 | News about digital retail commerce |  | | |  | - Zara speeds up rollout of online outlets
Spanish apparel retailer Zara plans to add online stores in five additional countries by year's end, making the announcement a mere 20 days after launching its first six European sites. Building quickly on its early success, the chain plans to bring its online stores to Austria, Ireland, The Netherlands, Belgium and Luxembourg this year and expand to the U.S., Canada, South Korea and Japan in 2011. The Wall Street Journal/The Source blog (9/22)      - Study: Teenagers dominate in word-of-mouth
Teenagers are much more likely to share information about media, entertainment and technology by word-of-mouth than the general population, a study from Keller Fay Group reports. Nearly 80% of young people discussed media and entertainment over the course of a year, and nearly 70% discussed technology, the study found. Adweek (9/22)  | New! 2010 Research Report: The Importance of Social Sign-on
Streamlining checkout is a primary objective for online retailers, but what other benefits are both important and achievable? Hear from leading online retailers in this new report from Gigya and Edge Research.
Download the free research report now | - Best Buy-backed app aims to ease gadget buying
A new app dubbed Tecca was designed to make it easier for consumers to make gadget-buying decisions. Tecca, the first product to come from a digital development fund started by Best Buy last year, offers product reviews and specifications, gadget pictures and pricing information, all of which shoppers can access on their mobile devices while they're out shopping. GigaOm (9/21) - 2 ROI measures are key to Golfsmith's social media success
The results of each social media effort by retailer Golfsmith are measured using the same two criteria when the company's marketers decide whether the effort is worth continuing. The chain measures so-called "hard" and "soft" impacts for each campaign, evaluating direct results such as increases in sales and traffic, as well as less tangible outcomes including evidence that shows whether the effort has built brand awareness. Bazaarblog (9/22) - Report: Format and timing of online content affects consumer response
Facebook fans respond in larger numbers to pictures posted on brand pages than they do to video and text content, according to a new report from social media management company Vitrue. "An image like a coupon or photo provides the visual impact that bland text lacks, in terms of grabbing consumers' attention, without the time commitment required for loading, watching and perhaps sharing a video," explains Vitrue CEO Reggie Bradford. MediaPost Communications/Marketing Daily (9/21)  | |  | | | Turn Browsers into Buyers
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- EBay executive explains upcoming policy changes
Several upcoming changes in eBay policies including eliminating duplicate listings and filing dispute cases too early are aimed at increasing fairness for sellers, said Todd Lutwak, vice president of Seller Experience. Most of the new policies will be in place next month, despite an earlier commitment to give sellers 60 days to prepare for any major changes. AuctionBytes (9/22) - Online sellers seek alternatives to PayPal
PayPal's position as the main mechanism for sending money on the Internet has come up against claims by online sellers that its dispute-resolution policies are biased and that the company holds on to cash for too long. The concerns have led sellers to seek alternatives such as Amazon Payments and Google Checkout. PC World Business Center/Net Work blog (9/22) - Drugstore.com grows with new niche sites
Drugstore.com has been expanding by adding microsites that focus on specific niche areas of consumer health. The online merchant has added six new niche sites in the past 10 months, including SexualWellBeing.com and Allergysuperstore.com. InternetRetailer.com (9/22)  | ClearanceJobs recently published the 2010 Cleared Jobs Compensation Report. This year's report covers total compensation including salary, overtime, danger pay and bonuses, and is the most comprehensive survey of the defense industry. Make sure your security-cleared salary wages are in line with what cleared candidates are making these days. Get your free copy. |
| Shop.org Spotlight |  | | | - Bigger and better: Shop.org releases Annual Summit mobile app
Planning your agenda for Summit just got a whole lot easier. The Annual Summit mobile application, new for 2010, hosts the entire event program, logistical information on the EXPO hall, tasks and appointments functioning and a "ShowStream" that updates in real time from Twitter, the Shop.org blog and Facebook. Learn more. - Shop.org SmartStat: Sept. 23, 2010
 More than 180 exhibitors are participating in the 2010 Annual Summit next week in Dallas. Source: Shop.org - Halloween spending to bounce back to 2008 levels
Americans appear ready for a break from reality, even if they're not planning to break the bank doing it. According to a recent NRF survey conducted by BIGresearch, those celebrating Halloween will spend an average of $66 on the holiday this year, comparable to 2008. Total spending for the holiday is expected to reach $5.8 billion. The survey also found that the number of people who plan to dress in costume will be the highest in the survey's history. Read more.
| SmartQuote | | | |  | My sorrow, when she's here with me, thinks these dark days of autumn rain are beautiful as days can be; she loves the bare, the withered tree; she walks the sodden pasture lane."
--Robert Frost,
American poet  |
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