  April 3, 2012 | CONNECT WITH SMARTBRIEF |  |  | |  | | The Leaderboard |  | | | | - Do you know your employees? If not, you may lose them
Motivated and loyal employees become that way when employers take an interest in them, offer support and help them improve themselves personally and professionally, writes Sarah Hedayati. Doing so isn't solely about being nice, she warns: "As the economy improves, employees have more options for employment, and if they are unhappy in their current role, they will leave." SmartBrief/SmartBlog on Leadership (3/30)  |  | Leveraging Cloud Security to Weather Threatening Storms Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 |  | Sales Strategies |  | | | | - Tackle tough problems directly to prevent trouble down the road
Certain business activities can be uncomfortable, but putting them off only makes the problem worse, writes S. Anthony Iannarino. For example, you may not want to talk to problems you are experiencing with a client, but failing to have this conversation might eventually cause them to leave you. "[Successful people] happily deal with a little pain now so that they can avoid a great deal of pain later," he writes. TheSalesBlog.com (4/2) - How to find the right sales trainer for your team
Before selecting a provider for your sales-training needs, it's essential to figure out what areas your team needs to work on, writes Dave Stein. "If a training provider is involved in the process of defining your company's requirements, you may wind up with a list that magically coincides with their unique offerings rather than what you really need." You can come up with a list of possible providers by speaking with colleagues and examining case studies, he writes. Sales & Marketing Management (4/1) - U.S. manufacturing posted growth in March
The Institute for Supply Management's factory index increased to 53.4 in March from 52.4 in February, a sign of manufacturing growth that will help bolster the economy, economists say. "We are seeing a broadening in the improvement across the economy," said Millan Mulraine with TD Securities. "I'm encouraged by the backlog of orders which remains quite supportive of stronger momentum." Bloomberg (4/2) - Keep records to claim business-travel deductions on your tax return
As an employee who travels for business, you can deduct various travel expenses that aren't reimbursed by your employer after your expenses exceed a certain threshold. For example, you can deduct costs such as airfare, dry cleaning and cab rides to business meetings. It's essential to keep records of your activities to substantiate your deductions. USA TODAY (4/3) - Despite heat issue, Consumer Reports loves the iPad; buyers agree
Consumer Reports gives the new iPad a rave review despite being the first publication to report that the tablet's temperatures run high if the device is used for prolonged periods of graphics-intense game play. The magazine also cited Verizon's 4G network for delivering "very fast, dependable connectivity" on the iPad. Users agree: In a survey from the ChangeWave research firm, 82% of the owners expressed high satisfaction with their purchases, with many welcoming the tablet's Retina display. Reuters (4/2), Network World (4/2), Bloomberg (4/3), CNET/Apple blog (4/2)  | |  | | |  | - Audi helps Indians to keep on honking
German automaker Audi is installing extra-robust horns in vehicles intended for Indian motorists, after noticing the country's drivers honk constantly while wending their way through congested streets. "You take a European horn and it will be gone in a week or two," says Audi India chief Michael Perschke. "With the amount of honking in Mumbai, we do on a daily basis what an average German does on an annual basis." DAWN Media Group (Pakistan)/Agence France-Presse (3/26)  | By seeking to avoid some pain now, we set ourselves up for much more pain later." | | SmartBrief on Sales Partners |  |  |  |  | SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | This SmartBrief was created for cpgbrokers@gmail.com | | | | | | Recent SmartBrief on Sales Issues: - Monday, April 02, 2012
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