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  | News about digital retail commerce |  |
- Facebook daily-deals service may challenge Groupon
Facebook plans to launch a daily-deals service in several cities in an experiment that could put pressure on independent services such as Groupon and LivingSocial. Local businesses will be recruited for the effort, and Facebook users will be encouraged to share the deals offered on their pages. The move follows Facebook's recent agreement with Warner Bros. to offer film rentals. Bloomberg (3/14)        | New Retail 2.0 eBook: Make Money, Hand Over Flash
Are competitors employing retail concepts like Private Sales, to improve customer loyalty and generate rapid revenue growth? Learn how you can transform your business for today's multi-channel buyers with a FREE eBook, "Retail 2.0: Private Sales." Don't hesitate. Innovate. Download Your eBook Now | - Tech firms face issues from Japan quake
The price of semiconductors increased as much as 6.8% today as the global tech market felt its first effects from last week's earthquake in Japan. Analysts are anticipating that rolling blackouts and a general disruption of the supply chain will lead to "phenomenal price swings and large near-term shortages" of DRAM and NAND flash memory -- 40% of which is supplied by Japan. "Suppliers are likely to encounter difficulties in getting raw materials supplied and distributed and shipping products out. This is likely to cause some disruption in semiconductor supplies from Japan during the next two weeks," research firm IHS iSuppli said. The Wall Street Journal/Dow Jones Newswires (3/14), Reuters (3/14), CRN.com (3/11) - Hearst sees e-commerce as an alternative revenue stream
Last year Hearst Magazines inked a deal between Net-a-Porter and Harper's Bazaar, and now the company is seeking more opportunities to use e-commerce as an alternative revenue stream. But first, a little fine-tuning need to be done. "Because e-commerce comes in so many different flavors, there are so many structures to choose from, it's more complicated than simply putting a price icon on a page," said John Loughlin of Hearst Magazines. PaidContent.org: The Economics of Content (3/10) - Of a Kind e-commerce retailer buys into "affinity commerce"
Claire Mazur and Erica Cerulo want to make e-commerce more personally rewarding for shoppers. The Brooklynites have bought into the "affinity commerce" philosophy by adding in-depth details about special products and their passionate makers at the fast-growing e-commerce site, Of a Kind. Affinity commerce involves catering to a consumer's desire to buy goods accompanied by narratives that spell out how those goods were developed. Los Angeles Times (3/13)  | Three Trends Causing Paradigm Shifts in Online Retail
The growth of ecommerce is accelerating as consumers become more comfortable and confident transacting online. In this whitepaper you will learn about the three major trends re-shaping online retail.
• Video as a way to enhance the shopping experience
• Mobile as a channel for expanding marketing reach
• Personalization informed by advanced analytics |
 - When to invest in making your e-commerce site multilingual
 Going international with your retail website is a great way to expand the borders on business growth. However, retailers must know the cultures and language nuances before pulling the switch and going global, said Christian Arno, the founder of Lingo24.com, a global translation and localization firm. With a little homework, the payoff can prove worthwhile. Practical eCommerce (3/10)  | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Katespade.com lets shoppers shop or play online
The new katespade.com website lets readers shop or play -- with both opportunities carving out pretty much the same amount of Web space. The site allows consumers to shop the latest Kate Spade collection, or read online content related to the books, film, philanthropy and theater topics typically covered by fashion magazines or style sections. The eclectic mix is part of a growing e-commerce trend: seemingly unrelated content coexisting on the same site. The Washington Post/Arts Beat (3/11) - HSN sets up shop with Kraft Foods
Shopping-centric cable network HSN has debuted a content and commerce collaboration with Kraft Foods, the channel's first with a major packaged-goods company. One aspect of the deal will have the Kraft Store at kraftfoods.com, beginning Tuesday, being "powered by HSN." Multichannel News (3/13) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Google to launch exchange for video ads
Google is launching a pilot video ad exchange program for its YouTube site and those owned by other publishers. The video ad service, which will be similar to exchanges for display ads, faces competition from similar offerings by Adap.tv, Brightroll and smaller rivals. The Wall Street Journal (3/11) | Shop.org Spotlight | | | | - HauteLook shares keys to customized multichannel consumer experience
Similar to many flash sale groups, it all starts with an e-mail that leads to a site visit. But HauteLook has upped the ante by providing an easy, consistent social engagement that is likely to turn those site visits into a mobile app download, Facebook "like" or YouTube video view. HauteLook Senior Vice President of Marketing Greg Bettinelli shares how the company is increasing brand loyalty and sales through engagement on each channel level. Read more. - Shop.org SmartStat: March 14, 2011
 Fewer than one in ten consumers consulted online wish lists or gift registries as part of their online holiday shopping. Source: Shop.org 2010 eHoliday survey. - NRF and KPMG explore lessons learned from the global financial crisis
Learn about the strategies retailers across the globe have implemented in the face of a down economy. Together with KPMG, NRF has published the ninth annual state of the industry report -- Retail Horizons -- and will provide a detailed overview of the findings at a webinar on Friday. Sign up now to learn how the industry is recovering and how to position your own company for success. Learn more.
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