Utz celebrates 90 years with 90-cent promotion

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March 29, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Anheuser invests in craft beer with Goose Island purchase Anheuser-Busch InBev is acquiring Chicago craft brewer Goose Island for $38.8 million as part of a larger effort to increase craft-beer offerings. "We really needed to step up our efforts in the high end," said Dave Peacock, president of Anheuser's U.S. unit, which also plans to increase ad spending for specialty beer, including Shock Top wheat ale, Stella Artois and Landshark Lager. The Wall Street Journal (3/29), USA TODAY/The Associated Press (3/28) Anheuser-Busch to have a Busch-free board: Anheuser-Busch InBev will operate without any members of the Busch family when August Busch IV steps down as director in April. Busch, 46, who was CEO of Anheuser-Busch Cos. in 2008 when it was acquired by InBev NV, is not seeking re-election "for personal and health reasons." The Wall Street Journal (3/28) Silk issues 10-day challenge WhiteWave brand Silk has launched the "Silk for Milk 10 Challenge," urging consumers to switch from dairy milk to Silk for 10 days, featuring a TV spot showing a Wisconsin family making the switch. "The idea behind the copy was to show that if dairy lovers could like Silk, then so will the whole family," said WhiteWave marketing director Jennifer Hartley. "The TV commercial was filmed so that the participating family did not know it would be a commercial, and the ad is their authentic reaction." MediaPost Communications/Marketing Daily (3/28), DMNews (3/28) Coca-Cola expands Hewlett-Packard deal in Latin America Coca-Cola in Latin America has signed a five-year, $100 million contract with Hewlett-Packard for technology services. Under the deal, which expands a 2000 arrangement, Hewlett-Packard will create a single data center in Mexico and deliver workplace services for laptop and desktop computers throughout the region. American City Business Journals/Albany, N.Y. (3/28) Other News Utz marks 90 years with 90-cent potato chip bags WHP-TV (Harrisburg, Pa.) (3/28) Are you keeping up with the changing world of employee health care? Get The Basics of Employee Health Care for Small Business: A Guide to Creating a Company Benefit Plan, and find out what you need to know today. There's no obligation. Click to download a FREE whitepaper.   Trends    Food makers promote benefits of smaller packages To keep retail prices stable, food makers are reducing the amount sold per package, sometimes touting the smaller package as better for the environment or having other advantages. Kraft Foods, for example, said its Fresh Stacks package, which contains fewer crackers, is more portable and keeps food fresher. The New York Times (tiered subscription model) (3/28) Food prices could drop as U.S. farmers plant more acres U.S. farmers are expected to plant 91.839 million acres of corn this spring, up from 88.192 million a year ago, and the increased yields could lead to lower food prices. However, analysts are not convinced that the extra acreage is available. Reuters (3/28) 'The Plastic Packaging Market Outlook in Food and Drinks' tracks recent innovations and new product developments in the global plastic packaging market for food/drinks. It includes market dynamics, drivers, resistors and trends in the plastic packaging market for food/drinks. Request sample pages!   Advertising & Marketing    Consumers value total experience, a brand survey shows In the Brand Keys Customer Loyalty Engagement Index, consumers defined brand value "not through the narrow lens of price but in terms of the total experience that consumers have when they interact with a given brand," said Robert Passikoff, Brand Keys founder and president. Brands with high rankings this year include Schering-Plough HealthCare Products' Claritin, General Mills' Cheerios, Kellogg's Frosted Flakes, and Procter & Gamble's Pampers and Tide. Progressive Grocer (3/28) Snapple teams with "Amazing Race" The Snapple brand is being integrated into the CBS show "The Amazing Race," with Snapple featured in a recent episode that showed contestants traveling between China and India. The episode also gave rise to a new limited-edition Snapple flavor Papaya Mango Tea. MediaPost Communications/Marketing Daily (3/28) Make MetLife Part of Your Family's Strategy for Success. Safeguard your family's future with quality life insurance from MetLife. Find rates as low as $12 per month for $250,000 of coverage, or $18 per month for $500,000 of coverage. Set your family's future up for success with America's #1 Life Insurer - MetLife. Request a Free, No-Obligation Quote.   Retail Spotlight  Giant Food mobile app contains weekly deals and loyalty info Giant Food introduced a free mobile application for Apple iPhone and Google Android devices that lets users access coupons from its weekly circular. The app also allows customers to place Peapod orders for home delivery. Additionally, it accesses and contributes to loyalty-card information. American City Business Journals/Washington, D.C. (3/28)   Sponsored Content    Break Through Growth Barriers With Ease Katie Morell Top 5 Facebook Marketing Mistakes Small Businesses Make Leyl Master Black Before You Can Multiply You Must First Learn To Divide Stephen Shapiro Stretch Your Resources Through Alliances Jim Blasingame 5 Reasons Fitness Franchises Keep Growing Joel Libava   Science & Technology  Transparent packaging material keeps oxygen out Jaime Grunlan developed food-packaging material that he described as "truly the most oxygen-impermeable film in existence." It uses nanoscale clay mixed with polymers to create a transparent film that can be layered onto packaging. Gizmodo Australia (3/29)   Health & Wellness  Omega-3s lower diabetes risk in Eskimos, study finds Obese Alaskan Eskimos with the highest blood levels of omega-3 fatty acids had significantly fewer markers of type 2 diabetes compared with counterparts who had low levels of omega-3s, according to a study conducted by the Fred Hutchinson Cancer Research Center. "It appeared that high intakes of omega-3-rich seafood protected Eskimos from some of the harmful effects of obesity," lead researcher Zeina Makhoul said. EndocrineWeb.com (3/28)   GMA News  GMA training and education offerings -- FSMA webinars, labeling workshops and more GMA is your go-to resource for trusted, affordable and convenient training and continuing education, offering expert-led workshops and webinars on critical food safety and health topics. Here are just a few of the upcoming training events. FSMA Webinar Series: Building Blocks of an Effective Food Safety Plan webinar: Wednesday Food Labeling Workshop: April 5 to 7, Washington, D.C. Supplier Benchmarking: Does Your Supplier Make the Grade? webinar: April 15 Science Forum: May 18 to 20, Arlington, Va. Learn more about GMA -> Home  |  Join GMA  |  Public Policy  |  Industry Affairs  |  Publications  |  Events Director Quality ConAgra Foods Omaha, NE Regulatory Affairs Specialist Pinnacle Food Corp Cherry Hill, NJ Production Manager Confidential Sacramento, CA Retail Operations Manager McCormick & Co., Inc. Scottsdale, AZ Senior Food Labeling Spec ConAgra Foods Naperville, IL Manager Research & Development ConAgra Foods Omaha, NE   SmartQuote  When a man points a finger at someone else, he should remember that four of his fingers are pointing at himself." --Louis Nizer, American lawyer     This SmartBrief was created for cpgbrokers.data@blogger.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Celia Rothschild (202) 470-1159   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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