 | News about digital retail commerce |  |
- Amazon will exclusively launch trailer for "Water for Elephants"
Movie studio 20th Century Fox awarded Amazon an exclusive right to stream a movie trailer for "Water for Elephants" for a full day before it's available on other sites. The studio hopes the movie will appeal to younger viewers and fans of the best-seller by Sara Gruen. Variety (subscription required) (3/2)        | New Retail 2.0 eBook: Make Money, Hand Over Flash
Are competitors employing retail concepts like Private Sales, to improve customer loyalty and generate rapid revenue growth? Learn how you can transform your business for today's multi-channel buyers with a FREE eBook, "Retail 2.0: Private Sales." Don't hesitate. Innovate. Download Your eBook Now | - U.S. report says China's Baidu and Taobao support pirated goods
The Office of the U.S. Trade Representative referred to Chinese search site Baidu and online retailer Taobao as "notorious markets" in a new report, for allegedly supporting the sellers of pirated and counterfeit goods. The U.S. and China are engaged in ongoing efforts to fight piracy and counterfeiting, with China recently launching a campaign to crackdown on producers and distributors of bootleg DVDs and software. Network World/IDG News Service (3/1)  | Stop Being Ripped-off Twice
Fraud is the #1 reason for chargebacks for card-not-present merchants. If your ecommerce site is experiencing high chargeback rates or if your organization is in an Excessive Chargeback Program with Visa or MasterCard, Kount can help...fast. Get your chargebacks under control in 60 days or less, or it's FREE. Click here | - Marketers assess iPad 2's potential
Apple unveiled its iPad 2 tablet this week. The device features dual cameras, more processing power and a TV hookup. The new features could encourage more mobile marketing applications, including augmented reality tools. However, the tablet's size is likely to keep it from being a game changer in the magazine and retail spaces, one marketer comments. Advertising Age (tiered subscription model) (3/2) - Coupons.com executive sees potential in mobile payments
Technologies such as near-field communications will offer consumers a new way to get deals on their purchases in stores, Coupons.com Chief Technology Officer Steve Horowitz predicts. He envisions a location-based system that will offer shoppers automatic savings on items purchased and paid for with their mobile phones. The setup will become feasible as more retailers and consumers adopt NFC technology, he says. MediaPost Communications/Online Media Daily (3/3)  | Develop an Information Agenda for your retail company. The IBM Information Agenda Guide for Retail outlines a practical, proven approach for turning a client's Information On Demand vision and strategy into reality. Download the complimentary guide and learn how information management solutions help companies establish and leverage trusted information to optimize business performance. |
 | Companies in the News |  | | | - Why Groupon built a big call center in downtown Chicago
Social-commerce giant Groupon is only two years old, but it already has a global workforce of about 5,000 -- and 20% of those are working in the firm's customer-service division. So far, managers have resisted the urge to cut costs by offshoring its call centers, saying that it's more important to have workers who understand and believe in the company's culture. "Maybe having a 1,000-person call center in downtown Chicago is not smart," says departmental chief Joe Harrow. "We haven't done the math yet. When we do, we'll ask how we can make this economical without costing us our culture." Advertising Age (tiered subscription model) (3/1) - AT&T details plan to jump into daily deals
AT&T plans to launch a Groupon-like daily deal service through its YP.com online directory in the next few months, aiming to capitalize on a growing trend. The wireless carrier hopes its substantial network of local salespeople and advertisers will give it a leg up against a fast-growing field of competitors ranging from pure-play daily deal sites, such as Groupon and LivingSocial, to industry-specific sites such as Yelp and Travelzoo that recently have expanded to include group-buying. Total Telecom Magazine (U.K.)/Dow Jones Newswires (3/2) - Wal-Mart courts California affiliates
Wal-Mart Stores said its website would welcome California affiliates from Amazon and Overstock.com, after a similar decision by Barnes & Noble last month. The moves come after Amazon said it will drop approximately 10,000 California affiliates if lawmakers approve a bill to require online retailers to collect sales tax on in-state purchases. The Wall Street Journal/Digits blog (3/2)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
What retailers can teach etailers
They are two different worlds, but etail can still learn a lot from retail. Learn 4 key mistakes that make etailers lose out big on sales, and the solutions that even a corner store retailer knows by heart. Ensure your online store really is open for business! No registration required: watch the video now!
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Interactive Advertising | | | | - How video can drive mobile retail sales
Video is a key to the future of mobile advertising, presenting a compelling appeal for consumers to interact with a brand and, increasingly, taking advantage of the larger screens afforded by tablet devices. "One of the best ways to influence a purchase decision is through sight, sound and motion," said Michael Hirshoren, vice president of sales at Rhythm NewMedia. MobileCommerceDaily.com (3/2) | Shop.org Spotlight | | | | - NRF: The 2010 year in review
Now available for viewing, NRF has released a digital (and interactive) copy of its 2010 Annual Report. A look inside the 2010 edition showcases NRF's new strategic plan, including a renewed focus on advocacy, communications and education. The report also delves into NRF's work within varied retail communities such as e-commerce, marketing, loss prevention, information technology, sustainability, supply chain and more. View the Annual Report. - Venture capitalists make predictions for the digital marketplace
In a panel comprised of the world's leading authorities on identifying and assessing retail technology trends, venture capitalists from Benchmark Capital, Norwest Venture Partners and Kleiner Perkins Caufield & Byers will examine the current economic conditions and the impact on the digital marketplace. This keynote session at INNOVATE, which is March 8 to 10 in San Francisco, will also explore specific opportunities for the digital space. Learn more.
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