  | September 3, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - P&G finds success with Future Friendly
Procter & Gamble says its Future Friendly campaign, launched this spring, "has already proven itself to be a great platform for not only P&G but for our customers." The effort focuses on products such as Tide Coldwater and how consumers can use them to save energy and protect the environment. Drug Store News (9/2)         | Stop waiting for checks that are "in the mail."
Running your business can get in the way of actually doing business. With AcceptPay from American Express OPEN, the online payment and processing solution that helps you get paid faster, you can get back to business. Try it free for the first 60 days. AcceptPay.com. |
 - Chiquita and Knorr put consumers in charge
More brands are holding online contests seeking label designs or recipes from consumers, with Chiquita Brands International and Knorr among the most recent to join the trend. Fans on Chiquita's Facebook page are voting for their favorite label submissions, while Unilever brand Knorr is including consumer-generated recipes on its labels. MediaPost Communications/Marketing Daily (9/2)  | The IBM Midmarket CFO Study: "The New Value Integrator" reveals how CFOs today are becoming Value Integrators by increasing finance speed, efficiency, and turning relevant information into valuable business insights, to maintain competitive advantage. Read this Midmarket CFO study and see how you can become a Value Integrator for your organization. |
 - Febreze ad tackles female football fans
A TV spot for Febreze air freshener shows a woman wearing a football jersey and spraying a living room, as the voiceover notes, "Now the crowd is gone and all that remains is the stink." Febreze is an NFL sponsor, along with more traditionally male Procter & Gamble brands including Gillette and Old Spice. The New York Times (free registration) (9/2) - Lucky teams up with Special K for box promo
Smartphone users who swipe a Microsoft 2D bar code on boxes of Kellogg's Special K cereal can view a fashion video produced by Lucky magazine about wearing flattering jeans. The effort is part of Kellogg's "Special K Challenge" that focuses on weight loss. Mediaweek (9/1)  | Gain Control of Your Most Expensive Resource
The market for workforce management is still maturing and many growing companies have yet to implement a workforce management system. Download this complimentary article to learn about why growing companies need to adopt a workforce management solution to stay competitive and the business value this solution provides. |
  | 16 sessions, 22 experts, 1 month.
Facebook strategies from the best.
Marketers from Intel, Cisco, Microsoft Xbox, SAP, Washington Redskins, & Frye Boot Company share successful Facebook strategies to win business and gain loyal customers. Access these practitioners & more during the fully online FBSS 2010. 50% off won't last — register now! |
| Science & Technology |  | | | - Purdue professor touts egg safety technique
The risk of salmonella would drop "significantly" if eggs were cooled quickly after laying and processing, according to a professor at Purdue University. Researchers there have developed a process that would cool eggs in about 90 seconds, a process that now takes days. FoodSafetyNews.com (9/2) | Health & Wellness | | | | - Lack of sleep takes toll on teen diets
 Teens who get insufficient amounts of sleep are more likely to snack on fatty and high-calorie foods, according to a new study. In the study, 18% of teens were obese, and they were less likely than average-weight teens to get eight hours of sleep a night. Health.com (9/1) | GMA News | | | | - See the Future of Sustainability at the FMI-GMA Sustainability Summit
Join retailer and manufacturer executive sustainability teams Dec. 8 and 9, right outside Washington, D.C., for the FMI-GMA Sustainability Summit. Hear directly from companies that have overcome common industry obstacles and are taking their sustainability programs to the next level.
A core part of the Summit programming will include opportunities to hear from retailer and manufacturer teams who have built successful partnerships around environmentally responsible improvements to their shared supply chain.
Don't miss this chance to connect with colleagues from industry, government and NGOs that are open to collaboration around shared goals.
Register today!
| Government & Food Safety | | | | - USDA egg graders are criticized
Food safety watchdog groups say the U.S. Department of Agriculture should have spotted problems at the egg farms that caused a nationwide recall of 500 million eggs. "In light of what FDA saw, why didn't these guys see the same thing in terms of raising red flags?" asked a spokesman of Food & Water Watch. USA TODAY (9/2)
| Editor's Note | | | | - SmartBrief will not be published Monday
In observance of Labor Day in the U.S., SmartBrief will not be published Monday, Sept. 6. Publication will resume Tuesday. | SmartQuote | | | |  | Genius begins great works; labor alone finishes them."
--Joseph Joubert,
French essayist  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Read more at SmartBrief.com | | A powerful Web site for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Thursday, September 02, 2010
- Wednesday, September 01, 2010
- Tuesday, August 31, 2010
- Monday, August 30, 2010
- Friday, August 27, 2010
| | | Lead Editor: Rebecca Pollack
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2010 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.