 News about digital retail commerce |  | - Holidays bring big gains for small online merchants
Many small and niche online retailers drove higher holiday traffic and sales by striking the right mix of innovative social strategies, highly targeted deals and merchandising strategies. "The big winners in sales showed online shoppers they had the prices, inventory and product knowledge that made them better to shop than the bigger brands," said FitForCommerce vice president Danielle Savin. InternetRetailer.com (12/30)  | Power your connections and turn fans into real connections when you run technology powered by Buddy Media. Now learn how to drive results with your social posting. Download Buddy Media's free guide for Successful Retail Social Posting. |
 Online Retail Trends |  |  | |  |  |  |  | See how Cardmembers use American Express OPEN Cards to help run their business: “American Express customer service is phenomenal. There's always someone at the end of the line, whether it's evenings, weekends, or holidays.” - Eli Wilner, Eli Wilner & Company
With the Business Platinum Card from American Express OPEN, you can enjoy over 30 premium benefits to help power your business. Including, 24/7 customer service. LEARN MORE & APPLY |  |  |  |  |
 - E-mail segmenting to grow more important in 2012
Segmenting e-mail lists to help ensure that customers receive marketing messages that are relevant to them is likely to grow even more important this year, as more consumers read their e-mails on mobile's smaller screens and better filtering technology lets them more easily screen out the missives that don't speak to them. Practical eCommerce (1/2) - Preparing for a mobile wallet future
Mobile phone makers began releasing their first models equipped with the near field communication technology that consumers need to use their smartphones as mobile wallets, but wide adoption of the payment option will also require retailers to invest in point-of-sale systems that work with the technology. Proponents say enabling mobile wallets can speed the payment process and boost sales. Marketnews Magazine (Toronto) (1/2)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- E-book pirates threaten publishers' profit
As Amazon's Kindle and other e-readers become more popular, business is starting to boom for pirated versions of e-books. As much as 20% of e-books are sourced from illegal websites, and the number is on the rise, after publishing deals struck last year drove up prices. The Daily Mail (London) (1/2)  | Just announced — ChannelAdvisor’s 2012 US Catalyst Conference will be held at Mandalay Bay Convention Center in Las Vegas on April 16-18, 2012. Join representatives from all major online channels and leading retailers at the most valuable e-commerce conference of the year. Register today. |
| Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. | Interactive Advertising |  |  | |  | Retailers walk Retail’s BIG Show EXPO for free Retailers, don’t miss out on your free pass to the EXPO at Retail’s BIG Show, Jan. 16-17. The EXPO hosts 400+ solution providers along with 50+ free sessions featuring Ideeli, 1-800-Flowers.com, Walmart and more. Register for your free pass. | Shop.org Spotlight |  |  | | - How Internet Retailer 1000 companies handle shopping cart abandonment
With shopping cart abandonment rates rising, Listrak recently reviewed the check-out process and shopping cart remarketing tactics of the Internet Retailer Top 1000 retailers. In a recent addition to the Shop.org white paper library, Listrak identifies numerous opportunities for retailers to recover abandoned carts, including the number, timing, and content of follow-up messages, as well as how retailers can significantly improve the check-out process to mitigate cart abandonment in the first place. As a bonus, this paper includes a "look book" appendix that reviews cart recovery e-mails from 20 retailers. Download the white paper. - The most successful social retail campaigns of 2011
The Shop.org 2011 Social Commerce Study found that 42 percent of online consumers have "followed" a retailer proactively through Facebook, Twitter, or a retailer's blog. But how are retailers maximizing these social connections? At Retail's BIG Show, Jan. 15 to 18 in New York City, Ice.com Founder Pinny Gniwisch and other experts will discuss the best social campaigns of 2011 and what's to come in 2012. Learn more. SmartQuote |  |  | |  | I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavor." --Henry David Thoreau, American author and poet  | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Advertise | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | Recent Shop.org SmartBrief Issues: - Friday, December 30, 2011
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