 | September 24, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Goya reaches out to non-Latinos
While many food companies are working to attract the U.S.'s growing Latino population, Goya Foods, a traditionally Latino brand, has launched a campaign aimed at the general public. The campaign -- including print, online, radio and mobile ads -- shows non-Latino recipes made with Goya products. The New York Times (free registration) (9/23)         | Stop waiting for checks that are "in the mail."
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 - Farmers markets fight to protect brand
Supermarkets selling fruit and vegetables at their entrances have used "Farmers Market" in their marketing to consumers. Representatives of farmers markets in the Pacific Northwest are growing increasingly dismayed over recent moves, including one store's display of mangoes, which are not optimal for Washington's weather. The Wall Street Journal (9/24)  | In any industry, operational excellence revolves around key business outcomes including productivity, cost control, and quality of service. For retailers, all of these outcomes are highly, if not entirely, dependent on the quality of the workforce and how it is managed. Find out what challenges retailers are facing, and what a workforce management solution can do for your bottom line. |
 - Sara Lee adopts guidelines for marketing to children
Sara Lee has joined a Better Business Bureau initiative and is agreeing to guidelines for foods marketed to children younger than 12. For that age group, the company says it will market only food defined as healthful by the American Heart Association group and will restrict use of licensed characters in ads. Broadcasting & Cable (9/23)  | Find the sweet spot in your career
Writer, speaker and serial entrepreneur Jonathan Fields encourages you to go renegade and take back your career in his keynote address at the 100% online Career Summit 2010. Get access to Jonathan & 18 other career experts in this month long series. Sessions start 10/26 — Register now for 50% off. |
 - Fresh & Easy introduces children's food line
Fresh & Easy stores in the Southwest have launched a children's food line called fresh&easy Goodness, which promises healthier choices for easy-to-prepare meals and snacks. The products contain no artificial colors, flavors or preservatives and are free of trans fats and artificial sweeteners. Progressive Grocer (9/23)  | When the dotcom bubble burst in 2000, it took the Network Equipment Providers (NEPs) industry with it. Ten years later NEPs are experiencing resurgent growth and are finding themselves challenged by a new set of market conditions. This complimentary whitepaper explores how to survive these challenges and the next wave of consolidation among NEPs. |
| Science & Technology |  | | |  | Health & Wellness | | | | - U.S. has highest obesity rate among rich countries, report says
The U.S. ranked first in terms of obesity rates among the 33 richest countries in the world, according to a new report by the Organization for Economic Cooperation and Development. Unless industry, the public and the government work together to address the issue, three in four Americans will become overweight or obese by 2020, resulting in higher disease rates and health costs, the OECD said. USA TODAY (9/24) , Google/The Associated Press (9/23) | GMA News | | | | - What do Nestle Waters and Tesco Fresh & Easy have to say about sustainability?
The Sustainability Summit, Dec. 6 to 9, will feature not only retail, manufacturer and government leaders from Ahold, Publix, General Mills, Kraft, the EPA and the U.S. Department of Energy, but it will also give manufacturer and retail executives the opportunity to strengthen their grasp on a diverse portfolio of emerging issues with five separate session tracks. Don't miss this session from the Value Chain Collaboration Track featuring Tesco Fresh & Easy and Nestle Waters.
The Water Imperative: Blue is the New Green
Since 1950 our world population has doubled, but water use has tripled. This session will focus on what leading edge businesses are doing to address water issues -- from innovation to conservation and new technology. Speakers include:
- Steve Hagen, director, procurement, Tesco Fresh & Easy Neighborhood Market
- Dennis Nelson, president and CEO, Project WET
- Kevin Mathews, director health and environmental affairs, Nestle Waters North America
Learn more and register.
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