 | October 5, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Jamba-Nestle partnership to yield new energy-drink line
Jamba Juice and Nestle have announced that they are working on renewing their partnership that would introduce a new line of ready-to-drink energy beverages in 2011. Other opportunities -- aimed to extend the Jamba brand -- are in the works. Reuters (10/5)        - Truvia ads tout guilt reduction
Cargill has launched ads for its Truvia sweetener showing women agonizing over fattening sweets before solving the problem with stevia-based Truvia. Previous ads took an educational approach in introducing Truvia to the public, but the new campaign appeals to emotion by showing "moments and things that women do when they make these trade-offs," said a Cargill official. Brandweek (10/4) - Frito-Lay to try again on SunChips bag
The biodegradable but noisy SunChips bags introduced by Frito-Lay a year and a half ago are being discontinued for five of the six varieties. The chips will be packaged in their previous, nonrecyclable bags while Frito-Lay works on a version that is environmentally friendly as well as quiet. USA TODAY (10/5)  | 80% of Our Spending On Point-Of-Purchase Displays Isn't Effective. Coca-Cola announced this finding as it highlighted novel approaches to improve returns, grounded in partnering with retailers to run in-market tests. Read more about how leading CPG's are leveraging Test & Learn™ to improve the profitability of a number of marketing issues. Download the white paper. | - Launches and marketing move in a natural direction
Product launches including Simply Heinz Tomato Ketchup and Pepsi Throwback highlight a trend of introducing foods with natural ingredients that are inexpensive. The Healthy Choice line from ConAgra, which used to emphasize its low calories, now markets the frozen meals as "all natural" and touts their whole grains and protein. The Palm Beach Post (Fla.) (10/4) - Tech companies and farms converge to track food from field to table
Dole Food Co. and some other large agribusiness players have been working with tech companies to create new food-tracking systems that use specialized software to track produce from its cultivation in the field to the time the final product is purchased at the grocery store. The systems are emerging in reaction to public outrage over recent food recalls, and are designed to stop potentially contaminated products from reaching the food supply. Los Angeles Times (10/3)  | Access 20 career experts — for a bargain price
Just one hour with a top career coach can cost $300. The Career Summit 2010 gives you access to 20 of the leading recruiters, coaches, columnists and experts for one low price. Take control of your future and find satisfaction in your career. Discount ends 10/10 — register today! |
 - Kraft launches comic video series
Kraft Foods has launched an online video series starring comedian mom Anita Renfroe that integrates 14 brands but focuses more on comedy than on product integration, said a Kraft executive. The series, called "You Gotta LOL," will show 18 videos, each about two minutes long, and direct viewers to YouGottaLOL.com. Brandweek (10/4)  | Unleashing the Next Wave of Innovation in Electronics: In many industries electronics fuel innovations. They enable the creation of a new class of smarter products that are instrumented, interconnected, and intelligent. With these innovations come many challenges. Download this webcast from IBM and learn how to address these complex challenges throughout the product development lifecycle. |
  | ClearanceJobs recently published the 2010 Cleared Jobs Compensation Report. This year's report covers total compensation including salary, overtime, danger pay and bonuses, and is the most comprehensive survey of the defense industry. Make sure your security-cleared salary wages are in line with what cleared candidates are making these days. Get your free copy. |
| Science & Technology |  | | | - Surimi could get boost from starches
Newly developed starches have the potential to improve the functional value and texture of surimi seafood products, researchers say. They tested five starches, and found the most benefit at concentrations of 6% or less, but said further research is needed to maximize the benefits of each starch type. FoodNavigator (10/4) | Health & Wellness | | | | - Study explains how carbonated drinks cause tingling
Researchers say carbonated drinks trigger the same nasal pain sensors as horseradish or mustard. "We have all felt that noxious tingling sensation when soda goes down your throat too fast," said the senior author of the study. "What we did not know was which cells and which molecules within those cells are responsible for the painful sensation we experience when we drink a carbonated soda." HealthDay News (10/4)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| GMA News | | | | - Leveraging Social Media for Consumer Loyalty and Innovation: Only at Shopper Momentum 2010
GMA's Shopper Momentum Conference, Nov. 8 to 10 in Naples, Fla., will not only feature retail leaders from Kroger, Winn-Dixie and Delhaize on the main stage, but it will also give manufacturer and retail executives the opportunity to strengthen their grasp on the emerging issues impacting the industry and consumers with small, intimate breakout sessions like these:
Escaping the Marketers' Dilemmas: Innovative Alignment of Operating Model Solutions to Navigate the New Marketing Landscape
Geoff Jackson, Director, Integrated Shopper Marketing, Campbell Soup Co.
Gil Krakowsky, Principal, A.T. Kearney
Simpler Shelves: The Great Debate
Chris Shaw, Senior Manager, Client Business Planning, H.J. Heinz Co.
Stuart Taylor, Practice Lead, Assortment and Advanced Solutions, The Nielsen Co.
Leveraging Social Media for Consumer Loyalty and Internal Innovation
Bryce Ruiz, President and Co-CEO, Ruiz Foods
Bart Steiner, CEO and Founder, Bulbstorm
Visit www.shoppermomentum.com to register NOW at a discounted early bird rate and to secure your seat at this can't-miss industry forum!
| Government & Food Safety | | | | - Much is still undecided in food safety bill
The food safety bill, which may be headed for a Senate vote, is still open to amendments, including one to ban the use of bisphenol-A in infant formula containers and baby bottles. GMA opposes the proposed BPA ban and has said it may withdraw support of the bill if it is included. FoodSafetyNews.com (10/5)
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