| June 26, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Hershey embarks on 5-year growth plan
Hershey is beginning a 5-year growth plan that includes global expansion of its core brands of Hershey's, Reese's, Hershey's Kisses, Jolly Rancher and Ice Breakers. "While acquisitions are difficult to predict, combined with solid organic growth, we have aspirational goals of reaching $10 billion in net sales by the end of 2017," said President and CEO John P. Bilbrey. The Wall Street Journal (6/25), Convenience Store News (6/25)        | Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†.
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  - Trend report shows shoppers remain budget conscious
"The Why? Behind the Buy," a report by Acosta Sales & Marketing, shows growing influence of digital marketing, while shoppers remain cost conscious, with 50% clipping coupons and 88% taking advantage of buy-one-get-one-free offers. "Today's purchasing and marketing trends are reflective of a continued challenging economic climate," Acosta President and CEO Robert Hill said. "Shoppers are still budget conscious, leading marketers to use discounts to spark demand." Progressive Grocer (6/25)  | Your business deserves easy savings.
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 | Corporate Social Responsibility | |  | | |  | - PepsiCo to trim energy use with pre-cool system
PepsiCo expects to cut energy use for air conditioning at its Tulsa, Okla., bottling facility by as much as 30% with a Cool-n-Save pre-cool system from Greenway Design Group. The system works by cooling outside air as it is blown through the condensing coils of the air conditioner. Environmental Leader (6/25)  - Taking social media beyond "likes"
Speaking at the NACDS Marketplace 2012, executives from Facebook and Coca-Cola said social media must engage consumers, not merely get people to click the "like" button. "Stories are the most powerful ways to share ideas," said JD Doughney, senior social marketing manager for Coca-Cola. "They're also the most sticky way to retain information." Drug Store News (6/25) - TV ads begin for Nestle Crunch Girl Scout bars
A television ad campaign for Nestle Crunch Girl Scout bars shows a Girl Scout in uniform telling a man setting up a grocery display to "stand back" as customers stampede. "The fact that the bars are only available for a limited time meant we had to drive awareness very quickly," Nestle Marketing Manager Cherry Joh said of the campaign, which runs through August. The bars will be sold through September. Advertising Age (tiered subscription model) (6/25)   | Considering outsourcing key HR functions? Examine data from nearly 170 small to mid-size companies and get quantitative data to support the validity of how outsourcing these functions can produce positive business results. Get the free report now! |
| Health & Wellness | | | | - Study sees weight-loss benefits in morning sweets
Research participants who ate a 600-calorie breakfast including a sweet such as cookies or cake lost more weight than those who ate a 300-calorie low-carb breakfast. In the study, both groups were on low-calorie, high-protein diets and lost similar amounts of weight, but the group that ate the sweets continued losing weight in the follow-up period, while the group on the low-carb breakfast regained pounds. Time.com (6/25) | GMA News | | | | - Last day to register for food defense webinar -- don't wait!
With the increasing global complexity of our food supply, processors may be susceptible to economically motivated intentional adulteration (EMA), such as the melamine events, as well as actions that could stem from malicious, criminal, or terrorist objectives. Food processing firms invest considerable resources in their food safety systems intended to minimize occurrence of accidental adulteration. However, programs designed to deter intentional adulteration, traditionally known as food defense, require the same investment, using an entirely different toolbox. Join GMA on Wednesday, June 27, from 1-3 p.m. (EDT), for the Food Defense Fundamentals: Food Safety Modernization, FSIS and Economically Motivated Adulteration webinar to learn about food defense and EMA tools for food processors. During this webinar, industry experts will cover critical issues and techniques required to minimize opportunities for intentional adulteration and will explain food defense, why it requires a different tactic than food safety, and how to implement those approaches. Register now.
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