| December 20, 2011 | News for the retail industry |  |  | |
- Macy's marketing chief dishes on customer loyalty
 Macy's takes a holistic approach to building long-term customer loyalty, with a strategy that puts the shopper in the center of every decision, says Chief Marketing Officer Peter Sachse. He'll lead a session exploring how Macy's developed its sophisticated customer-loyalty system at the NRF 101st Annual Convention & EXPO in January. Retail's BIG Blog (12/19)       | Who Is Buying Your Products?
Whether it's women's clothing, electronics, or auto parts, Esri® Business Analyst OnlineSM identifies the consumer segments that buy your products and reveals where your customers live. Business Analyst Online even includes market potential data that identifies areas that are underserved. Learn more about your customers with a free 14-day trial. | | Industry Watch |  |  | | - Bi-Lo to buy Winn-Dixie for $560 million
Bi-Lo, owned by private equity group Lone Star Funds, will take larger company Winn-Dixie private in a $560 million acquisition, creating the nation's ninth-largest supermarket chain. The deal is not expected to face antitrust hurdles or lead to store closures, since both retailers are strong regional brands with no overlap of stores. The Charlotte Observer (N.C.) (12/20), Reuters (12/19) - Toys R Us won't close again until Christmas Eve
Toys R Us stores opened at 6 a.m. today and will stay open around the clock until 10 p.m. Saturday, a 112-hour marathon effort to capture last-minute shoppers. The toy chain's Times Square flagship in New York has been open continuously since 6 a.m. last Friday. CNNMoney.com (12/19) - Family Dollar names new merchandising chief
Family Dollar Stores has promoted senior vice president and former Goody's CEO Paul White as its new executive vice president and chief merchandising officer. White joined the company this year to oversee the apparel, home and seasonal categories. His resume also includes executive stints at Shopko and May Department Stores. Home Textiles Today (12/19)  | The Business Platinum Card® from American Express OPEN
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  - How scent marketing works in retail
Retailers are boosting their use of scents to sell everything from bread to bathing suits. Aromas piped into retail outlets encourage shoppers to linger and spend more, and tap into memories and emotions that serve to strengthen a brand's identity in the consumer's mind, say fragrance makers and ad executives at the recent ScentWorld conference in Miami Beach. Reuters (12/19) - Retailers juggle inventory levels in uncertain times
As the holiday shopping season heads into its final days, retailers are keeping a close eye on inventory levels to determine whether they accurately judged the needs of the season -- too much on the shelves means deeper discounts, while not enough means potential sales lost. The balancing act in an uncertain economy will likely continue into 2012, with retailers looking to push a greater piece of the risk onto vendors, industry watchers say. Women's Wear Daily (subscription required) (12/19)  | COMING SOON: The most valuable e-commerce conference of 2012, ChannelAdvisor Catalyst. Everyone who's anyone in e-commerce will be there. Follow @channeladvisor to find out the Where (hint: not NC) and When for Catalyst 2012 |
  | Which retailers are winning with better customer engagement?
Aberdeen’s connected store survey shows how top-performing retailers are boosting profits by personalizing the shopping experience, and what other retailers are doing to catch up. This White Paper provides a practical roadmap for what Aberdeen identifies as a fundamental transformation in retailing. Today, it’s yours at no cost! Download your copy now! |
 - 7 features of a powerfully successful website
Keep in mind your business goals when designing your company's website, Jeff Haden writes. "Every page should drive some type of customer action," he writes. Product pages should be built to drive sales, for example, and the "About Us" page should build their confidence in your business. CBS MoneyWatch (12/16)  | Your job as an Exchange administrator isn't easy. You have to respond to lost messages, handle email discovery requirements, and keep everything up and running. Is there an easy way to manage your Exchange environment — and do it under budget? Learn about the challenges faced by three real organizations, and how using the right solution brought them peace of mind. |
 | Policy & Government Affairs | |  | | |  | - Seattle to ban plastic shopping bags
The Seattle City Council voted unanimously Monday to ban plastic shopping bags in the city limits, in an effort to reduce litter and protect marine life in Puget Sound. Environmentalists are pushing for a statewide ban, while the plastic bag industry hopes for a less restrictive plan that centers on recycling. The Seattle Times (12/19)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
| NRF News | | | | - Creative versus operations: How to free marketers to do marketing
Today's CRM and business intelligence platforms are powerful tools for retail marketers, but perhaps it's time to differentiate marketing creative professionals from marketing operations. In a recent addition to the Shop.org white paper library, executives from eClerx examine the obstacles that accompany effective CRM and marketing automation system development, and demonstrate how outsourcing parts of the marketing lifecycle helps to remove those obstacles while improving cost savings, agility, operational excellence, risk mitigation, and costs and resources. Download the white paper now. - How Guess?, Inc. enhances the customer experience with mobile payments
Mobile payments and the services they enable at the store level can be a powerful and disruptive force in retail. At Retail’s BIG Show, January 15-18 in NYC, Michael Relich, Executive Vice President and CIO for Guess?, Inc., joins a panel of experts to review the latest in this rapidly evolving technology and business. Learn more.
| Chain Restaurant News | | | | - 12 up-and-coming burger chains to watch
BurgerBusiness' list of 12 promising burger chains to watch next year includes New York City's six-unit Bareburger, where the menu stretches to include wild-game versions of the iconic sandwich, and Tom & Eddie's, a chain launched by two former McDonald's executives that has grown from one to four units in a year. BurgerBusiness.com (12/19) | |  | | Position Title | Company Name | Location | | Footwear Buyer | Forman Mills | Pennsauken, NJ | | HR Analyst (HR Metrics) | Petsmart, Inc | Phoenix, AZ | | VP Retail | Delaware North Companies - Corporate Office | Buffalo, NY | | Buyer - Maternity/Petite Sportswear | Burlington Coat Factory | Burlington, NJ | | VP DMM Ladies Shoes | Burlington Coat Factory | Burlington, NJ | | Regional Manager | Aspen Dental | Tampa, FL | | Coordinator, Communications and Public Affairs | National Retail Federation | Washington, DC | | Assistant (Associate) Buyers - Brick & Mortar and Ecommerce | Kohl's Department Stores | Milwaukee, WI | | Associate Buyer - Procurement Services | Petsmart, Inc | Phoenix, AZ | | Regional Zone Manager | Spirit Halloween | Paramus, NJ | | Manager, Brand Marketing & Public Relations | La-Z-Boy | Monroe, MI | | Director of Store Operations | Francesca's Collections | Houston, TX | | Finance Manager | PetSmart | Phoenix, AZ | | Sr. Director, Store Planning and Construction | Spencer Gifts/Spirit Halloween | Egg Harbor Township, NJ | | Visual Merchandising Manager | Castle Megastore | Tempe, AZ | | VP DMM Boys | Burlington Coat Factory | Burlington, NJ | | DVP Spirit Halloween Marketing, Licensing & Creative Services | Spirit Halloween | Egg Harbor Township, NJ | | Logistics 3PL Manager | Spencer Gifts/Spirit Halloween | Egg Harbor Township, NJ | | Mens Buyer | Burlington Coat Factory | Burlington, NJ | | | Click here to view more job listings. | | |
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