  | June 20, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Jelly Belly plans Mystery Flavor Sweepstakes next year
Jelly Belly Candy is planning a mystery-flavor promotion in January and will offer fans a chance at $10,000 if they can guess the flavor. The bean will be sold in specially marked packages and will offer no clue, with only a white color and a red question mark. Consumers will have through July 2013 to enter the Mystery Flavor Sweepstakes on Jelly Belly's Facebook page. Progressive Grocer (6/19)       - Larry Thompson back at PepsiCo as general counsel
Former PepsiCo executive vice president of government affairs, general counsel and corporate secretary Larry Thompson will return to his old post starting July 30. Thompson served the company from 2004 to 2011 and follows Maura Abeln Smith. Thompson will also head up the company's philanthropic organization, the PepsiCo Foundation. Drug Store News (6/19)  | |  | | | More than financing. Ideas to help build your food business.
At GE Capital, Corporate Finance we're more than bankers. We're builders. With a reputation for helping food and beverage manufacturers and distributors succeed. By providing financing and GE insights that can help you meet your toughest challenges. Find out more at GECapital.com/Food. | |  | |  |
- How The Nature Conservancy helps companies help Earth
 Water conservation, energy use and agriculture's effect on Earth are key areas of common interest for beverage and food companies and The Nature Conservancy, which began working with beverage brands on water conservation in 2008, Director of Corporate Practices Michelle Lapinski said. "Companies viewing conservation as a key business strategy is the next wave," Lapinski said. SmartBrief/SmartBlog on Leadership (6/20)  | Water Conservation
Water stewardship leads the list of The Coca-Cola Company's sustainability efforts. Our goal is to return to communities and nature an amount of water equal to what we use in our beverages and their production. Learn more about ways The Nature Conservancy is working with companies like ours to protect the environment. | |
| Advertising & Marketing |  |  | | - Coca-Cola to launch original series "Beat TV" for Olympics
Coca-Cola will release a 10-episode original TV series specially created for the Olympics beginning July 30. The show, "Beat TV," will feature live musical performances, interviews with celebrities and a pop-up Beat Bus that together aim to give teens around the world a chance to connect with the social atmosphere in London during the Games. The programs will be ad-supported and, through national partners including MTV, broadcast in more than 30 countries, with hosts speaking English, Spanish and German. Advertising Age (tiered subscription model) (6/19)  | Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†.
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  - Supermarket wedding cakes grow in popularity and sophistication
Grocers such as Publix Super Markets and SUPERVALU have beefed up their wedding-cake offerings as more engaged couples turn to their grocer's bakery for a custom cake at a lower price. Publix more than doubled designs compared with five years ago and encourages cake decorators to accommodate special requests. Farm Fresh Food & Pharmacy in Virginia sends its lead cake decorator to professional classes for training on the latest styles. The average supermarket wedding cake costs $200 to $400, compared with $1,000 or more at most custom shops. The Wall Street Journal (6/19)  | Considering outsourcing key HR functions? Examine data from nearly 170 small to mid-size companies and get quantitative data to support the validity of how outsourcing these functions can produce positive business results. Get the free report now! |
- Discount-supermarket shoppers are more likely to be obese
A study from the University of Washington found that 27% of people who shop at discount supermarkets are obese, compared with 9% of those who shop at higher-end grocers. The study, published in the American Journal of Public Health, suggests that improving access to affordable healthy food in lower-income areas might be crucial to fighting the obesity epidemic, researchers said. HealthDay News (6/19)  | Your business deserves easy savings.
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 | GMA News | | | | - FDA's changing culture -- what does this mean for you?
FDA's culture is rapidly changing in ways that will affect every packaged food company. The agency has become more inspection- and enforcement-oriented in a manner not seen for nearly 20 years. This means that strategies that worked well in the past might now be obsolete.
On Wednesday, Aug. 1, from 3-4 p.m. (EDT), GMA will host the webinar FDA's Changing Culture: What It Means for Your Next FDA Inspection.
During this webinar, Joe Levitt, a 25-year FDA veteran and now a partner at Hogan Lovells, will tell you what you need to know regarding these changes as you prepare for your next FDA inspection. Levitt will be joined by industry experts who will outline key areas of preparation for an inspection, such as initial preparation, who needs to be involved from the plant and from corporate, the importance of developing in-plant policies on what to share with inspectors, and how to facilitate positive interaction between plant personnel and FDA inspectors. Register now.
| Government & Food Safety | | | | - GMA applauds public-private cooperation in food safety development
Public-private sector partnerships are helping to lead the way in improving safety standards for the world's food supply, said Mary Sophos, GMA executive vice president of policy and strategic planning. In remarks during a keynote address at a Food and Drug Administration meeting on international food safety, Sophos highlighted the establishment of the World Bank-led Global Food Safety Partnership created to bring together regulators, humanitarian aid groups and food manufacturers to build training efforts throughout supply chains. "GMA companies have redoubled their efforts to enhance supply chain management processes with a significant focus on training of workers and suppliers, particularly in Asia," she said. Progressive Grocer (6/19) - USDA releases food-safety tips for wildfire victims
A warning was issued by the USDA's Food Safety and Inspection Service to approximately 2 million Americans who will be affected by fire annually, including wildfires. "A fire in the home can expose foods to toxic fumes and chemicals, making them unsafe to eat," said Elizabeth Hagen, USDA undersecretary for food safety. Food packed in permeable material such as plastic wrap or cardboard should be discarded, the FSIS said. FoodSafetyNews.com (6/19)
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