 | News about digital retail commerce |  |
- EBay to heat up Amazon rivalry with $2.4 billion GSI acquisition
EBay plans to acquire e-commerce service company GSI Commerce in a deal valued at $2.4 billion, a move that marks the online auction site's aggressive push into Amazon's territory. GSI and Amazon both offer retailers the order-management, fulfillment and shipping services they need for their online retail stores. Philadelphia-based GSI's client list boasts more than 180 high-profile retailers and brands including Aeropostale, Timberland and Zales. The Wall Street Journal (3/29), Bloomberg (3/29), The Wall Street Journal (3/29)        | Shoutlet is enterprise social media management software for Facebook: moderation, DIY custom tab design, team workflow, and more. Plus Twitter and YouTube management, Social CRM, and widgets shareable to 100+ social sites.
Read more about Shoutlet. | - Training is a key element of mobile app success, says Pizza Hut CIO
Mobile applications are a fast-growing must-have marketing tool for large chains, but companies must take care not to overlook the need for proper training for employees, said Pizza Hut CIO Baron Concors. "We found many customers walking into restaurants, asking our personnel how to use the iPhone app. That can get lost in the mix," he said. StorefrontBacktalk (3/28) - Social media tools can build loyalty, Tasti D-Lite exec says
Marketers need to start incorporating social media techniques into their campaigns, says Tasti D-Lite Chief Marketing Officer Bill Zinke. Social media allows brands to convert shoppers from occasional purchasers to habitual consumers by building relationships with them, Zinke says. "Literally every day there are new opportunities and new ways to integrate social media into what you're doing, which touches more people than in the old days of just blasting out messages on TV or radio or outdoor," he says. Advertising Age (tiered subscription model) (3/28) - Online purchasing becomes more popular in Europe
 A report from Deutsche Card Services, a payment processor based in Germany, said that women make 58.9% of purchases at online retailers in Europe. However, men are more likely than women to use a credit card to pay for their online purchases and men spend more. "Overall, online purchasing and payment has become more of an everyday occurrence for customers, who use the Internet more and more for buying household goods," said Jens Mahlke of Deutsche Card Services. InternetRetailer.com (3/28)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 - Kudos creates charity-based daily deal site
Kudos Community plans to launch its own version of a daily deal site this week, aimed at giving merchants an opportunity to connect with prospective customers and contribute to 1.2 million charitable causes. Members pick three charities when they sign up, and the causes receive donations each time the user receives a daily deal offer from a participating business. MediaPost Communications/Online Media Daily (3/29) - AmEx launches a mobile payment service
American Express has launched Serve, an online and mobile payment service that allows users to send money to other customers using smartphones as well as pay for purchases online and at brick-and-mortar stores. Serve accounts are prepaid electronic wallets that can be linked to checking accounts, credit cards or debit cards, and the service could challenge competitors Visa and PayPal. Bloomberg (3/28)  | Smoother operations, motivated employees, and successful expansion! NCOF is the ONLY event that delivers the newest solutions, innovative strategies, and answers to your most challenging O&F questions. You'll gain expert knowledge and techniques to immediately implement in your company. Register today at www.ncof.com with Keycode OFSB. |
 - Ousted Twitter co-founder returns to the fold
Twitter co-founder and former CEO Jack Dorsey has returned to the company as its product chief, two years after being asked to resign amid reported disagreements with fellow co-founder Evan Williams, who stepped down as CEO last fall but remains an adviser to the 5-year-old social site. The Wall Street Journal (3/28)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
| Shop.org Spotlight |  | | |  | - How direct-to-consumer manufacturers are changing online retail
More and more product companies are not only developing and delivering products to retailers, but becoming retailers themselves. As manufacturers begin to sell online, should traditional retailers view them as competition or marketing partners? In tomorrow's Shop.org webinar, Resource Interactive CSO Anne Marie Thomas and PUMA Director of E-commerce Tom Davis will explore this new dynamic. Register or learn more. |
- Shop.org SmartStat: March 29, 2011
 44% of retailers will make offering customer-specific product recommendations a priority over the next 18 months, up from 32% last year. Source: Retail Horizons 2011.
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