 | News about digital retail commerce |  |
- HauteLook launches members-only shoe sale site
HauteLook, a flash fashion seller, is branching out into shoes with the launch of SoleSociety.com, a members-only selling site focused on footwear. Members receive personalized shoe recommendations as well as a new pair of shoes each month priced at $49.95. InternetRetailer.com (3/7)        | Drive sales by adding mobile to your retail communications and marketing campaigns using SMS. Common Short Code (CSC) based text messaging campaigns deliver great results. Download this whitepaper to see how SMS is helping retailers disseminate calls-to-action quickly and to a wider base of population, driving traffic and increasing revenue. | - China's growing middle class heads online to shop
Consumers in China spent $82 billion on online purchases last year, a 95% increase over 2009. While online sales represent just 10% of total retail sales in China, consumers in major markets are increasingly using brick-and-mortar malls as showrooms for the goods they'll buy later online. Additionally, as housing costs in big cities rise, more younger consumers are moving to more rural areas where online shopping is often the only option. BBC (3/7) - Online fashion sites use social media to redefine e-commerce
Fashion merchants have rapidly adapted to the changing world of e-commerce, and the success of sites such as Net-a-Porter and Gilt Groupe have spawned a growing group of new players. Successful online fashion sellers are ones that have responded to consumers' growing demand for personalization, social sharing and purchases that feel special. Mashable (3/7)  | Stop Being Ripped-off Twice
Fraud is the #1 reason for chargebacks for card-not-present merchants. If your ecommerce site is experiencing high chargeback rates or if your organization is in an Excessive Chargeback Program with Visa or MasterCard, Kount can help...fast. Get your chargebacks under control in 60 days or less, or it's FREE. Click here | | New Media & Technology |  | | |   - How Lands' End's CIO engineered a move to the cloud
Lands' End Chief Information Officer Steve Cretney faced skepticism and resistance from his team and his bosses when he first pitched the benefits of moving to a cloud-based e-commerce system as part of its ambitious international expansion plan. The turning point came during a 45-minute walk, during which Cretney pulled out all the stops to win support from the company's president. InformationWeek (3/7) - Europe's Privalia acquires Germany's Dress for Less
Private online sales club Privalia has acquired German online fashion retailer Dress for Less, in a move aimed at expanding Privalia's reach beyond Spain, Italy, Mexico and Brazil. The deal also brings $123.4 million in new equity financing from a group that includes General Atlantic and Highland Capital Partners. TechCrunch (3/7) - What's behind Google's Hollywood hiring spree?
Google has hired two high-profile movie studio executives from Paramount since December, including the recent addition of Alex Carloss, digital distribution vice president at Paramount, for a spot at YouTube. While the exact plan behind the hiring spree is not yet clear, the moves are believed to be part of a larger strategy that has propelled the search provider into the ranks of content carrier, alongside Netflix and Time Warner Cable. ZDNet (3/7) 
| Interactive Advertising | | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Google Commerce Search helps shoppers find the right product on your retail site with this fast, hosted search solution. Learn more.
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Former Apple Fellow shares retail innovation do's, don'ts and do-it-now's
As the former chief evangelist of Apple, Guy Kawasaki knows a thing or two about retail innovation and how to spur an organization to action. In a recent Q-and-A on Retail's BIG Blog, Kawasaki shares his views on what great innovators have in common, tips for bringing that inspiration into an organization and three things that will kill it. Read more. - Shop.org SmartStat: March 8, 2011
 Just one in ten consumers consulted shipping deadlines calendars as part of their online holiday shopping in 2010. Source: Shop.org 2010 eHoliday survey - State of Retailing Online survey extended
Part one of Shop.org's State of Retailing Online survey, which focuses on social, mobile and marketing, launched in February and we're looking for retailer participation. Companies that participate in this year's survey receive a copy of the final report for free. The deadline to participate has been extended to Friday. Learn more.
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