 | News about digital retail commerce |  |
- Why Tuesday is perfect for social media campaign launches
Tuesday is terrific for launching a new social media campaign, while Friday may be the worst, according to a three-month study by YesMail Interactive. The study looked at engagement rates with online campaigns by 20 brands including Abercrombie & Fitch, Gap, and Forever 21, and found that, while most marketers launch campaigns on Fridays, campaigns that kick off on Tuesday get the most engagement. The Washington Post/VentureBeat.com (6/22)       |
Retail paid search best practices webinar featuring Oriental Trading Company and Adlucent. Learn new ways to drive profitable revenue through predictive search marketing strategies. 24 hours left to register ― Register Now | |
| Online Retail Trends |  |  | | - How men relate to online retail
Men's fashions have found a strong, growing niche online, with sites that offer men access to the product information and style advice they want. "Men don't shop; they buy," said Yoox Group CEO Federico Marchetti. "Men spend 30 percent less time browsing online than women, viewing fewer pages before purchasing, which shows why online shopping is the perfect solution for them." The New York Times (tiered subscription model) (6/24) - Survey: Online merchants to move away from Google Shopping
Free listings on Google Shopping provide many online merchants with a significant source of customers, but 61% of those responding to a recent survey said they'll move away from the service when Google starts charging for listings this fall, according to AuctionBytes. Almost half of respondents reported that at least 20% of their online sales are generated from Google Shopping. AuctionBytes (6/22)  | Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†.
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  - Lack of mobile optimization is squelching e-mail click-thrus
Click-thru rates for e-mail campaigns have declined during the past year, even though e-mail open rates are improving. Given that more e-mail is being opened on mobile devices, the lack of optimization may be deterring mobile users from clicking through. "As the use of mobile devices continues to increase, it is critical to ensure that your e-mails are rendering correctly on the vast number of mobile devices being used by consumers," said Jennifer Wiese, an analytic consultant at Epsilon. Luxury Daily (6/25)  | Your business deserves easy savings.
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 | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
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 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Marketers use "advergames" to reach tween consumers
Brands hoping to reach tweens are increasingly using games -- including custom "advergames" and online video spots that run before online games begin. Such tactics will gain traction as young people continue to shift their attention from TV to the Web, experts predict. "The penetration of games among tweens and teens overall is extremely high, and will become even greater as smartphones and tablets become more [prevalent]," says social-gaming researcher Michael Cai. Adweek (6/25) | Shop.org Spotlight | | | | - How retailers are raising the bar for Pinterest
While many retailers are still conjuring their Pinterest strategies, studies are beginning to reveal that Pinterest-driven users spend nearly twice as much money as those coming from a retailer's Facebook and Twitter site. NRF SVP of Communities and Shop.org Executive Director Vicki Cantrell sat down with Washington, D.C., affiliate WUSA 9 to explain which retail companies are staying ahead of the pack and how virtual pinboards are having a positive effect on retailers' bottom lines. Read more. - 10 ways to improve your company's communication
Streamlining communications is often easier said than done, but it's imperative to retaining both customers and employees. In a new addition to the Shop.org white paper library, Magic Logix provides the ten essentials all retailers need to help improve communication while also making businesses more accessible and accountable. Download the white paper.
| SmartQuote | | | |  | Try a thing you haven't done three times. Once, to get over the fear of doing it. Twice, to learn how to do it. And a third time to figure out whether you like it or not."
--Virgil Thomson,
American composer and critic  |
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Four in 10 male smartphone owners share their location with retailers, compared to one in five female smartphone owners. Source: 
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