 | March 15, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Will Honest Tea stay honest as a Coca-Cola brand?
 Honest Tea founder and CEO Seth Goldman talks about how he intends to retain the brand's authenticity, via guerrilla tactics, events and sampling, despite being acquired by Coca-Cola. Goldman will still own part of the company, which is now part of Coke's Venturing and Emerging Brands unit. The latter is meant to foster a climate for acquisitions to stay independent. Advertising Age (tiered subscription model) (3/14)        - PepsiCo sees SXSW as the "the Davos of digital"
PepsiCo, now in its third year as sponsor of the South by Southwest Interactive conference in Austin, Texas, this year offered live streaming of discussions and other content for those not at the event. PepsiCo is also debuting two projects from its PepsiCo10 entrepreneur program: a Super Shopper digital game and BreakoutBand, which lets users create beats. MediaPost Communications/Marketing Daily (3/14) - Hershey loses a deal, finds its momentum
Hershey was derided by analysts after it failed to prevent Kraft's purchase of Cadbury, with some even saying the charitable trust that controls the board would remove CEO David West. "Everyone said, Hershey has got to do this or they're dead," said a person who was involved in the negotiations. "And the answer is, they didn't do it, they shouldn't have done it, and they're better than fine." The Wall Street Journal (3/15)  | Three Trends Causing Paradigm Shifts in Online Retail
The growth of ecommerce is accelerating as consumers become more comfortable and confident transacting online. In this whitepaper you will learn about the three major trends re-shaping online retail.
• Video as a way to enhance the shopping experience
• Mobile as a channel for expanding marketing reach
• Personalization informed by advanced analytics |
 - Makers of organics are urged to brand the term
Alex Bogusky, founder of FearLess Revolution, urged an audience at Natural Products Expo West to get together and brand the term "organic," much as the milk industry worked together on the "Got Milk?" campaign. He said makers of organic products have not taken a leadership position on defining the term. Reuters/Matter Network (3/14) - World Bank official sees "new chapter on food security"
Ngozi Okonjo-Iweala, a managing director at the World Bank, said rising food prices have "opened a new chapter on food security," adding, "Even if it gets better for a while, uncertainty has been built into the picture, and I don't think it is going to go away." Rising demand worldwide has caught up with productivity, experts say, making supplies vulnerable. The Washington Post (3/14)  | To become a top-performing distributor, you must:
• Achieve 98% inventory accuracy.
• Reach 95% on-time and complete shipment rates.
• Maintain 12-hour order-to-shipment cycle times.
• Achieve 13% cycle-time reductions from ERP use.
Distributors, how do you stack up against top performers? View the Aberdeen webcast to find out. | | Advertising & Marketing |  | | | - Basketball fanatics vote with their cups
Kangaroo Express convenience stores in North Carolina have launched a March Madness-themed promotion for its Bean Street coffee brand tied to the strong rivalry among fans of Duke University, North Carolina State University and the University of North Carolina. Customers can tally a point for their school by buying coffee in a cup with their school's logo. The school with the highest points on April 1 will receive a $20,000 donation to a charity of its choice. The contest results are being tracked via a microsite and promoted with banner ads, QR codes and on social media. The New York Times (free registration) (3/14) - Leveraging mommy-blogger buzz
Many marketers exploring social media are seeking to work their way into the online postings and conversations of mothers to recommend their products and services. Mothers who blog or use Twitter and Facebook can become highly effective "ambassadors of brands," according to 360i's Sarah Hofstetter. The New York Times (free registration) (3/14)  | Business Gold Rewards Card® from American Express OPEN has unlimited Membership Rewards® points potential:
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  - Hy-Vee adds checkouts with healthy snacks
A Hy-Vee in Albert Lea, Minn., added checkout lanes called Blue Zones, with healthy snacks instead of candy and gum. The lanes stock items including granola bars, string cheese and dried fruit, and Hy-Vee dietitian Amy Pleimling said sales of those items have increased 42% since the lanes opened. Albert Lea Tribune (Minn.) (3/14)  | Keep business cards and notes together — Everyone has experienced the frustration of returning from a meeting, trade show,
or event with a pocketful of random business cards and mismatched scribbled notes. The Contact Keeper family of products solves that problem and will keep you organized and productive.
Visit contactkeeper.com to learn more. |
| Science & Technology | | | | - Britain joins chorus against EU crop plan
British officials have joined those from Germany, France and Spain in speaking out against a European Union plan to allow each country to make its own decision on whether to allow genetically modified crops. Reuters (3/14) | Health & Wellness | | | | - Omega-3 might lower risk of age-related vision loss
Women with the highest intake of DHA- and/or EPA-rich food were as much as 38% less likely to develop age-related macular degeneration compared with those who ate the least amount of such food, according to a study published in Archives of Ophthalmology. Harvard University researchers said a significant portion of the lower risk can be attributed to a diet high in canned tuna and dark-meat fish. U.S. News & World Report/HealthDay News (3/14), Reuters (3/14) | GMA News | | | | - 3-day GMA workshop on food labeling
GMA's staff experts will teach food company personnel the food labeling skills they need, whether they are responsible for labeling compliance, food product marketing or product development.
Hands-on instruction goes beyond the theoretical and uses actual labels and packages to explain and illustrate key points.
Space is limited for this popular workshop, which historically sells out. Register today to secure your seat!
| International | | | | - Panic buying empties stores shelves in Japan
 Even in areas not devastated by last week's earthquake and tsunami, shoppers in Japan are buying just about everything they can find on store shelves. Instant-noodle maker Nissin Foods donated a million items including its Cup Noodles for disaster relief. "The situation is hysterical," said Tomonao Matsuo, a company spokesman. "People feel safer just by buying Cup Noodles." ABC News/The Associated Press (3/15)  | |  | | | | | | Senior Food Labeling Spec | ConAgra Foods | Naperville, IL | | Manager Research & Development | ConAgra Foods | Omaha, NE | | Project Leader - Capital Engineering | ConAgra Foods | Menomonie, WI | | Manager Contract Manufacturing, Operations | ConAgra Foods | Omaha, NE | | Plant Manager | Richelieu Foods, Inc. | Grundy Center, IA | | Medical Officer Team Lead | Food and Drug Administration | College Park, MD | | Food Law Lawyer | Cargill, Inc. | Wayzata, MN | | V. P. of Sales & Marketing | $50MM+ Distributor/Processor of Fresh Fruit | San Joaquin Valley, CA | | | |  | |  |
| SmartQuote | | | |  | The reason for so much bad science is not that talent is rare, not at all; what is rare is character."
--Sigmund Freud,
Austrian founder of psychoanalysis  |
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