  | News about digital retail commerce |  |
- Louis Vuitton interactive demo lets you pack it in
Louis Vuitton is teaching the art of packing as it shows off its luxury luggage line. An interactive video, which runs on its site and on social media, allows consumers to pack an array of digital items, and it includes instructions on how to fold items such as blouses. Luxury Daily (6/22)       | Retail Touchpoints Exposed! Do Top Retailers Measure Up?
Are today's retailers truly connecting with customers? We sent our experts into the field to find out how well today's top 100 fastest-growing retail chains are using web, email, mobile, social networking, and in-store environments to engage customers. Find out how the 2011 STORES® Hot 100 Retailers stack up. Download Retail Touchpoints Exposed! | |
| Online Retail Trends |  |  | | - The benefits of subscription-based online retail
Consumers like the personalization and convenience of subscription-based retail services, while merchants appreciate the recurring revenue and predictable cash flow, said Yinka Abdu, founder and CEO online retailer Suede Lane. "By far the most common type is the recurring revenue type based on ongoing orders, where users pay a flat fee for membership." Internet Retailer (6/20)  | Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†.
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  - How Brooks Brothers approaches social media
Brooks Brothers has focused its social and mobile investments on creating quality, conversion-boosting content rather than measuring success by the number of likes and followers, says executive vice president Ken Seiff. In one recent test, the company boosted conversions 9% after changing the way it displayed men's shirts based on online customer reviews. ClickZ (6/22) - Women have greater cross-gender influence on Facebook
Women have an easier time persuading men than other women in a social media setting, according to a Science study of Facebook users. Using application adoption as a test, the study found that men were one and a half times more likely to be influenced than women, but that men were 49% more influential on the whole. The study also indicated that influence grows with age and that people with a Facebook status of "single" or "married" were more than twice as influential as those marking themselves as "in a relationship" or using the description "it's complicated." Bloomberg Businessweek (6/21)  | Considering outsourcing key HR functions? Examine data from nearly 170 small to mid-size companies and get quantitative data to support the validity of how outsourcing these functions can produce positive business results. Get the free report now! |
 - Burberry hums digital video tune with Vogue.com buy
Burberry is using video, photography and musicians such as One Night Only and Marika Hackman to promote its eyewear line on Vogue.com. Burberry may be trying to reach loyalists and new customers simultaneously through the Vogue digital buy, said Rachel Lewis, senior marketing strategist at iProspect. Luxury Daily (6/21) - Wal-Mart to lose 2 top e-commerce executives
Venky Harinarayan and Anand Rajaraman, co-heads of Wal-Mart's 200-person innovation division, @WalmartLabs, have left after a year, the company said Thursday. The two joined Wal-Mart after the retailer acquired their start-up, Kosmix, which provided the launch pad for Wal-Mart's push to improve its e-commerce offerings. Bloomberg Businessweek (6/21)  | MBA@UNC gives ambitious working professionals from anywhere in the world the opportunity to earn an MBA from UNC Kenan-Flagler, a top-ranked U.S. business school. Through the use of innovative technologies and real world immersive experiences, MBA@UNC blends the flexibility of a global online program with the rigor and quality of an on-campus experience. Learn more. |
- Travel brands see a digital path ahead
Travel companies are creating digital versions of travel diaries. Crystal Cruises and Air France suggest online Facebook-shared scrapbooks. Crystal's print ads activate travel videos in Aurasma-augmented reality app-enabled iPhones. Air France's photo album iPhone app has helped the company find 800,000 Facebook friends, prompting the airline to start a photo-album contest. The New York Times (tiered subscription model) (6/21)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clientelling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clientelling. Download your copy now! |
 | Legislative & Regulatory | | | | - Column: The benefits of collecting online sales tax
 Requiring online retailers to collect sales tax would level the playing field for brick-and-mortar stores as well as boosting state coffers, writes NRF President and CEO Matthew Shay. "During this time of economic challenge, Main Street businesses across America have already paid their fair share. Now online retailers should, too." McClatchy Washington Bureau (6/21) | Shop.org Spotlight | | | | - NRF names Microsoft's Tom Litchford as new VP of Technologies
With more than 30 years of experience in the retail technology space, Tom Litchford will be joining NRF in July as the head of NRF's Association for Retail Technology Standards and the exclusive, invite-only CIO Council. He will be responsible for the domestic and international growth of NRF's retail and technology communities while also leading the development and enhancement of strategic programs. "I'm eager to be a part of the conversation surrounding innovation, standards and best practices and am looking forward to bringing my experiences to the table," Litchford said. Read more. - Who will you be nominating? Shop.org Board nominations close today
As the strategic head of NRF's digital retailing community, the Shop.org Board of Directors includes an all-star cast of thought-leaders in the industry. And now it's time for our community to nominate candidates to run for election to the Board. We are looking for e-commerce professionals -- both retailers and service providers -- who can commit their time and energy to making Shop.org an even stronger, more vibrant organization by joining the current board -- some of whom will be running for re-election themselves. Learn more.
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