| News about digital retail commerce |  |
| Top Story |  |  | | - Urban Outfitters studies Amazon to increase online sales
Urban Outfitters aims to make half of sales online, using tactics that proved successful at Amazon. Strategies include investing in technology that makes it easier for shoppers to sort through merchandise and an expanded distribution system to reduce shipping time, Chief Financial Officer Frank Conforti said. Bloomberg Businessweek (6/26)       | Earn 5X Points on Shipping for the first 3 months and 2X thereafter†
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  - Multicultural demo takes to mobile for shopping
Multicultural marketers are encouraged by stronger than average African-American and Hispanic-American mobile adoption and use of the devices for shopping, according to a recent Integer Group-M/A/R/C Research study. "Shoppers are slowing changing their habits and starting to view their mobile devices as a shopping aid that helps them organize their shopping list, stretch budgets and find the best deals," says Integer Group Senior Vice President of Insight and Strategy Craig Elston. MobileCommerceDaily.com (6/27) - Some Amazon Marketplace sellers say they face challenges
Many small merchants depend on Amazon Marketplace to sell products, but some say the retail giant uses the space to scope out and copy popular items, reducing sales for the little guys. "All of our focus is on helping making sellers successful," said Peter Faricy, Amazon Marketplace vice president. "If we can identify hot products and make suggestions to them, we do that." The Wall Street Journal (6/26)  | Benchmark & Improve Vendor EDI Compliance
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- The way people use mobile apps is changing, report says
Consumers of mobile applications are starting to develop more loyalty toward their favorite app markets and are retaining downloaded software longer than they have in the past, according to a study of app users from Localytics. The app analytics company says developers face a major challenge in monetizing their products. "The more frequently you can get people to come back to the app, the more in-app purchases they're going to make," said Localytics head Raj Aggarwal. The study found that iOS users were more loyal than their Android counterparts. The Wall Street Journal/Digits blog (6/26), GigaOm (6/26) - Why digital is crucial for bricks-and-mortar retailers
Brick-and-mortar fashion merchants and digital developers are coming together to create new tools designed to drive consumers back to the store. "The reality is that the vast majority of sales are still offline and that's where most impulse purchasing happens, in the physical store," says Forrester Research's Sucharita Mulpuru. Women's Wear Daily (subscription required) (6/27)  | Your business deserves easy savings.
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 - Mobile drives more sales for Ocado
Online grocer Ocado saw 24% of its sales from mobile checkouts in the first half of the year. The company recently launched a new version of its site called "Ocado on the Go," which is available on iOS, Android, Windows Phone 7 and BlackBerry. Computerworld UK (6/26)  | Deliver a Personal Shopping Experience Across Multiple Channels
View this webinar to learn how Moosejaw Mountaineering, an outdoor recreation apparel and gear retailer, gets into the heads of its customers, finds out what they really want, and then engages the customer on a very personal level to deliver a seamless experience across all channels. Click here to view the webinar now. |
 
- How to get a rich man to buy online
Luxury advertising to affluent men should be tailored with the idea in mind that men use the Internet more for research than to interact, writes Tricia Carr. Ads crafted for affluent men should use entertainment and get to the point, while those intended for consumption by affluent women should encourage interactivity and sharing, and lean on an emotional message, industry experts say. Luxury Daily (6/25)  | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - What retailers can learn from Gap's mobile journey
As consumers continue to drive the mobile experience, it's critical that retailers utilize customers as a resource to help improve their mobile platform. Presenting at the Shop.org digital retail marketing workshop in San Francisco, Gap's Senior Director of Product Management Dave Barrowman explains how this feedback helped in the evolution of Gap's mobile model, and what's up next for its enhanced mobile experience. Read more. - Do you know IT? Showcase your success at the ARTS Users' Conference
The 4th Annual ARTS Users' Conference is accepting speaker proposals for this year's event, Sept. 30 to Oct. 2 in Dallas. The conference is an opportunity for retailers and their technology vendors to share best practices in using ARTS standards, technical research, and new initiatives. Send your proposal by Friday, June 29 to share your expertise. Learn more.
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