 | News about digital retail commerce |  |
- How women drive e-commerce
Women make up the majorities on social networking and e-commerce sites, and the time and money they spend on these sites considerably exceeds those figures for men. Even on social-gaming sites, thought to be a preserve of men, women predominate. In all, the presence of women represents a lot of buying power, and a new crop of commercial sites is targeting them. TechCrunch (3/20)        | Increase Conversions and Channel Savings with ClearSaleing
Recently, Forrester Consulting examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advertising analytics and attribution management technology. Download the study to see the full analysis. | - Survey: Half of heavy users have made a purchase via mobile
About half of heavy mobile users have made purchases using their devices during the past six months, and 82% use their mobile devices to connect to retail sites, according to a new survey from ROI Research. The survey also revealed that 84% of respondents who use mobile search look for local retailer information, and 63% use mobile search to do their homework before making a purchase in a brick-and-mortar store or from a catalog. InternetRetailer.com (3/22) - PayPal projects growth in mobile payments
Payments via mobile devices are surging, according to PayPal, which projects its own business will top $2 billion this year and expand to $7.5 billion in 2013. Last year, industrywide, e-commerce in North America totaled about $170 billion, said PayPal Mobile Director of Product Management Fabio Sisinni, "but physical commerce influenced by online was more than $1 trillion, and more of that is being driven through mobile." MobileCommerceDaily.com (3/22)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 - The crowded world of mobile apps
Developers of mobile applications are trying different tactics to stand out from rivals. Microsoft, for its Bing app, has offered users access to music apps and a special version of the "Angry Birds" game to drive up its numbers among free iPhone apps. Others are offering free virtual money to inspire more downloads, and boost their chart position, so they will become one of the recommended apps in Google and Apple's stores. The Wall Street Journal (3/23) - Celebrity tweets may not be so sweet
Celebrities who tweet may not be the best paid endorsement for brands, advises Duncan Watts, principal research scientist at Yahoo! Brands. The most effective tweets are the ones that go viral, and viral qualities are hard to capture, Watts says. A better plan would tap a range of "ordinary influencers" who can systematically use Twitter to promote a brand. ClickZ (3/22) - Does "like-gating" create brand loyalty?
Brands that require users to "like" them before accessing Facebook content or promotions are setting themselves up for a fall, writes Ekaterina Walter. Studies show that users ditch brands once they've gotten what they came for, with average post-promotion drop-off rates hitting 50%. "[T]hose promotions don't work. ... [Y]ou are diluting your fans and depreciating the value of your community," Walter writes. MarketingProfs (free registration) (3/22) - How to use social media to cut employee coupon abuse
 Restaurant consultant Arlina Allen came up with a social media solution for clients concerned that workers are printing out extra coupons to redeem for extra cash. Allen now encourages clients to launch their coupon promotions through Facebook and Twitter and require consumers to post or retweet messages to redeem the promotional offers. The posts and tweets give managers and owners a method for matching coupon redemptions with online messages. SmartBrief/SmartBlog on Restaurants (3/22)  | Turning Online Shopper Uncertainty into a New Source of Sales and Profits. Eliminating consumer uncertainty is a challenge for all online merchants. The question is, how can you address shoppers' concerns and increase sales and profits in the process? Download the buySAFE white paper to learn more NOW! |
 | Companies in the News |  | | | - Play.com blames data breach on marketing firm
U.K. online retailer Play.com notified customers that an apparent data breach at a marketing firm led to malware-laden spam sent under users' e-mail addresses over the weekend. In a message to customers, Play.com said the problem is fixed and that the firm, Silverpop, did not have access to customers' credit card data or other personal information beyond e-mail addresses. The Register (U.K.) (3/22)  
| Shop.org Spotlight | | | | - Registration open for Shop.org's Merchandising Workshop
Join online merchandising professionals in California this July for one of Shop.org's most popular events -- the Online Merchandising Workshop. Attendees are sure to take home enlightening tactics and best practices to enhance current merchandising efforts. The workshop will be held July 11-13 at Loews Coronado Bay in San Diego. Learn more. - Shop.org SmartStat: March 23, 2011
 Almost 80% of retailers say they use Twitter, up from 61% in 2010. Source: Retail Horizons 2011. - Sears, Zappos and Microsoft are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include a senior manager for merchandising finance at Sears, a mobile applications engineer at Zappos, and a director of outbound marketing at Microsoft. Shop.org member companies are invited to post jobs for free. Visit the jobs board.
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