  | July 6, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Hormel plans birthday bash for SPAM
Hormel is planning a July 28 event at its processing plant in Austin, Minn., to mark 75 years since the creation of SPAM. Some 15 million cans of the spiced ham were sent each week to Allied troops during World War II, and the product is now offered in 12 varieties, including Hickory Smoke, Less Sodium, and Hot and Spicy. FoodSafetyNews.com (7/5)       - P&G workers fund Vietnam kindergarten
As part of its bid to win over young people in Vietnam, where 45% of the population is younger than 25, Procter & Gamble employees paid about 80% of the $100,000 spent to build a kindergarten in the Vietnamese village of Minh Phuong. "Vietnam is a young culture, very interested in trying new things, so you don't have to be the 100-year incumbent to be able to win," said Deb Henretta, group president of Asia business for the company. Bloomberg (7/4) - First U.S. factory opened by Dr. Schar USA
Dr. Schar USA has opened a 60,000-square-foot gluten-free factory in Swedesboro, N.J., for production of baked goods including gluten-free bagels, frozen bread and rolls. It is the first U.S. factory for the European subsidiary, and "will help accelerate the growth and availability of innovative gluten-free foods in grocery, natural and specialty stores, as well as restaurants and other food outlets across the country," said president and chief operating officer Donna George. Progressive Grocer (7/5) - Two flavors added to Kettle Cooked chips line
Lay's has added applewood smoked barbecue and sundried tomato and parmesan flavors to its Kettle Cooked potato chip line. "Consumers of Lay's Kettle Cooked potato chips, many of whom are baby boomers, are increasingly looking for more unique flavor experiences, while at the same time maintaining balance in their diets," said Tony Matta, Frito-Lay North America marketing vice president. Drug Store News (7/5)  | Optimal food texture in less time. Our DIAL-IN® Texture Technology and PRECISA® texture systems help you rapidly target and achieve your texture goals in soups, sauces and dressings. Let our experts help you save money on oils and solids, meet an industry benchmark or enhance pleasing textural attributes. Find out how. |
 - Confectioners develop a taste for social media
Mars, Kraft, Ferrero and other confectioners are building followings and developing their brand messages through social media. Mars brand Skittles has more than 22 million Facebook fans, while Kraft recently generated considerable media attention with its image of a rainbow-layered Oreo in support of gay pride. ConfectioneryNews.com (France) (7/5)  - Lipton teams with Spotify on mobile ads
PepsiCo is advertising its Lipton ice tea brand through a deal with Spotify, which includes audio promotions of Lipton between songs on Spotify's iPhone application. The ads feature the musical group Lady Antebellum and encourage listeners to tap over to Lipton's YouTube site. Mobile Marketer (7/5)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
- Consumers confused by drink labels, serving sizes Nutrition experts say consumers have difficulty understanding labels and calculating serving sizes for sweetened drinks, and calories from drinks are perceived as less filling than calories from food. "They don't often equate what they drink with calories," said Andrea Giancoli, a Los Angeles dietitian who teaches nutrition classes. "They just equate what they eat with calories, so that has to be explained." Reuters (7/5)
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