| News about digital retail commerce |  | | |  |  | 6 Steps for Building a Mobile Strategy
Being successful in the mobile channel hinges on the right technology. This whitepaper outlines how to approach your mobile strategy, drive cross-channel activity, and maximize your budget with the right technology foundation to achieve your mobile goals now, and in the future. | - Retailers seek to make e-commerce retail easier for new customers
The shift from brick-and-mortar stores to online buying has grown rapidly in recent years and become even more pronounced amid this year's economic uncertainty, spurring more retailers to beef up their Web-selling strategies. Examples abound, from Nordstrom, which spent three years redesigning its website to make it more attractive and easier to use, to Kohl's, whose online discounts and promotions led to a 38% increase in Internet sales last year. MoneyMorning.com (9/2)      - 6 rules for managing a social-media catastrophe
Social-media meltdowns happen to the best of us, writes Aliza Sherman. But when disaster strikes, it's important to keep a cool head, put things in perspective, stay calm and respectful in your dealings with irate followers and consider simply keeping a low profile and trying to ride out the storm. "Sometimes your voice inserted into the negative social media conversations will have the [effect] of gasoline on a fire. ... If you've done a good job of building trust in your social media-hosted communities, your community could actually begin policing itself," Sherman writes. GigaOm (9/1) - Merchants invest more in paid search to woo back-to-school shoppers
Retailers spent 51% more on paid search advertising in July as they did in the same month last year, as they sought to bring in back-to-school shoppers and get ready for the holidays, according to a report from PM Digital. Among the report's other findings: Conversion rates from paid search ads increased 18%, while the average value of online orders decreased 2%. InternetRetailer.com (9/1)  | Blue Harbor Increases Sales 40% to 65%
"The first spike in sales on Amazon occurred when we won the Buy Box. The second, and perhaps more important, is when we started using FBA." Anuj Goel, Blue Harbor LLC. Read more about Blue Harbor Online's success with Fulfillment by Amazon. |
 - A/X Armani videos aim to reach and teach young fashion fans
Armani's A/X Armani brand has created a new series of videos designed to speak to the chic chain's target demographic -- 20- and 30-somethings with a sense of style. Videos on the company's website feature fashion experts discussing trends and displaying the latest looks, and links on the site let viewers share the videos with their social networks. InternetRetailer.com (9/2)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - EBay launches eco-friendly box project
EBay is giving away 100,000 eco-friendly reusable boxes to its sellers, as part of a promotion aimed at persuading consumers to save trees. There's a space inside each box where the current user can add his or her location and jot notes to the next recipient, and users will be able to document the journey of each box at a new website. The company estimates that getting five uses out of each box would save 4,000 trees and 2.4 million gallons of water. Reuters/GreenBiz.com (9/2) - Estee Lauder aims online efforts at international market
Estee Lauder expects its online sales to experience steady double-digit growth as the company continues to build on early e-commerce success. The company has plans to launch new shopping sites in Brazil, Austria, Denmark, Sweden and Norway this year, and create new brand sites in the nine countries where it already offers online shopping. InternetRetailer.com (9/1) - WM Morrison to launch online grocery sales
 Dalton Philips, chief executive officer at WM Morrison, is set to outline his business plan for the supermarket chain, which includes offering online sales of groceries. Philips is also expected to discuss the retailer's plans for developing its nonfood areas and different store formats. City A.M. (London) (9/3)  | ClearanceJobs recently published the 2010 Cleared Jobs Compensation Report. This year's report covers total compensation including salary, overtime, danger pay and bonuses, and is the most comprehensive survey of the defense industry. Make sure your security-cleared salary wages are in line with what cleared candidates are making these days. Get your free copy. |
| Interactive Advertising |  | | | - Report puts location-based ads at $1.8B by 2015
Location-based marketing is still in its "early days," but will quickly grow over the next five years from about $43 million in 2010 to $1.8 billion, ABI Research is reporting. Marketers making the biggest impact in the segment will want to use some mix of the three top platforms behind location-based ads, GPS, Wi-Fi and Cell-ID, according to the report. MediaPost Communications/Online Media Daily (9/2) | Shop.org Spotlight | | | | - Win an Annual Summit or Boot Camp registration
Interested in winning a free pass to one of Shop.org's premiere events? Join us Tuesday, Sept. 14, for the Dallas regional dinner for spirited dialogue, a great meal with regional retail colleagues, and a chance to win one of four free passes: one for Shop.org's Annual Summit and three for the upcoming Boot Camp. Regional dinners are free and open to retailers only. Learn more. - Shop.org SmartStat: Sept. 3, 2010
 More than two-thirds of online back-to-school shoppers plan to complete some of their shopping in clothing stores. Source: NRF survey conducted by BIGresearch - Under Armour, Gap and Oakley are hiring
Shop.org offers a job board for people looking for positions in e-commerce. Recent postings include two Web merchant positions at Under Armour, a strategic marketing analyst at Gap, and a manager of international e-commerce at Oakley. Shop.org member companies are invited to post jobs for free. Visit the job board.
| Editor's Note | | | | - SmartBrief will not be published Monday
In observance of Labor Day in the U.S., SmartBrief will not be published Monday, Sept. 6. Publication will resume Tuesday. | SmartQuote | | | |  | Genius begins great works; labor alone finishes them."
--Joseph Joubert,
French essayist  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | Advertise | Sales Account Director:
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