  | News about digital retail commerce |  |
- Pay-per-click tips for the new year
Online retailers coming off a record holiday season can keep up the momentum with new pay-per-click advertising strategies, starting with organizing campaign structures that mimic their websites, according to Practical eCommerce. Tips include considering a "category killer" strategy that emphasizes a relatively small number of products and creating a promotional calendar to keep you on track. Practical eCommerce (1/5)       | How can you quantify the hidden impact of mobile on purchases, purchase intent, loyalty and retention? Now you can do a better job of managing your mobile initiatives and maximizing mobile’s ROI with ForeSee satisfaction analytics. Learn more at foresee.com … | - Consumers favor "free" in search for apps
Consumers shopping for applications are more often using search terms rather than specific titles, and the leading criterion is "free," according to data compiled by app search engine Chomp for December. "Games," "ringtones" and "shopping" were among the other leading terms. However, paid app downloads on iOS reached a record high of 30% during the month. All Things D (1/4)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
  | Your job as an Exchange administrator isn't easy. You have to respond to lost messages, handle email discovery requirements, and keep everything up and running. Is there an easy way to manage your Exchange environment — and do it under budget? Learn about the challenges faced by three real organizations, and how using the right solution brought them peace of mind. |
 - Yahoo! may swap assets for WebMD, Weather Channel
Yahoo! reportedly wants to trade Alibaba for WebMD and The Weather Channel. The wish list, said to have been put together by the company board before the hiring of new CEO Scott Thompson, may include Autotrader, Bankrate, and TripAdvisor as well, per analysts. Bloomberg (1/5)  | Gain Deeper Insight into the Hyperconnected World
To accelerate your online business and stay ahead of the competition, you need insight into the latest security, connectivity and mobile trends. Click here to join Akamai, as we discuss the findings from the latest State of the Internet Report and its impact on the online industry. |
| Legislative & Regulatory |  |  | | | Shop.org Spotlight | | | | - Why people love to "like" Express
Express CMO Lisa Gavales says that shoppers don't consider social media to be marketing -- and neither should retailers. With 1.7 million fans and its full catalog on Facebook, the Express brand measures social media success with interaction, says Gavales in a recent Q&A on Retail's BIG Blog. "We don't look at social media ROI any more than we look at the ROI of air conditioning," Gavales said. Read more. Retail's BIG Blog (1/5)
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M-commerce was identified as a top strategic initiative by 69% of retailers for 2011, up from 28% in 2010. Source: 
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