  | December 9, 2011 | | CONNECT WITH SMARTBRIEF |  |  | |  | | - The one question you should ask every potential hire
To identify top talent, it's worth asking potential hires about who shaped and guided them as they grew up, writes former Microsoft Chief Operating Officer Bob Herbold. Candidates' answers usually reveal a great deal about their self-confidence, work ethic and sense of personal responsibility. "Talent is everything, so you need to equip yourself with a powerful arsenal of questions for identifying top candidates," Herbold writes. ThoughtLeaders blog (12/7)       |  | Fly a lot? Earn 3X rewards points on airline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
• 2X points on advertising, gas, and shipping
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LEARN MORE AND APPLY |
  | | | Sales Strategies |  | | |  | - The changing face of a successful sales leader
A number of skills are necessary for leadership success, including being able to collaborate and to foster an environment that promotes innovation, according to a Fortune interview last month with IBM's Randy MacDonald. To help your sales leaders master such skills, it's important to first realize that some people may not be naturally talented in these areas, writes Richard Ruff of Sales Horizons. Getting every department involved in building leadership talent can help, he writes. SalesTrainingConnection.com (12/7) |  | Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
 | | | Daily Data Points | | | |  | - Economists' growth forecast is contingent on political, global events
Economists surveyed by The Wall Street Journal predict a 2.3% expansion for the U.S. economy in 2012, but that forecast is contingent on certain political and global events falling into place, Phil Izzo writes. Most of the 54 economists surveyed, 88%, say a payroll tax cut extension will be made by the end of this year, and 56% say unemployment benefits will be extended. Sixty percent of respondents predict that Europe will resolve its financial crisis. Without those actions, growth would be slower, Izzo writes. The Wall Street Journal/Real Time Economics blog (12/8) |  | 3 Proven Rich-Media Strategies for Your 2011 Campaigns
Today's hyperconnected consumers expect rich, engaging experiences wherever they interact with your product or service. In this report you will learn how to use rich media to:
• Engage mobile audiences
• Create flawless website experiences
• Improve online ad performance |
 | | - Holiday shopping at airports: No taxes, normal prices
Gone are the days when airport shops offered lousy variety and even lousier prices. Today, it's not farfetched to do your holiday shopping there. "We have true street pricing here, which means the price at the airport is the same price you'll find off-airport. Another big bonus is that there is no sales tax," said Walt Froman, senior manager of concessions, marketing and operations at Portland International Airport in Oregon. FoxNews.com (12/6) | App Update | | | |  | |  | Are you ready for what’s next in your career? At Booz Allen Hamilton, our work and our people matter. We’re hiring professionals with great minds and a passion for making a difference in our firm, in our communities, and for our nation. Learn more about career opportunities with Booz Allen, a leading strategy and technology consulting firm. |
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 | Act boldly and unseen forces will come to your aid."
--Dorothea Brande, American writer and editor  |
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