  | June 14, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  | - How to show the next generation of leaders what it's all about
Company leadership needs to ensure that the right messages are delivered to up-and-coming leaders, whether they're experienced or new professionals, write Stephanie Lischke and Joel Wright. For example, they need to be told that leadership "is a process, not a title," and that a leadership brand is "created by the ways you behave, react and interact," Lischke and Wright write. Forbes (6/13)        |  | Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. |
 | | | Sales Strategies | | | |  | - How content marketing can help your sales organization
When done properly, content marketing can provide several benefits for the sales team, according to this blog post. High-quality content can attract good prospects, and it can also help your company to gather more information from potential customers. It should also draw buyers' attention early in their purchasing process. HeinzMarketing.com (6/12) - Are your sales representatives playing to win?
Many sales representatives take an approach designed to maintain the status quo rather than going after new accounts and selling new products, writes Janet Spirer of Sales Horizons. This approach can be troublesome if competitors are emerging or if the buying environment is evolving. A number of factors could be to blame for this mentality, including a flawed compensation system and ineffective leadership, she explains. SalesTrainingConnection.com (6/13) |  | Over 1,700 CMOs shared their insights on the fundamental shifts transforming business and the world. Find out how they are striking a better balance between investing in solutions that drive efficiency and those that improve decision making, foster collaboration,and enhance customer relationships. Download the free CMO Study! |
 | | | Daily Data Points | | | |  | |  | The Essentials of Sales Kit - Includes a Free ABC of Sales eBook
Download this kit to learn everything you need to know about Sales. The Essentials of Sales Kit - 2012 Edition, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. | | | | On the Road | | | |  | - Fewer CFOs plan to maintain or increase travel-spending levels
With chief financial officers less optimistic about the prospects for their local economies, there has been a decline in the percentage of CFOs who expect that their companies will maintain or increase travel spending during the next 12 months. In 2011, more than 60% of CFOs said they planned to maintain or increase spending on travel; that figure has dropped to 48%. However, companies are unlikely to cut travel spending to the extent that they did in 2008 and 2009. TravelMarketReport.com (6/14) |  | Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution, and learn which SMB eCommerce solution you should consider for your business. Click here for your complimentary copy. |
 | | | App Update | | | |  | - Using the cloud to make CRM more effective
A company called O2 has increased its CRM capabilities by integrating CloudSense's Order Management solution with its Salesforce.com platform. "This is perhaps the biggest benefit of the CloudSense solution -- it enables us to add more capabilities as and when we want to," said O2's Ricky Mortimer. TMCNet.com (6/13) | SmartPulse | | | |  | - Does your organization conduct an operations review in the middle of every quarter?
| No |  63.33% | | Yes |  36.67% | - So far this year, how has your company handled travel spending?
 | It's been less than last year | | It's been more than last year | | It's been about the same as last year |
|  | RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. |
 | |
- Florida seeks crocodile handlers
The Florida Fish and Wildlife Conservation Commission wants to hire additional agents to help the organization deal with crocodiles in the Florida Keys. Agents "are taught safe handling and transport techniques to protect them and the crocodile from injury. Consequently, the danger is minimal," spokeswoman Carli Segelson wrote in an e-mail. No experience is required for the position. MSNBC/U.S. News (6/12)  | Like it or not, you already have a leadership brand."
--Stephanie Lischke and Joel Wright of the Leadership Fundamentals program at the Center for Creative Leadership, writing at Forbes |
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