 | News about digital retail commerce |  |
- LivingSocial launches daily deal fundraiser for Japan relief
LivingSocial introduced a daily deal across all its networks to raise funds for Red Cross relief efforts in the wake of the earthquake and tsunami in Japan. The site will match each members' $5 donation, an effort that had raised more than $1 million by late Thursday. Mashable (3/18)        | Will traditional content providers become extinct?
Revolutionary connected consumer electronics are providing audiences with more easily accessible, free content than ever before. Check out the webinar "Monetizing Digital Content — The Rocky Road Ahead" to learn how traditional providers can re-invent themselves and lure these consumers back. | - Report: M-commerce, daily deals will fuel online retail growth
Online retail made a strong comeback after the recession, but e-commerce merchants are expected to see the double-digit annual growth of the past few years taper off between now and 2015, according to data from eMarketer. The rise in mobile commerce and daily deal sites such as Groupon will be two key drivers of online sales growth in the next five years, said analyst Jeffrey Grau. eMarketer (3/17) - E-commerce startup lets retailers reward customers for sharing
Startup Curebit offers online merchants a tool to boost business by allowing them to reward customers who make referrals via social media. Customers purchasing from a participating site will see a Curebit referral offer at checkout; if they share their purchases with friends who later buy something through the link, the initial customer will receive a discount, deal or cash reward. Yahoo!/Mashable (3/17)  | A Strategic Overview for Multi-Channel Retailers
E-commerce growth has significantly impacted the retail industry. Mail and phone orders will continue to exist, but are increasingly ceding ground to e-commerce. Download this white paper to learn more about the retail trends and strategies needed to thrive in the retail industry. |
 - Effective e-mail marketing is all about relevant content
People will read your e-mails when they see relevant content and stop reading when they don't, a simple fact that can make it tricky to execute effective campaigns, experts say. Determining what's relevant to your prospective customers can involve trial-and-error at first, says Jamie Pritscher, CEO of e-commerce company That's Caring, who shares some tips on getting it right. Daily Herald (Chicago) (3/16) - How changes at Google affected one small company
Technical manual retailer The Motor Bookstore saw its Google traffic fall 38.5% overnight last month after the search engine revamped its algorithms to try to weed out less-relevant results. This case study explores how the company, whose site contains plenty of original content but much that's pulled from the manuals every competitor sells, might make changes to help boost its position back up the list. Practical eCommerce (3/17) - Google considers lowering domain-name rankings: Google isn't done tweaking its algorithms, and changes in the works this year may include a downgrade of domain names that contain more than one keyword, possibly in favor of branded websites. Several experts weigh in on what the changes might mean to marketers' SEO efforts. Search Engine Watch Blog (3/16)
 | Mobile Shopper Insights for 2011
Adobe Scene7's just-released report, Mobile Commerce Survey: Mobile Shopper Insights for 2011 can help you chart a course for building relevant and optimal mobile experiences, backed by actionable insights on mobile shopping behavior and preferences. Download your free report today! |
 - Bing adds feature that lets users shop by price
A tweak to Microsoft's Bing search engine now lets online shoppers search for products based on price, a move that puts more pressure on merchants to improve their product feeds, one expert says. The site uses software designed to determine the most important words in a query to provide the most relevant results. InternetRetailer.com (3/17)  | Smoother operations, motivated employees, and successful expansion! NCOF is the ONLY event that delivers the newest solutions, innovative strategies, and answers to your most challenging O&F questions. You'll gain expert knowledge and techniques to immediately implement in your company. Register today at www.ncof.com with Keycode OFSB. |
| Legislative & Regulatory |  | | | | Shop.org Spotlight | | | | - NRF: The 2010 year in review
Now available for viewing, NRF has released a digital (and interactive) copy of its 2010 Annual Report. A look inside the 2010 edition showcases NRF's new strategic plan, including a renewed focus on advocacy, communications and education. The report also delves into NRF's work within varied retail communities such as e-commerce, marketing, loss prevention, information technology, sustainability, supply chain and more. View the Annual Report. - Shop.org SmartStat: March 18, 2011
 More than one third of retailers surveyed deemed affiliate and loyalty programs "very cost effective" for the 2010 holiday season. Source: Shop.org 2010 eHoliday survey. - Lowe's, Nike and Bath & Body Works are hiring
Shop.org offers a job board for people looking for positions in e-commerce. Recent postings include an affiliate marketing manager at Lowe's, a business development manager at Nike, and an online marketing director at Bath & Body Works Direct. Shop.org member companies are invited to post jobs for free. Visit the job board.
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