  | June 11, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  | - Why good bosses take big risks
Great leaders such as Richard Branson and Winston Churchill were willing to roll the dice to achieve their goals, says Anthony Hyde, general manager of Barbican Business Events. While we can't all lead like Churchill, it's still good to believe in yourself and take chances to find innovative solutions, Hyde argues. "The key is to admit when you have made a mistake, learn from it and move on," he notes. Business Excellence magazine (6/6)        |  | Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution written by Brian K. Walker. Learn which SMB eCommerce solution you should consider for your business. For example, Forrester expects to see the advent of full-service offerings such as Amazon's suite of solutions. Download your complimentary copy now. |
 | | | Sales Strategies | | | |  | - How to implement a lean approach to sales, marketing
Sales and marketing organizations that want to take a "lean" approach need to identify the "standard work" involved with their operations, writes David Brock. Salespeople may worry that this strategy will inhibit their creativity, but the truth is that many creative professionals use a disciplined approach, he explains. Partners in Excellence Blog (6/7) |  | How IBM is shortening the gap between customers and development value — Adoption of cloud services provides an alternative or complement to traditional development and test IT sourcing. In this white paper examine the challenges CIOs, IT managers and application development manager’s face as they attempt to select a cloud computing vendor to help them address development and test requirements. |
 | | | Daily Data Points | | | |  | - U.S. CFOs will increase hiring and spending, survey says
Despite declining optimism about the economy, U.S. finance chiefs plan to increase their payrolls by an average of 2.5% over the next year, according to a survey by Duke University and CFO magazine. CFOs also plan to increase spending in areas such as technology, research and development, and marketing. Additionally, about 40% of respondents said their companies are spending on projects aimed at innovations that will increase business. CFO.com (6/6) |  | RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. |
 | | | Strategies from Sales & Marketing Management | | - Steal -- OK, borrow -- these consumer-marketing ideas
Can B2B marketers adopt anything from their consumer-marketing counterparts? "Fundamentally, we're all consumers," writes Michael Opperman, vice president of business development at Clockwork Active Media. Adapting proven consumer tactics can bring new life to B2B campaigns, he explains while offering suggestions of ways to do so. Sales & Marketing Management (6/8) | - Not your imagination: Airline seats are 5 inches too narrow
CNN looks at why passengers are finding airplane seats increasingly more uncomfortable. One expert explains that, based on the size of the average U.S. passenger, most economy seats are at least five inches too narrow. "And that's for passengers in the 1960s, let alone the supersized U.S. travelers of today," Thom Patterson writes. Another expert says that increasingly smaller seat pitch also accounts for passenger frustration. CNN (6/1) - Can social media make CRM more human?
CRM software giants such as Oracle and Salesforce.com are on a shopping spree, snapping up social-media companies to help them manage campaigns and track online chatter. That will have a big trickle-down effect on less deep-pocketed firms, helping to turn CRM into a more human and self-aware industry, writes Steve McKee. "Now that social media is enabling company relationship management, the delicate balance of trust between a company and its customers can be better maintained," he argues. Bloomberg Businessweek (6/8) Top five news stories selected by SmartBrief on Sales readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
- U.K. village besieged by bold birds
A village in the U.K. has been inundated with peacocks, and it's not clear where the birds came from. The birds have blocked traffic and caused other problems since their arrival. Before the peacocks came, villagers had to deal with an invasion of feral chickens. The Telegraph (London) (6/9)  | If you understand how your leads conduct their own sales and marketing, you'll be better suited to market to them."
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