| News about digital retail commerce |  |
- Consumers may be suffering from daily deal fatigue
Traffic is slowing at Groupon and other daily deal and flash-sale sites after two years of high double-digit sales increases, a sign that may point to consumers having reached their saturation point with the inundation of daily deal e-mails. Daily deals may be "kind of like social networking," said Larry Joseloff, a vice president of Shop.org. "At one point everyone was trying to build a social network, but there can be some overkill. A normal individual is not willing to be part of 10 networks." CNNMoney.com (3/23)       - Small businesses get wise to the sneaky snares of the daily deal: After many small businesses learned the hard way about the disadvantages of daily-deal sites like Groupon, many are altering how they structure offers and negotiating better revenue splits with the coupon companies. As the number of companies offering deals explodes, business owners are also finding that sometimes the best results come from smaller sites. The Wall Street Journal (3/24)
 | Join our "Convergent Commerce Webinar" — Learn how to have customers embracing your brand and buying — on your website, on social networks, in your catalogs, in stores or on their mobile devices. Peter Sheldon, from independent research firm; and Jeff Max, CEO, Venda discuss agile commerce and this decade's new tools to sell across multiple channels. | - Sophisticated counterfeiters compete with brands for online customers
Brand marketers are fighting against counterfeiters using increasingly sophisticated methods to trick online fans into buying their fakes, according to the results of a recent analysis of five major sports brands. The study found more than 1,300 sites selling questionable versions of sports apparel that attracted about 56 million annual visitors and sold an estimated 800,000 potentially counterfeit products. ClickZ/SES Magazine (3/23)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - Firms wage war over money generated by smartphone payments
Credit card companies, mobile phone carriers, digital payment networks and tech firms are engaged in a pitched battle to determine how the billions of dollars that are generated when consumers use their smartphones as credit cards are allocated. "It all comes down to who gets paid and who makes money," said Drew Sievers of mobile payment software provider mFoundry. "You have banks competing with carriers competing with Apple and Google, and it's pretty much a goat rodeo until someone sorts it out." The New York Times (free registration) (3/23)  | Smoother operations, motivated employees, and successful expansion! NCOF is the ONLY event that delivers the newest solutions, innovative strategies, and answers to your most challenging O&F questions. You'll gain expert knowledge and techniques to immediately implement in your company. Register today at www.ncof.com with Keycode OFSB. |
 - EBay Extras provides supermarket coupons
A new feature on eBay allows users to download and print grocery coupons that can be redeemed at brick-and-mortar supermarkets and drugstores. EBay Extras also lets consumers request free samples and access money-saving tips. AuctionBytes (3/23)  | Create a winning social-media strategy
Relying on luck and good intentions when developing your social-media approach can leave you with disparate, ineffective initiatives. Get the data you need to formulate a savvy social-media strategy that produces measurable results. Check out SmartBrief's State of Social Media for Business. |
| Interactive Advertising |  | | | - Facebook delves into user chatter for ads
A current conversation on Facebook that mentions pizza and beer may be targeted for a coupon or other appeal from pizza chains and brewers under an experiment that targets 1% of the social network's users. The real-time ad experiment expands and makes more timely Facebook's targeted ads that draw on wall posts and status updates on the site. Advertising Age (tiered subscription model) (3/23), ClickZ (3/23) | Shop.org Spotlight | | | |  | - Study: 3 of 4 consumer avoid registering for new online accounts
Considering required sign-in for online transactions? You may want to read a newly released white paper by Janrain on consumer perception of online registration. The research found that while 3 out of 4 consumers take steps to avoid creating new accounts, two-thirds would prefer using their existing social sign-in (SSI) versus a separate sign-in. These pro-SSI consumers turn out to be valuable customers, indicating that they not only spend more now, but also would be more likely to return to and buy at a sign that automatically recognizes them. Read more. |
- Shop.org SmartStat: March, 24, 2011
 Three-quarters of retailers plan to increase their consumer insight and data gathering initiatives in 2011, up from 65% in 2010. Source: Retail Horizons 2011. - Retail's "state of the industry" report available now
For nine years, NRF and KPMG have produced the retail industry's most authoritative source for benchmarks and trends, based on an annual survey of hundreds of retail executives. The 2011 report, "Retail Horizons: Benchmarks for 2010, Forecasts for 2011," is now available for purchase and covers topics such as store and field operations, e-commerce, supply chain management, merchandising, marketing and advertising, customer insight and human capital. Learn more.
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