| January 12, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Dole campaign urges a banana a day
Dole Food launched "366 Ways to Go Bananas in 2012," a campaign that urges consumers to eat a banana a day. Facebook and Twitter followers receive suggestions such as observing National Banana Split Day on Aug. 25 and adding a banana to a gift basket Dec. 22. Progressive Grocer (1/11)       - Tennessee Pride adds healthier sausages
Tennessee Pride has introduced sausage patties in Reduced Sodium and Turkey varieties. The family-owned Tennessee company says the turkey sausage patty has 60% less fat than conventional ones, and the reduced-sodium patty has 40% less sodium. Food Business Review (1/11)  |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
“I put all Membership Rewards® points back into the business for goods, products, or travel and I'll be using them to get a new voice-internet-phone system installed.” - Lenie Ramos Trent, little twig
With The New Business Gold Rewards Card, you can redeem Membership Rewards points for your essential business needs.
LEARN MORE & APPLY | |  |  |  |
  - Report: U.S. and Asia will lead increase in wine consumption
A report from Vinexpo predicts that global wine consumption will increase 6% through 2015, led by the U.S. and Asia. Meanwhile, mature markets in Europe and the U.K. are expected to curtail consumption. Though per-capita consumption in China is still minuscule, at 1 liter, or a little more than a quart, the nation is the No. 5 wine market by volume and is expected to become the world's largest wine market within 20 years. Just-Drinks.com (1/11)   | Principles of Checkweighing - Building an Effective Program
This essential guide is an invaluable resource of checkweighing information and a definitive reference providing an insight into all aspects of checkweighing from basic principles to implementation of a comprehensive program. Request your free copy now! |
 | Advertising & Marketing | | | | - Unilever CMO has his head in the cloud
Keith Weed, chief marketing officer for Unilever, said his company's ad strategy is being shaped by on-demand technologies that allow television watchers to choose what they see. "The cloud is important to us because now people can select what they want to view when they want to view it, and as an advertiser there are consequences for that. There might be an opportunity for the brand to be a filter; using Axe, say, to get male programming, or with a beauty brand or food," he said.  Advertising Age (tiered subscription model) (1/11) - Doritos ad finalists vie for Super Bowl spot
Five finalists who have created Doritos ads for the brand's sixth annual Crash the Super Bowl contest are working to build buzz and votes for their creations. The winning ad will run during the Super Bowl, and the winners will have the opportunity to work on a future project with the Lonely Island creative team, providing a valuable foot in the door for people who aspire to make films or commercials. Pittsburgh Post-Gazette (1/12) | Retail Spotlight | | | | - Sweetbay campaign offers $10 meal ideas
Sweetbay Supermarkets is airing television ads and partnering with Florida food blogger Leslie Green to offer recipes for a four-person meal that costs less than $10. Green, who runs the Hungry Housewife blog, suggested that shoppers buy store-brand items and products that are on sale. Supermarket News (1/11)
| Health & Wellness | | | | | GMA News | | | | - New sessions offered at the GMA Food Claims and Litigation Conference
If you haven't already registered for the GMA Food Claims and Litigation Conference, Feb. 21 to 23, don't delay -- visit www.gmalitigationconference.com to register now!
This program offers a wide variety of sessions that will allow you to tailor your learning to your company's most critical interests, maximizing the return on your conference investment. Take a look at the updated program, featuring new sessions such as:
Emerging Trends and Key Issues in Product Recall and Contamination Insurance
Topics to be discussed include changes and trends in the insurance marketplace for product recall, product contamination and restaurant contamination insurance including several new coverage options that have become available or have been expanded over the past several years and may be important in responding to the FSMA. New carriers, capacity and coverages will be reviewed in detail along with their effect in the insurance marketplace.
| Government & Food Safety | | | |
| SmartQuote | | | |  | Each morning when I open my eyes I say to myself: I, not events, have the power to make me happy or unhappy today."
--Groucho Marx,
American comedian  |
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