  | News about digital retail commerce |  |
- Fab.com acquires startup to launch in London
Online design retailer Fab.com has acquired London-based startup Llustre for an undisclosed amount. The 2-month-old U.K. company will be renamed Fab UK and give the U.S.-based retailer its first presence in Britain. Forbes (6/19)       | Getting Critical Data to Address Consumer Price Sensitivity
To increase profits and market share, retailers need to generate the right pricing data and use it effectively. This data can not only help retailers to check that their pricing is in the right range, but, more importantly, can help identify where the pricing is less competitive, and use that information to thrive by making the right purchasing and tactical decisions before the season starts. Get this free report now. | |
| Online Retail Trends |  |  | | - Retailers boost magazine partnerships
Magazines are boosting their efforts to open up their digital pages to online shopping offerings, including Teen Vogue's upcoming Back to School Saturday promotion in partnership with a slew of retailers including Aéropostale, American Eagle Outfitters, Express, Guess and Staples. Forbes (6/19)  | Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†.
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  - Facebook backs away from Credits
Facebook is stepping away from its Credits payment system to allow consumers to use currencies of their choice to buy virtual goods and applications. Facebook had hoped that game developers in particular would adopt Credits as the standard currency. Instead, developers tended to require conversion into currencies specific to each game. The network will allow other currencies to be used later this year and will end the Credits program entirely by the end of 2012. All Things D (6/19), TechCrunch (6/19)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clientelling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clientelling. Download your copy now! |
 - Spotify goes "freemium" on Apple mobile devices
Spotify has joined Pandora, Slacker and Songza in offering its music service for free on iPhones and iPads, rather than the $10 a month it had been charging to use the music app. Already boasting 3 million paid subscribers, Spotify will deploy an audio ad-supported "freemium" mobile model and entice listeners to upgrade to the paid, commercial-free version in which songs can be chosen at will. The Wall Street Journal/The Associated Press (6/19)  | Considering outsourcing key HR functions? Examine data from nearly 170 small to mid-size companies and get quantitative data to support the validity of how outsourcing these functions can produce positive business results. Get the free report now! |
| Interactive Advertising | | | | - Marketers curate content to boost social feeds
Brands such as PepsiCo and Intel are curating content from across the Web in order to keep people interested in their various social media feeds. Well-chosen content can help increase brands' reach, says Pepsi digital chief Shiv Singh, since people "snack on the content, and share it and publish it ... into the news feeds of their friends, so in a sense they become the marketers and the advocates for us." Adweek (6/19)  | Toys"R"Us, Nordstrom Direct executives to keynote the Shop.org Annual Summit
The leaders of some of retail's most influential companies, along with experts from Liberty Media Corporation, AllThingsD.com, and others will share ecommerce insights with more than 4,000 attendees at the Shop.org Annual Summit, Sept. 10-12 in Denver. Learn more. | | Shop.org Spotlight | | | | - Patagonia, Etsy, Wal-Mart Stores to attend Shop.org Annual Summit
From specialty retailers to big-box stores, some of digital retail's most interesting companies are headed to the Shop.org Annual Summit in Denver, Sept. 10-12. With two and a half days of education and networking, including keynotes from Toys R Us, Nordstrom Direct and more, the event attracts a diverse crowd of more than 4,000 omnichannel retail professionals. See who else is attending. - How to use site merchandising to build consumer trust and sales
As online competition grows, so does consumers' expectations that a retailer's website will provide everything they need to make an easy and informed shopping decision. In a new addition to the Shop.org white paper library, Ugam Interactive provides six tips for retailers to stay on top of their online merchandising game to build a better relationship with customers while also growing sales. Download the white paper.
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