  | News about digital retail commerce |  |
- Hackers use typos to steal personal data
Typosquatters depend on online users to make mistakes when they're typing in website addresses for popular merchants including Wal-Mart and Best Buy, and they use nearly identical sites with slightly misspelled addresses to steal personal information. "Every year it gets to be more prevalent. Criminals are registering the misspelling of domain names," said Websense security research manager Chris Astacio. USA TODAY/The Arizona Republic (12/26)       | How can you quantify the hidden impact of mobile on purchases, purchase intent, loyalty and retention? Now you can do a better job of managing your mobile initiatives and maximizing mobile’s ROI with ForeSee satisfaction analytics. Learn more at foresee.com … | | Online Retail Trends |  |  | |  |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
“I put all Membership Rewards® points back into the business for goods, products, or travel and I'll be using them to get a new voice-internet-phone system installed.” - Lenie Ramos Trent, little twig
With The New Business Gold Rewards Card, you can redeem Membership Rewards points for your essential business needs.
LEARN MORE & APPLY | |  |  |  |
  - 5 marketing tactics for the next digital phase
Marketers may need to change as tactics that proved successful in the past don't meet the needs of a digital age, experts say. This list of five tactics for effective online marketing in 2012 include beefing up text-based campaigns, increasing the use of subscription services and tying e-mail to specific customer behaviors. Practical eCommerce (12/26) - Sales of digital goods rise 30% this year
Amazon's strategy of selling low-priced e-readers and tablet Kindle Fire might be paying off in increased sales of e-books and other digital content, according to comScore. Holiday sales of digital goods, including e-books, music and movies, increased 30% compared with the same period in 2010. Reuters (12/23)  | Your job as an Exchange administrator isn't easy. You have to respond to lost messages, handle email discovery requirements, and keep everything up and running. Is there an easy way to manage your Exchange environment — and do it under budget? Learn about the challenges faced by three real organizations, and how using the right solution brought them peace of mind. |
 | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- Google's growing travel business angers rivals
Google's growing push into online travel, boosted by last year's acquisition of ITA Software, is angering rivals including Expedia, Orbitz and Priceline. The competing companies say the search site has gone back on its commitment to link directly to their sites from search pages, while Google says the airlines threatened to withhold data if search results included direct links. The Wall Street Journal (12/27) - 72Lux provides single checkout for many merchants
Start-up 72Lux aims to eliminate the hassle of multiple checkouts for online shoppers who have selected items from multiple retailers using tools such as ShopStyle or Google Product Search. Users browse based on product attributes, pick items from more than 900 participating retailers including Macy's and Bloomingdale's, check out only once and pay a flat $15 shipping fee. Mashable (12/25)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - 5 key guidelines for winning the social shopper
Executives from Saks Fifth Avenue and Arc Worldwide will gather at Retail's BIG Show, Jan. 15 to 18 in New York City, to discuss the keys to building a more powerful path to purchase with social media marketing tools. Hear the latest insights on the social shopper and results from a battery of quantitative and qualitative research. Learn more. - Shop.org releases networking dinner schedule for 2012
From the usual stops in Los Angeles, Chicago and New York City to new dinners in London and Orlando, the 2012 Shop.org regional dinner schedule has been set. These free dinners are the perfect networking opportunity for multichannel retailers interested in talking about all things e-commerce. Space is limited for the popular dinner series, so reserve your seat early. Register or view the complete schedule.
| SmartQuote | | | |  | If you have a garden and a library, you have everything you need."
--Marcus Tullius Cicero,
Roman military leader and author  |
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