  | News about digital retail commerce |  |
- Drugstore.com acquisition will speed up Walgreen's online growth
 At first glance it might seem that $429 million is a hefty price for Walgreen to pay to acquire Drugstore.com, but the move makes sense from a competitive aspect, writes John Jannarone. Acquiring the online drugstore that already sells 60,000 products and boasts nearly 4 million monthly visitors is faster than trying to build a similar store in-house, at a time when large rivals including Amazon are rapidly ramping up their sales of non-media offerings. The Wall Street Journal/Heard on the Street (3/25)        | A Personal Touch Makes All The Difference
Your customers are individuals, not segments or lists. Treat them that way, and they will reward you generously. Learn how easy it is to get started with email personalization.
Join our webinar here! | - What to expect from Facebook Deals
Facebook's Deals service is expected to go live soon. Company insiders say it's going to focus on offers for activities users can do together, rather than solitary activities or products. The company may accept payment for the offers via Facebook Credits, a company spokeswoman said. All Things Digital/Network Effect blog (3/24)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 - 3 tips for creating original website content
Loading websites with unique content has become even more important lately, as Google strives to improve search results by weeding out sites that are largely filled with reposted and repackaged content. This article offer advice on creating original content, including writing about your products from an insider's perspective, increasing your use of video and encouraging customers to contribute product reviews. Practical eCommerce (3/24) - Google's Nexus S phones can become payment terminals
A new application from Charge Anywhere allows owners of Nexus S phones to process MasterCard PayPass and Visa Blink payments remotely using NFC technology that's built into the phones. The service, currently available for large customers and soon to be released for all, costs users $9.99 per month. CNET/Android Atlas blog (3/24)  | "How to Become an Authentic Speaker"
For many managers, public speaking is an essential but gut-clenching responsibility. In this Harvard Business Review article, communications coach Nick Morgan offers advice for overcoming stiff, stilted presentations. Improve audience response with this concise article. Order a print copy or PDF download. |
  | A Strategic Overview for Multi-Channel Retailers
E-commerce growth has significantly impacted the retail industry. Mail and phone orders will continue to exist, but are increasingly ceding ground to e-commerce. Download this white paper to learn more about the retail trends and strategies needed to thrive in the retail industry. |
| Interactive Advertising |  | | | - EU case could alter buying of keywords by rival marketers
Marketers in Europe may have not have complete freedom in using rivals' trademarks as search keywords, according to an opinion in a pending lawsuit by an adviser to the highest EU court. The recommendation comes from an advocate general of the European Court of Justice, which is the venue for a lawsuit filed by flower delivery firm Interflora against British retail chain Marks & Spencer, which also delivers flowers. The opinion could lead Google clients to "reconsider how extensively they want to use a competitor's mark as an AdWord," said Kirsten Gilbert, a partner at Marks & Clerk Solicitors in London. The New York Times (free registration) (3/24) | Shop.org Spotlight | | | | - Guy Kawasaki shares tips for "enchanting" your customers
As the former "chief evangelist" at Apple, author Guy Kawasaki knows a thing or two about customer enchantment. Kawasaki says, "When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight." In a keynote address at NRF's INNOVATE conference this month, Kawasaki shared four tips for preparing and launching an engagement campaign that will change customers' hearts, minds and actions. Read more. - Shop.org SmartStat: March 25, 2011
 Online retail and food sales are projected to make up 12% of total U.S. consumer sales by 2012. Source: NRF's Retail Industry Indicators.  | - Shop.org now accepting white paper submissions
Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members can submit original materials to share with others in the industry. Learn more. |
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