  | News about digital retail commerce |  | | |  | - 3 tips for small businesses
Allan Dick is an ex-stockbroker who spent five years managing sales at an auto dealership before discovering a knack -- and a passion -- for selling on eBay. As marketing chief for Vintage Tub & Bath, an online plumbing supply retailer, he offers his top three marketing tips for small businesses, starting with never outsourcing marketing until you've done it yourself. Dick also advises the little guys to never spend money unless they have to and to find a niche that works and become the recognized expert. Shop.org Blog (9/8)       | Venda's Merchants Beat Industry Growth in 2010
Retailers using Venda's onDemand eCommerce platform saw average Year-Over-Year revenue increases of 108% in Jan. 2010. The growth is partly attributable to the broad range of revenue-enhancing features available as part of Venda's SaaS solution. Learn more about Venda's 10 Tactics for Online Store Profitability in this white paper. | - Online experts offer top 10 tips for holiday-season success
Merchants can learn from the e-commerce successes of their peers and start implementing programs now that will pay off in bigger holiday-season sales, according to Make-a-Store Chief Marketing Officer Derek Stringfellow. Among the advice gleaned from his customers as well as market leaders such as Amazon, Zappos and Netflix: Create an infrastructure that's able to scale as business builds, make navigating the site easier, offer gift registries and wish lists online and always follow up with thank-you e-mails. Practical eCommerce (9/7) - Surging yen could change Japan's model for luxury goods sales
Foreign luxury goods retailers have been able to charge the "Japan premium" as consumers in the Asian nation have high incomes and a large appetite for such products. That system appears to be falling apart, partially because of the rising yen, which is prompting third-party websites to enter the market with significant discounts. The Wall Street Journal (9/6)  | 6 Steps for Building a Mobile Strategy
Being successful in the mobile channel hinges on the right technology. This whitepaper outlines how to approach your mobile strategy, drive cross-channel activity, and maximize your budget with the right technology foundation to achieve your mobile goals now, and in the future. | - Designers take cues from social media followers
A growing number of fashion designers and retailers are deepening relationships with their customers via Twitter, Facebook and other social networks by engaging in conversations and making changes in response to fan requests, Forbes reports. Recently, designer Marc Jacobs made the decision to add larger sizes in response to tweeted requests, and some credit Ann Taylor's turnaround to social media efforts including switching out photos of models with pictures of "real women" wearing the chain's clothing. Forbes (9/7) - Keep your social media friends close
Tallying tens of thousands of Facebook fans and Twitter followers isn't nearly as important as understanding who they are, writes Serengeti Communications social media director Liana Evans. Using a variety of tools to gauge the value of your followers and creating quality content that keeps fans engaged once they've discovered your brand are vital components of a successful social media strategy. ClickZ (9/8) - 4 tips for using social media to build online trust
Social media has the potential to help online merchants build trust among consumers who may be hesitant to engage in e-commerce, writes social media expert Paul Chaney. Chaney offers case studies to emulate from eBay, Amazon and Etsy, and four tips for improving trust, beginning with adding a Facebook "Like" button to your product pages. Practical eCommerce (9/7) - Brands see direct marketers as best bet for social media success
Brands looking to create social media strategies are more likely to to hire direct-marketing specialists than ad agencies, PR firms or any other type of specialist, according to a new survey. Additionally, almost half of the marketers surveyed for PRWeek in June said they had redefined the roles of in-house PR and marketing staff to include social media duties. DMNews (9/7)  | |  | | | Turn Browsers into Buyers
See the new solution from MICROS-Retail that seamlessly blends eCommerce and OMS and offers robust functionality, affordable entry cost, and low ongoing TCO. Build relevance online, and feel the impact across all your channels. See a demo at Shop.org booth #413, or download info today.
MICROS-Retail is an IBM Business Partner. | |  |  ADVERTISEMENT | |  |
- EBay aims to displace Google for mobile product search
EBay has been rapidly developing features for its mobile shopping applications under the leadership of Steve Yankovich, whose ambitions include replacing Google as the first place consumers head when they start comparison shopping. Some industry analysts say the possibility is there. "Google is a master of search. I don't know if many consumers think that Google is the master of e-commerce. Amazon and eBay are much better positioned for that than Google," said ABI Research analyst Mark Beccue. Network World/IDG News Service (9/7) - Ambitious e-commerce company launches three mobile sites at once
After realizing that a fast-growing number of website sales were coming from customers using mobile devices, 1st In Video-Music World Inc. decided it needed to quickly launch dedicated mobile sites for its divisions focused on consumer electronics, golf equipment, luggage and travel services. In May, the company debuted three of them, all developed in-house. Internet Retailer (9/2010)  | In any industry, operational excellence revolves around key business outcomes including productivity, cost control, and quality of service. For retailers, all of these outcomes are highly, if not entirely, dependent on the quality of the workforce and how it is managed. Find out what challenges retailers are facing, and what a workforce management solution can do for your bottom line. |
| Shop.org Spotlight |  | | | - Register for Shop.org's Boot Camp and get a free copy of Mitch Joel's best-selling book
Shop.org's Online Boot Camp, Sept. 27 in Dallas, will provide hands-on, interactive education. Experts Mitch Joel, President of Twist Image, and Stephan Spencer, Vice President SEO Strategies for Covario, will lead this all-day course with "Social Media YOUniversity" and an "SEO Interactive Power Session." The first 250 registrants will receive a free copy of Mitch Joel's book, "Six Pixels of Separation." Learn more. - Shop.org SmartStat: Sept. 8, 2010
 One-quarter of retailers surveyed gauge the percentage of products with multiple reviews as one measure of their social media effectiveness. Source: Shop.org's State of Retailing Online survey - Calling all foodies: Free regional dinners coming to a city near you
Shop.org's free, retailer-only regional dinners are heading to Dallas, San Francisco, Seattle, Los Angeles, Boston and New York. Take advantage of the opportunity to enjoy a great meal at a local restaurant and network with online and multichannel executives in your area. Spots fill up quickly -- register soon to ensure you don't miss out! Learn more.
| SmartQuote | | | |  | Literature is news that STAYS news."
--Ezra Pound,
American expatriate poet and critic,
quoted for International Literacy Day, Sept. 8, 2010  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | Advertise | Sales Account Director:
Dena Malouf 202.737.5500 ext. 282 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, September 07, 2010
- Friday, September 03, 2010
- Thursday, September 02, 2010
- Wednesday, September 01, 2010
- Tuesday, August 31, 2010
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2010 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.