  | News about digital retail commerce |  |
 | What retailers can teach etailers
They are two different worlds, but etail can still learn a lot from retail. Learn 4 key mistakes that make etailers lose out big on sales, and the solutions that even a corner store retailer knows by heart. Ensure your online store really is open for business! No registration required: watch the video now! | - Report: U.S. merchants favor mobile sites, Europeans like apps
Online retailers in the U.S. and Europe are adopting differing mobile strategies, with U.S. merchants favoring mobile-optimized websites, while their European counterparts prefer to leverage smartphone applications, according to new research. "U.S. retailers are banking on the familiarity consumers have with the retailers' traditional sites, rather than the new experience of an app, as a bridge to mobile web conversions," said Tom Nawara of research firm Acquity Group. InternetRetailer.com (3/10)        | A Strategic Overview for Multi-Channel Retailers
E-commerce growth has significantly impacted the retail industry. Mail and phone orders will continue to exist, but are increasingly ceding ground to e-commerce. Download this white paper to learn more about the retail trends and strategies needed to thrive in the retail industry. |
 | New Media & Technology |  | | | - Retailers and the rise of F-commerce
Facebook and its role in retail was a hot topic at NRF's Innovate 2011 conference this week, as presenters shared their thoughts on why F-commerce, or Facebook-commerce, may be retail's new frontier. Target, Wal-Mart and Best Buy now sell gift cards loaded with Facebook credits, and brick-and-mortar merchants including Wet Seal and Steve Madden are seeing success with social strategies aimed at increasing customer engagement. Investor's Business Daily (3/10) - E-book lending grows in popularity
New sites such as BookLending.com and Lendle.me that allow consumers to borrow and lend eBooks for Amazon's Kindle and Barnes & Noble's Nook have been growing in popularity in recent months. Some publishers worry the ability to borrow e-books could have a detrimental effect on sales, but lending sites say they have the potential to increase e-book sales after borrowers discover a new author or series. The Wall Street Journal (3/11) - Brands go back to school to get social-marketing help
Sprint Nextel, Mattel and Levi Strauss are among the brands sponsoring university-level social-marketing classes in exchange for their products and brands being used as case studies and class assignments. The students get a useful line on their résumé, while the companies get access to an eager cadre of young buzz-builders, Katherine Rosman writes. The Wall Street Journal (3/9) - Bluefly debuts social gaming with a focus on fashion
Online fashion retailer Bluefly has partnered with Badgeville to add a social gaming component to its site. Users earn points and badges for watching videos, writing product reviews and other behaviors, which will eventually translate into tangible rewards including early access to new collections and discounts on fashions. Yahoo!/Mashable (3/10) - BiteHunter aims to be a one-stop search site for dining deals
BiteHunter has launched a service that aims to locate every dining deal offered online and serve them up to users searching for meal bargains in their area. The New York-based startup searches social sites such as Twitter and Facebook, restaurant websites and other places eateries list their deals, and also promises to show which restaurants are generating the most social media buzz. VentureBeat (3/9) - Kate Spade revamps site to include more editorial content
The upgraded Kate Spade website now aims to be half commerce and half content, with an increased selection of editorial content that includes a behind-the-scenes look at the brand and news on company projects and new ad campaigns. "We're hoping it connects people better to the brand and in turn will help business organically," said digital marketing manager Cecilia Liu. Women's Wear Daily (subscription required) (3/10)  | Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper. |
| Interactive Advertising | | | | - Ad integration across media is making progress
Despite current difficulties in making adjustments, the growing emphasis on digital media will soon lead to a time when consumers see little difference between ad campaigns in different media. "Two years from now, don't expect distinctions between traditional and digital," John Wren, president and CEO of Omnicom Group, said at Transformation 2011. MediaPost Communications/MediaDailyNews (3/10) | Shop.org Spotlight | | | | - February brings more good news for nation's retailers
Improvements in the U.S. economy bolstered retailer's February sales, reflecting improved consumer sentiment as it relates to spending. According to the National Retail Federation, retail industry sales (which exclude automobiles, gas stations, and restaurants) for February rose 0.6% seasonally adjusted from January and 4.2% unadjusted year-over-year. Read more. - Shop.org SmartStat: March 11, 2011
 Almost twice as many consumers found retail websites via blogs during the 2010 holiday season versus 2009. Source: Shop.org 2010 eHoliday survey - Will Facebook credits be the first true global currency?
 Facebook may not be a stunningly successful direct sales channel today, but according to Jay Feitlinger of StringCan Interactive, we're on the cusp of something big. Using campaign examples from Cold Stone Creamery and American Express, Feitlinger shares his views on how Facebook credits can grow real world retail - and how F-commerce could impact the global retail economy. Watch the video.
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American actress and comedienne  |
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