| January 3, 2012 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - Start 2012 on an organized note
 Start the new year off right by getting rid of the junk in your office, Rhonda Abrams writes. "Here's the basic rule: When in doubt, toss it out. Most of the stuff on and in your desk is clutter," she writes. But you should keep some documents such as financial records and those with personnel information. USA TODAY (12/29)
| Leadership Focus | | | | - Summers: We'll be considered ethically unevolved someday
Future Americans will look back on today's times with shame and disgust, says economist and former Treasury Secretary Lawrence Summers. New philosophies and ethical standards will take the place of our foibles and failings, he argues. "It would be very surprising if there are not important aspects of how we live today that will shock the consciences of those who look back on us, just as our consciences are shocked by those who came before," he says. SmartBrief/SmartBlog on Leadership (12/20) - Are your employee perks causing more problems than they solve?
Offering reserved parking spaces and other old-fashioned perks can backfire by creating resentment among employees, Jeff Haden writes. So unless you take steps to mitigate the damage, get rid of harmful perks such as special dining areas and refreshments for management meetings. Inc.com (12/29) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - 5 lessons from the most popular social media stories of the year
 SmartBrief's top social media stories from 2011 paint a picture of an industry in flux: Obsessed with Facebook but fascinated by the alternatives, desperately seeking shortcuts to success, and always interested in the failures of others. "[T]he truth is that social campaigns are messy, organic things. We continue to search for the tools, the strategies, the insights that will allow us to tame the beast -- even if a pat series of guidelines has eluded us so far," SmartBrief's Jesse Stanchak writes. SmartBrief/SmartBlog on Social Media (12/30) - How to achieve social media marketing success in 2012
To improve your social media efforts in the new year, decide what you want to accomplish, then dedicate resources to make it happen, Angela West writes. "If you want to make more sales using Facebook, Twitter, and LinkedIn, make sure your sales force is trained in social media tools early in the year." Also, be sure to expand your reach beyond Facebook to networks such as Google+, she recommends. PC World Business Center/BizFeed blog (12/28) - What Malcolm Gladwell got wrong about social networks
After a year of social unrest, Bill Wasik writes, it's worth revisiting Malcolm Gladwell's claim that social media offers little of practical value to would-be revolutionaries. The Arab Spring uprisings and Occupy protests have shown that while social networks may not in themselves be enough to foment revolution, they are powerful tools in the hands of an already-motivated population. "Activists may need 'strong ties' to risk their lives in the streets, but it's clear those ties can stretch across continents, and can consist entirely of bits," Wasik writes. Wired.com/Threat Level blog (12/27) | SmartNugget | | | |
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Passengers can freeze drinks to bring them aboard a plane, this blogger says. "Ice is a solid. Therefore, ice is permitted through the checkpoint, as long as it's screened by the X-ray," the Transportation Security Administration's Office of Strategic Communication said in 2009. 
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