| January 10, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  |  |  | Key Steps Business Owners Should Know About Successful International Payments. This American Express® guide helps you streamline FX payments. Includes FX payment provider profile, how to simplify payments, and insightful FAQ. |
 | | | Sales Strategies | | | |  | - Sales success takes more than a team of top-notch players
Sales forces sometimes fall short of quotas even if you've filled your team with all the right people, writes Donal Daly. "Typically this means that you've got the right caliber of professionals on the team, but they are being hamstrung by lack of process, methodology, and tools," he explains. Dealmaker365 (1/8)      - 6 ways to impress your CEO
Sales executives can win favor with their CEOs by developing sales strategies that can support their companies' plans, writes Matt Sharrers. "Bring [the CEO] a strategy that is tailored to the maturity level of the sales force." Encouraging innovation and trying to win accounts for new products can also make you popular with the chief executive, he writes. Sales Benchmark Index/Sales Force Effectiveness Blog (1/7) |  | Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
 | | - Online marketers' budgets favor branding over direct-response campaigns
Digital marketers will focus their energies and their cash on branding rather than direct-response campaigns in 2012, according to a Vizu report. Marketers will devote about 60% of their online budgets to brand-building campaigns, with 64% saying they will spend more on online branding and 3 in 5 saying they will take money away from direct-response campaigns to pay for more branding efforts. "Brand advertising is becoming a bigger and bigger part of the digital experience," said Jeff Smith, chief marketing officer at Vizu. MediaPost Communications/Marketing Daily (1/9), Forbes (1/9) - 4 things to expect as you travel this year
Business travelers can expect to encounter more cool -- and useful -- applications for their smartphones and tablets, additional headaches from airline mergers, less time spent in security-screening lines and higher airfares, writes Amanda Rogers. "While wallets and aspirin bottles may be emptied faster than we'd like this year, there are some forces at work to make travel less of a hassle for those frequenting busy terminals and crowded planes." Fox Business (1/9) | App Update | | | |  | - App usage climbing as Web usage eases, survey finds
Consumers in December spent 13 minutes more per day using mobile apps than they did in June, while Web usage edged down by two minutes, according to data compiled by analytics firm Flurry. The data also show that about half the time spent on apps is devoted to games, while about 30% goes to social networks. Facebook in particular "is demonstrating that it can leverage its hold over consumers at the software level, through the power of the social network, across multiple platforms," observed Flurry senior marketing manager Charles Newark-French. VentureBeat/MobileBeat (1/9) |  | |  | | | Pi Sigma Epsilon is the only national, professional fraternity for college students looking to improve their sales, marketing, and management skills
Since our founding in 1952, we’ve impacted the lives of over 50,000 people on campuses across the U.S. To learn more about how we can give you a business advantage for life, visit pse.org | |  | |  |
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