  | News about digital retail commerce |  |
 | Always wanted people to “Like” you?
Venda can help you engage your customers through multiple social media outlets, such as Facebook and Twitter, maintain a strong following through personalized loyalty programs, and gain fan feedback via product reviews. Visit or call to learn about incentives for upgrading to Venda for social commerce advancements. | - Online merchants ready for Green Monday
The second Monday in December has been dubbed "Green Monday" for online merchants, as consumers clamor to finish up their shopping in time to guarantee that gifts will ship in time for the holidays. ComScore predicts online shoppers will spend more than $1 billion on Green Monday, up from $954 million last year. MediaPost Communications/Marketing Daily (12/11)       | Retailer’s Pluck community paid for itself in 30 days
As more than 500 leading brands have learned, adding Pluck community features – including product reviews, topical forums, expert blogs, media galleries, polls, and reward systems – to the shopping experience can dramatically accelerate conversions. Our Community Results Blueprint shows you how. | | New Media & Technology |  |  | | - The differences in how men and women shop online
As they do in stores, men tend to stick to their mission when shopping online while women are more likely to spend time browsing a variety of sites, according to Empathica. The differences extend to social media use, with men scouring social networks for product information and women searching out coupons and deals. Practical eCommerce (12/9)  |  |  | | How to turn money you already spend into points you can use:
Introducing The New Business Gold Rewards Card from American Express OPEN, designed to earn Membership Rewards® points faster: 3X on airfare. 2X on advertising, gas & shipping. 1X on everything else. Use points to pay for travel, Amazon.com purchases, Facebook ads, and more.
LEARN MORE & APPLY | |  |  |  |
  | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- EBay campaign targets male shoppers
EBay's latest holiday social marketing campaign targets men who are confused about what gifts to buy for women. The Twitter and Facebook campaign links to eBay's "Gentleman's Guide to Inspired Gifting." AuctionBytes (12/8)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - How to turbo-charge your mobile strategy with APIs
As retailers increasingly receive requests to support new mobile apps and strategic partnerships, API management solution Mashery suggests it's time to invest in secure, flexible web application programming interfacing. In a recent addition to the Shop.org white paper library, Mashery executives share seven steps to a successful API program, including targeting the right mobile app developers, optimizing one's API for mobile, deciding whether to leverage the cloud or stay "on prem" selecting the API packages right for one's business, distributing the buy button, as well as delighting and growing one's mobile developers. Download the white paper. - Shop.org retail members, claim your free pass to Retail’s BIG Show
From learning the impact of the rise of tablet-commerce to understanding the buy button in the brain, there are hundreds of opportunities to learn about digital retailing at the NRF 101st Annual Convention & EXPO, Jan. 15 to 18 in New York City. The event features a keynote address from President Bill Clinton and a Shop.org First Look Track focused on digital retail. Learn more.
| SmartQuote | | | |  | Every great mistake has a halfway moment, a split second when it can be recalled and perhaps remedied."
--Pearl S. Buck,
American writer  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Friday, December 09, 2011
- Thursday, December 08, 2011
- Wednesday, December 07, 2011
- Tuesday, December 06, 2011
- Monday, December 05, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
Canadian entrepreneur Luke Knowles created Free-Shipping Day in the U.S. four years ago, and this year the promotion officially launches in his home country. About 50 Canadian online retailers have signed on to offer free shipping on purchases made today. 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.