ConAgra campaign targets childhood hunger

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March 4, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Heinz to buy 80% of Brazilian food company Heinz confirmed it intends to acquire 80% of Quero Alimentos, a food company in Brazil with annual revenue of $325 million. "The Quero brand is a natural fit with the global capabilities of Heinz and gives us a scalable growth platform in Brazil," said William Johnson, chairman of Heinz. The Wall Street Journal/Dow Jones Newswires (3/3) ConAgra campaign targets childhood hunger ConAgra Foods and Feeding America are partnering on a campaign called "Child Hunger Ends Here" that includes a March 19 report on NBC and meal donations when customers purchase ConAgra brands and enter codes online. The goal is to donate 2.5 million meals to Feeding America through May. Packaging Digest (3/3) P&G adds products to its Crest 3D White collection Procter & Gamble added 2-hour Express Whitestrips and Advanced Vivid Enamel Renewal toothpaste to its Crest 3D White line. The strips fit better and have more whitening ingredient, and the toothpaste removes as much as 90% of surface stains, according to the company. Drug Store News (3/3) Other News Campbell COO to take reins while CEO has surgery, recovers The Wall Street Journal/Dow Jones Newswires (3/3) To become a top-performing distributor, you must: • Achieve 98% inventory accuracy. • Reach 95% on-time and complete shipment rates. • Maintain 12-hour order-to-shipment cycle times. • Achieve 13% cycle-time reductions from ERP use. Distributors, how do you stack up against top performers? View the Aberdeen webcast to find out.   Trends    Fed didn't trigger skyrocketing food prices, Bernanke says Federal Reserve Chairman Ben Bernanke denied that liquidity injected into the U.S. economy by the central bank is behind soaring food prices worldwide. Growing demand for food and other commodities by emerging markets is driving the cost of food to an all-time high, Bernanke said. The United Nations said its Food Price Index is at a 21-year high. The Christian Science Monitor (3/3), The New York Times (free registration)/Greenwire (3/3), The Hindu Business Line (India)/Press Trust of India (3/3) You're Up To Date On Industry News, But What About Life Insurance? Did you know that MetLife Life Insurance premiums can be as low as $12 per month for $250,000 of coverage? Or, as low as $18 per month for $500,000 of coverage. Stay on top of very affordable rates with America's #1 Life Insurer – MetLife. Request a Free, No-Obligation Life Insurance Quote Now   Advertising & Marketing  Coca-Cola targets teens with major music effort Coca-Cola is launching a campaign called Coca-Cola Music, aimed at teens, in 100 markets including China and India. The company is partnering with U.K. band One Night Only and singer-songwriter Taio Cruz, and hosting an event called 24hr Session, with the band Maroon 5 in a London recording studio for 24 hours, interacting with fans as they create an original song. Advertising Age (tiered subscription model) (3/3) Unilever taps former Coca-Cola exec for global marketing Marc Mathieu has been hired by Unilever as its No. 2 global marketing executive. Mathieu most recently helmed BeDo, a strategic marketing consultancy in Atlanta, and was a marketer with Coca-Cola, credited with launching Coke Zero and the "Coke Side of Life" branding platform. Advertising Age (tiered subscription model) (3/3)   Retail Spotlight  Photo contest is part of Whole Foods' baby campaign Whole Foods Market is focusing on baby food and products for March with a campaign called "Be Good to Your Whole Baby." The campaign includes a contest encouraging parents to submit photos of babies eating their first food and in-store lectures about getting babies off to a healthy start. Progressive Grocer (3/3)   Sponsored Content    Small Business Week in Review Jason Del Rey Apple Joins the Small Business Movement Scott Roen 6 Social Media Decisions You Need to Make Now Lena West Flexible Work Works, Even for Hourly Employees Tom Harnish Top 7 Ways to Save Time on Twitter Leyl Master Black   Science & Technology  GMA researchers develop acid test for juices An analytical chemist and a biochemist at GMA have developed a method for testing if fruit juices have been adulterated by detecting the organic acids that are characteristic for specific juices. For example, pomegranate juice should have low levels of tartaric acid; higher levels would indicate it is not pure. Chemical & Engineering News (3/3)   Health & Wellness  Benefits of sneaking in veggies Study participants ate fewer calories and consumed more fiber and nutrients when pureed vegetables were secretly added to their food. Those eating meals that contained steamed and pureed cauliflower, squash or carrots cut as many as 360 calories a day. Reuters (3/3)     GMA News  GMA: The trusted source for scientific and regulatory training Over the next several months, GMA is offering a full slate of education opportunities in the form of webinars and in-person workshops, including the recently announced webinar series on the FDA Food Safety Modernization Act, starting on March 30. Here are just a few of the upcoming training events. FSMA Webinar Series: Building Blocks of an Effective Food Safety Plan webinar: March 30 Food Labeling Workshop April 5 to 7, Washington, D.C. Food Microbiology Testing Workshop April 14 and 15, Washington, D.C. Supplier Benchmarking: Does Your Supplier Make the Grade? webinar: April 15 Science Forum May 18 to 20, Arlington, VA Learn more about GMA -> Home  |  Join GMA  |  Public Policy  |  Industry Affairs  |  Publications  |  Events   Government & Food Safety  USDA allots $5.5M to encourage healthier meals in schools The Department of Agriculture has announced $5.5 million in grants to encourage school districts to participate in the HealthierUS School Challenge, a national effort to fight childhood obesity by getting schools to serve nutritious meals to students. State agencies can receive grants of as much as $50,000 to increase the number of participating schools. CNN/The 1600 Report blog (3/2) Manager Research & Development ConAgra Foods Omaha, NE Project Leader - Capital Engineering ConAgra Foods Menomonie, WI Quality Manager Unilever US - MO - Jefferson City Manager Contract Manufacturing, Operations ConAgra Foods Omaha, NE Plant Manager Richelieu Foods, Inc. Grundy Center, IA Medical Officer Team Lead Food and Drug Administration College Park, MD Food Law Lawyer Cargill, Inc. Wayzata, MN V. P. of Sales & Marketing $50MM+ Distributor/Processor of Fresh Fruit San Joaquin Valley, CA   SmartQuote  Exceptions are not always the proof of the old rule; they can also be the harbinger of a new one." --Marie von Ebner-Eschenbach, Austrian writer     This SmartBrief was created for cpgbrokers.data@blogger.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Celia Rothschild (202) 470-1159   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Breaking News Industry Home Readers' Choice Press Releases Search Archive Who's Hiring? 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