  | News about digital retail commerce |  | | |  | - French Connection launches "YouTique"
U.K.-based apparel retailer French Connection has created a YouTube boutique -- dubbed the "YouTique" -- featuring videos of stylist Louise Roe offering advice and an outfit for designated occasions from a casual night out to a day in the office. At the end, a model wears the outfit as clickable buttons allow the viewer to go directly to the page with more product information and the option to buy. FastCompany.com (10/4)       | |  | | | New Analyst Report: "What Every Exec Needs To Know About The Future of eCommerce Technology."
This new analyst report, compliments of Demandware, highlights trends in this transformative time of commerce. Consumers continue to demand more of retailers. Does your technology allow you to keep up with consumer expectations — today and tomorrow? Download this free report today. | |  |  ADVERTISEMENT | |  |
- Brands walk a fine line between community and commerce
Brands launching social commerce efforts will do well to remember the "social" part of the equation and observe the additional responsibilities of being part of an online community while staying focused on making sales. Social buyers require more personalized and immediate answers to their questions, don't respond to hard-sell tactics and expect their social contacts to contribute to the community's conversation. MarketingVOX (10/4)  | New! 2010 Research Report: The Importance of Social Sign-on
Streamlining checkout is a primary objective for online retailers, but what other benefits are both important and achievable? Hear from leading online retailers in this new report from Gigya and Edge Research.
Download the free research report now | - How to use social content to boost holiday sales
Merchants are likely to be more focused than ever this holiday season on spreading their messages via social networks, which means paying special attention to how social channels might work best in the quest for seasonal sales, writes Bazaarvoice Chief Marketing Officer Sam Decker. Persuading customers to contribute reviews and answer questions from others and using existing contacts to win more fans are likely to be key drivers this season. ClickZ (10/5)  | Introducing SearchManager from American Express Open.
SearchManager is a new online solution that manages all of your major search marketing campaigns in one place. Try it free for 30 days. To get started, visit searchmanager.com. |
 - Barnes & Noble launches its self-publishing platform
Barnes & Noble said this week that it has gone live with Pubit, its platform that allows self-published authors and independent publishing houses to sell digital versions of their works on the bookstore's websites. The platform competes with Amazon's Digital Text Platform and Sony's Reader Store. CNET/Crave blog (10/4) - Source: Amazon reaches deal to purchase BuyVip
Amazon.com reportedly is planning to acquire BuyVip, a Spanish online retailer that offers overstock items from companies such as Louis Vuitton and Dolce & Gabbana at discount, for about €70 million, a source says. BuyVip acts as a broker between consumers and fashion brands but doesn't actually buy the stock. The Wall Street Journal (10/5) - Amazon.com becomes the second online iPad seller
Apple's iPad went on sale at Amazon.com this week, making the website the only one other than Apple's own to sell the tablet, which is widely regarded as Kindle's main competitor. Although Amazon bashes the competing device in an ad campaign, it also has created a Kindle iPad app. Additionally, selling iPads online gives the retailer another opportunity to boost e-book sales. Yahoo!/Mashable (10/4)  | CrazyonDigital increases average daily orders 150%
"We believe Amazon is taking the customer buying experience to the next level of unification, and as our sales numbers show, customers love it!" Sanjay Singh, Owner and President CrazyOnDigital.com
Read more about how Fulfillment by Amazon delivers for CrazyonDigital. |
| Interactive Advertising |  | | | - Research shows user likes, dislikes for online ads
Users not only view ads "as part of online life," they see them as "valued" if they are "relevant" to their interests, according to a study by Data & Management Counsel presented at an Advertising Week session. The study found 67% of users valued targeted ads, while significant majorities approved of banners with photos and text ads that arise in search. Much less popular were "takeover ads," pop-ups and in-video spots. RealTimeAdvertisingWeek.com (9/29) | Shop.org Spotlight | | | | - Could your company be more likable on Facebook?
During the final keynote session at Shop.org's Annual Summit last week, executives from Facebook and Groupon, along with Norwest Venture Partners' Josh Goldman, discussed the power of a Facebook "like." Pure play retailers aren't performing at the same level on Facebook as multichannel companies, they said, and most retailers have an opportunity to create more powerful connections with their customers through the social network. Read more. - Shop.org SmartStat: Oct. 5, 2010
 Almost two out of 10 retailers surveyed have established a distribution center outside their home country. Source: The State of Retailing Online report - Give us 15 minutes. Win an iPad.
Survey collection for Retail Horizons, NRF's most illustrious industry benchmarking report, is officially under way. Retail department heads, take 15 minutes to complete your section of the survey by Oct. 15 and be automatically entered to win an iPad. Retailers who complete the report will also receive a customized company report with key metrics to compare their company against the industry standard. Learn more.
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