| June 29, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Sara Lee completes split into 2 companies
Sara Lee completed a split into two companies, one focused on meat and the other in Europe and devoted to coffee and tea. "We envision making Hillshire Brands Co. the most innovative meat-centric food company in the U.S.," CEO Sean Connolly said. The other company is named D.E Master Blenders 1753. Chicago Sun-Times (6/29)       - P&G executive discusses Olympic campaign
Glenn Williams, external relations manager for U.S. operations of Procter & Gamble, said the "Thank you, Mom" campaign, which originated with the 2010 Vancouver Olympics, will have a greater digital component for the London Games. "I don't have to tell you that in just two years, the digital landscape has changed tremendously," he said. "We are taking advantage of that with very broad digital campaigns around the world." eMarketer (6/29) - Tostitos adds 2 Artisan Recipes flavors
Tostitos expanded the Artisan Recipes line with two tortilla-chip varieties, Baked Three Cheese Queso and Toasted Southwestern Spices. "Consumers' tastes are becoming more sophisticated and adventurous than ever before, so we crafted the new Tostitos Artisan Recipe flavors to answer that call by layering ingredients, like multiple cheeses and spices, to add depth that comes through from the very first bite," Frito-Lay North America culinary expert Jody Denton said. Drug Store News (6/28)  | Earn 5X Points on select Business Expenses for the first 3 months†
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  - Computer replaces Mom as top recipe source
A study by The Hartman Group and Publicis Consultants USA found that social media are the main source of recipes and information about food. "Consumers used to rely on mom and family traditions for meal planning but now search online for what to cook, without ever tasting or smelling," said Laurie Demeritt, president and chief operating officer at The Hartman Group. Progressive Grocer (6/28)  - Kraft taps Droga5 for Cracker Barrel
Droga5 has picked up another Kraft brand, becoming agency of record for Cracker Barrel cheese. "Cracker Barrel is an important brand, and we knew that we had to turn to a trusted partner to help us redefine its brand identity and reach a broader audience," said Gwen Gray, senior director of dairy snacking at Kraft Foods. Advertising Age (tiered subscription model) (6/28) - Pampers rocks to sleep with Jennifer Hudson
A version of "Lullaby and Goodnight" performed by Grammy-winning musician Jennifer Hudson is available for free download exclusively on the Pampers Facebook page. Pampers is also donating $100,000 to Hudson's charity, the Julian D. King Gift Foundation, which benefits mothers, babies and toddlers. Drug Store News (6/28)  | RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. |
 - Family Dollar amps up food choices
Family Dollar Stores said it will add 250 food items by the end of July, in addition to 150 added in February. The company, which is adding products including Velveeta cheese and Wise snacks, is increasing coolers at stores and also added Pepsi. Supermarket News (6/28)  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
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