their way through certain barriers within the human body. Reuters (9/15) | Health & Wellness | | | | - Potassium is linked to blood pressure improvement
 Researchers say increasing potassium intake could result in lower blood pressure, reducing heart disease risk by as much as 11%. Using potassium chloride as a replacement for sodium chloride could yield health benefits, and users would not sacrifice salty taste, they say. FoodNavigator (9/15) | GMA News | | | |
| International | | | |
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Coca-Cola's largest bottling plant in China is set to open in October in Luohe City. The company opened three facilities last year and two are under construction, as the company moves forward with plans to invest $2 billion over three years. 
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