Pork industry to replace "Other White Meat" slogan

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/cOtHCaiGapBYsidECidagdCicNgUeW

March 3, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Wrigley's Pawlowski wraps up key points on packaging Speaking at the Pack Expo Thought Leaders Press Event, Rocco Pawlowski of Wrigley said on-pack branding helps "reduce consumer frustration," and that packaging must consistently reinforce the brand message. Looking ahead, he said consumers will seek custom packages, as well as ones that demonstrate environmental and social responsibility. Packaging World online (3/2) Honest Tea's Goldman: "We can step it up a notch" Seth Goldman, co-founder of Honest Tea, said the company can "step it up a notch" now that it is owned by Coca-Cola. New products will include CocoaNova, made with cocoa beans, and stevia-sweetened lemonade. The Atlanta Journal-Constitution (3/2) Despite Coke acquisition, Honest Tea to keep campaigns: Seth Goldman, who will remain at the helm of Honest Tea after it is acquired by Coca-Cola, said the brand will continue its marketing approach, which includes sampling events that generate media and social media attention. He said traditional media campaigns may make sense when the company is larger, but "we never had the comprehensive distribution needed to support big, traditional media campaigns, and our 'guerilla' approach has been very effective." MediaPost Communications/Marketing Daily (3/2) Pork sector will make slogan "Other White Meat" a side dish The pork industry plans to unveil a campaign Friday that will replace its popular slogan, "Pork -- the Other White Meat," which has been used since 1987. The marketing push will focus on branded items, and the old slogan will be used mostly in educational material about pork's nutrition. The Wall Street Journal (3/3) To become a top-performing distributor, you must: • Achieve 98% inventory accuracy. • Reach 95% on-time and complete shipment rates. • Maintain 12-hour order-to-shipment cycle times. • Achieve 13% cycle-time reductions from ERP use. Distributors, how do you stack up against top performers? View the Aberdeen webcast to find out.   Trends    Earnings reports are expected to reflect cost concerns H.J. Heinz, Del Monte Foods and Kroger are releasing earnings today that likely highlight the challenge of higher commodity prices. Though Heinz's profit margin is expected to beat expectations, organic-sales growth is expected to be 2%, not 3% to 4%, as analysts predicted. The company, like others, is looking to emerging markets for growth. The Wall Street Journal (3/3) Other News Pop-Tarts deconstructed Los Angeles Times (3/2) White paper: Improve the Agility of Demand-Driven Supply Networks With consumer companies being squeezed on margins due to spiraling costs of ingredients, materials, and energy, achieving operational excellence is ever more critical. There's an opportunity to discover the full potential of supply chain cost reductions, which can be achieved by balancing material inventory with demand and production capacity.   Advertising & Marketing    Reckitt taps Iris for North American digital account Iris, New York, has won the rights to digital duties for Reckitt Benckiser in North America. The account covers digital marketing and social-networking campaigns for 23 brands including Air Wick, Durex, Lysol and Resolve. Iris currently oversees Reckitt's European digital efforts. Advertising Age (tiered subscription model) (3/2) 'The Plastic Packaging Market Outlook in Food and Drinks' tracks recent innovations and new product developments in the global plastic packaging market for food/drinks. It includes market dynamics, drivers, resistors and trends in the plastic packaging market for food/drinks. Request sample pages!   Retail Spotlight    BI-LO introduces color-coded shelf tags with nutrition data BI-LO is launching a nutrition-guidance system with color-coded shelf tags indicating whether products meet certain criteria, including gluten free, organic or good source of calcium. The system was developed by Monica Amburn, a registered dietitian with the chain. Progressive Grocer (3/2) Health care reform got you down? Learn more from UnitedHealthcare on how the federal changes to medical benefits will affect you and your employees. This comprehensive guide highlights incentives for enrollment and a timeline of important dates and deadlines. Don't let them pass you by—Learn more here!   Sponsored Content    10 Artists Explain How They Became Art Entrepreneurs Thursday Bram Lessons from the Rise and Fall of MySpace Rieva Lesonsky Protect Your Business and Your Family from Yourself Mike Periu The 11 Leadership Styles You Must Avoid Mike Michalowicz What Key Performance Indicators Should You Track? JOHN JOYCE   Health & Wellness  Coconut oil's reputation gets a nutritional rehabilitation Scientists and vegans are helping rehabilitate the nutritional reputation of coconut oil, which has been viewed as unhealthy because of its high levels of saturated fat. Researchers say virgin coconut oil is not as bad as the partially hydrogenated version used in early testing, and vegans like the sweet oil for baking. The New York Times (free registration) (3/1) The Buzz(CORPORATE ANNOUNCEMENTS) Ready-to-Use Product Information for Mobile Marketing Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.    GMA News  GMA blog offers analysis on critical industry issues The GMA public policy blog, Across the Aisle, features engaging and informative posts on important policy issues. Check out some of the latest posts: Legal Scholar Unlocks Agenda of "Keys" Critics House Rejects E15 and Ethanol Infrastructure Another "Perfect Storm?" Learn more about GMA -> Home  |  Join GMA  |  Public Policy  |  Industry Affairs  |  Publications  |  Events   Government & Food Safety  Imports a focus of food safety reform Under the new Food Safety Modernization Act, "the critical issue is to ensure importers ensure their suppliers have the systems in place to ensure safe food," said an FDA official. GMA is working with suppliers around the world. "Yes, government has a role to play, but we also have a significant role to play as the private sector," said GMA President Pamela Bailey said. FoodNavigator (3/2) Project Leader - Capital Engineering ConAgra Foods Menomonie, WI Quality Manager Unilever US - MO - Jefferson City Manager Contract Manufacturing, Operations ConAgra Foods Omaha, NE Plant Manager Richelieu Foods, Inc. Grundy Center, IA Medical Officer Team Lead Food and Drug Administration College Park, MD Food Law Lawyer Cargill, Inc. Wayzata, MN V. P. of Sales & Marketing $50MM+ Distributor/Processor of Fresh Fruit San Joaquin Valley, CA   SmartQuote  Oratory is the power of beating down your adversary's arguments, and putting better in their place." --Samuel Johnson, British author     This SmartBrief was created for cpgbrokers.data@blogger.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Celia Rothschild (202) 470-1159   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Breaking News Industry Home Readers' Choice Press Releases Search Archive Who's Hiring? Grab our News Widget Get this RSS Feed Publish your Press Release       Recent GMA SmartBrief Issues: Wednesday, March 02, 2011 Tuesday, March 01, 2011 Monday, February 28, 2011 Friday, February 25, 2011 Thursday, February 24, 2011     Lead Editor:  Rebecca Pollack Scherr       Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2011 SmartBrief, Inc.® Legal Information